Top 20 Digital Marketing Tools You Should Use!

Businesses today rely heavily on digital marketing tools to keep up with the competition online. Quite dramatic but it’s true! The marketing field today is now online, and for a business to reach more people, it must learn how to engage in this arena best – through the use of modern-day marketing tools.

The good news is, that these tools aren’t that difficult to use and there’s a wide range for each platform you want to market to. To help you get familiar with these tools, we’ve listed down the top digital marketing tools, so you don’t have to!

Conversion optimization tools

When it comes to getting people to buy something on your site, even small changes can make a big difference.

Changing the color of your call-to-action button, changing a single word, or simply moving your CTA button to a different spot can make the difference between someone signing up for your free trial and leaving your page. Conversion optimization software is one of the digital marketing tools you can use to find low-hanging fruit for making more money.


Howuku is a platform that lets you see what your site visitors are doing and how they are acting in real-time.

The Howuku platform lets you see what your site visitors do and how they act in real-time.

With the help of heatmaps, you can see where people are clicking (or not clicking). It also works simultaneously with the platform’s session recording feature which video records visitors’ journey –  you can literally see at a glance how they are behaving on your website.

It comes with other features like a/b testing, survey forms, analytics, etc, all of which are made to make your conversion rate analysis easier to break down and understand. Ultimately, it’s easier to understand your customer behavior and leverage it to your advantage with Howuku.

Increase conversions with Howuku, the all-in-one platform to truly understand your visitors.

No credit card – 14-day free trial – Cancel anytime


Unbounce is a great tool for quickly making new landing pages to test, tweaking them, and putting them online. Built-in A/B testing and variant analytics can tell you exactly which creatives, calls to action, and other page elements work (and which don’t).

Even if you’re not much of a designer, you can start with Unbounce’s tried-and-true landing page templates and change them to fit your style. The platform’s analytics determine which versions of your landing pages work best.

SEO (search engine optimization) tools

As the digital world gets more competitive, anything companies can do to make themselves more visible in search results is a good thing. SEO can be hard to understand, especially for new businesses. However, there are many online marketing tools that can help you find search opportunities and improve your search engine efforts.


SEMrush is a staple SEO tool, it’s one of the go-to tools among marketers. It lets users track the position of the most important keywords and look for new terms to rank for.

The tool’s breakdown of keyword ideas, difficulty, and variations which is great for coming up with ideas for content and figuring out what people are looking for.


Ahrefs is the best tool for coming up with keyword ideas and ranking opportunities.

The site explorer on the platform lets you see the top organic keywords for any URL and estimate how much traffic a competitor gets for any given search term. You can also find a site’s best content and where backlinks come from.

In short, Ahrefs is a great tool for both analyzing your competitors and making sure that the content you already have is search-friendly.


Clearscope is an SEO tool that helps users make the most of keyword opportunities and optimize the already produced content.  The platform has a detailed editor that can suggest keywords, headers, and readability to help you write (or rewrite) high-ranking blog posts that are well-balanced. This is especially helpful for writing content.

Clearscope helps users with every part of search engine optimization from scratch with a content strategy or giving existing blogs a facelift.

Social media marketing tools

We’ve seen firsthand how social media has evolved into a top marketing channel for companies today. It is a great place to nurture leads and build business relationships, and it’s also great for gathering valuable data about your customers’ needs and wants.

Trying to manage all of the moving parts of social media “by hand” is a recipe for disaster or exhaustion, to say the least. To juggle various social media channels with ease, you can use the following tools:

Sprout Social

Sprout is a platform for managing social media to help businesses organize their content calendar and assets in one place. This lets you publish and schedule your content on multiple platforms at just the right time, based on when your followers are most likely to be online.

Sprout Social is one of the best online tools for social media marketing.
It features for managing social media, but it also makes it easy to work with colleagues and customers. Our Smart Inbox lets you see all of your social messages at once, so you can reply thoughtfully and on time.

Also included with Sprout is a full set of social analytics.

Sprout shows you your best-performing posts and the success of your social campaigns, so you don’t have to guess how to improve the performance of your content. With powerful social listening tools, you can find trends, hashtags, and ways to reach out to new customers.


Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.

Built-in calendars, deadlines, and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.

The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.


You can’t be a social media marketer if you don’t know what social listening is. With audiense, you can do exactly that on multiple social media channels simultaneously.

Audiense lets you identify and categorize potential customers on social media in a more efficient manner. For example, it makes it easier for you to execute highly focused ad campaigns and better understand client profiles. You’d be shocked at how much you can discover about your audience just by looking at demographics, personality traits, and more.

