Author: Yoong Shien

Yoong Shien is an SEO specialist, content marketer, and business student majoring in Marketing.

Does Hotjar Slow Down Websites? (Yes, by Almost 1 Second)

Hotjar is a popular tool that allows you to visualize user behaviour on your site. However, a growing chorus of users is reporting a significant slowdown of their sites after installing the software. But the company has repeatedly reaffirmed that while every installed tracking code inevitably affects loading speed, theirs…

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What is BFCM: How to Optimize Your Online Store (+ Checklist)

Black Friday, Cyber Monday (BFCM) is one of the largest and most popular shopping globally. Every year, shoppers scramble to buy all kinds of retail products at the lowest price all year. BFCM begins the day after Thanksgiving (25th November 2022) and until the Monday after (28th November 2022), with…

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5 Effective Types of Funnels to Boost Sales and Engagement (With Examples)

Regardless of whether you’re just starting a website for your company or if you’re an expert social media marketing strategist, the importance of creating effective funnels for online businesses can never be overlooked.  Despite that however, many might find it difficult to even begin the process of building their own…

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