For both B2B and B2C, Audiense’s platform is a terrific way to learn more about your target demographic by focusing solely on Twitter.

Email marketing tools

Email is one of the most tried-and-tested, scalable marketing channels that businesses can use today. So, email solutions are an important part of Internet marketing software for both big and small businesses.

Let’s look at some tools that can help you break down your customer data and put a lot of your marketing on autopilot. These tools can help you build lists, improve deliverability, and come up with great offer campaigns.


HubSpot is a company known for its CRM and inbound marketing software, just came out with a product for email marketing. HubSpot Email Marketing is easy to use, has great deliverability, and, of course, works with all of HubSpot’s other products, like the free CRM and hundreds of other popular marketing tools. The tool has a free plan with up to 2,000 emails sent per month, contact lists, a drag-and-drop email builder, and ready-made templates so you can start right away.
 Their email marketing platform simplifies things by connecting different tools and making them work together, like  Sprout Social. As part of Sprout’s care features, you can make tasks for your customer care team and give them to other people to do. By connecting Sprout and HubSpot, your team can create, track, manage, and solve issues without leaving the app.


We know that there are more ways to market with email than we can count. Still, one of the best things about SendGrid is that it has a free plan for new businesses that will always be free and prices that go up as your list grows.

SendGrid has a full set of email marketing services, and many of them are easy to use for both newbies and old pros.

For example, you can use drag-and-drop editing, code, or a combination of both to create designs on the platform. SendGrid also has in-depth deliverability and performance analytics that show marketers which messages are working and which ones need work.


Lemlist is different from the other email marketing tools because the platform’s main goal is to make sure emails get to the right people. Lemlist is great for optimizing your existing campaigns because it shows you the best times (and how often) to send your emails to get more opens and clicks.

Lemlist can show you how to warm up your list so you don’t have to second-guess your marketing efforts.

There are also tools to personalize your outreach emails so they don’t sound like spam and follow-up email sequences to get more responses from cold prospects.


Moosend is one of the most affordable and easy-to-use digital marketing tools. It’s a great email solution for people who are just starting to build their list.

Built into the platform are campaigns that don’t need code, simple automation, and reports that are easy to read. Paid users can also use features like mobile pop-ups and countdown timers on landing pages.

Graphic creation tools

Images are the most important part of social marketing and branding in general. Digital marketing tools like Canva have become the go-to for making eye-catching visuals if you don’t have the money for a designer or are running a do-it-yourself business.

Still, there are a few other tools for making graphics that you should look into so that your ideas don’t get old.

Creatopy (formerly Bannersnack)

Creatopy is a tool for making graphics and illustrations similar to Canva, but it has a lot of features that marketers will find useful.

For example, the design sets and brand kits on the platform make it easy to work with other marketers and keep your brand creatives in order. This is especially helpful for agencies that manage a lot of clients or social media accounts for many people.

The ability to change the same design in different formats (like a desktop banner and a mobile app) with just one click saves a lot of time.


The main focus of Visme’s platform is on making presentations and visualising data.

Since infographics and new data are two of the most shared types of content on social media, Visme is perfect for people who share a lot of research on Twitter or LinkedIn.

Aside from just making graphics, the platform lets you pull data from outside sources (like spreadsheets) to make it easy to make presentations.


Another company that makes graphics with an emphasis on infographics is Venngage. You can change your infographics in any way you want with the help of spreadsheet imports and hundreds of chart configurations. With a lot of built-in graphics, you can change any infographic to match your brand.

Lead enrichment tools

It’s well known that most people who visit your website don’t give you enough information when they leave.

There are business intelligence tools that can help you learn more about your leads and highlight important information so you can get in touch with them once they’ve shown interest. Lead enrichment tools help your outbound and prospecting marketing efforts by giving you a more complete picture of your traffic. These tools are especially useful for B2B marketing.


Clearbit creates an up-to-date profile of your leads by pulling information from more than 100 sources, such as Salesforce and other marketing platforms. This helps your outreach efforts go more smoothly. Some of the things that are found out are the company, the role, and the size of the company.

Instead of having to dig for information or rely on old data, the platform updates itself every 30 days to make sure your data is always up-to-date. This gives you the confidence to prospect and saves you a lot of time in the process.


Like Clearbit, Datanyze finds important contact information for your on-site leads so you can fill out your digital rolodex. The platform is also great for prospecting on LinkedIn because it pulls social data about decision-makers.

Landing page and lead capture tools

As people’s attention spans get shorter, it’s important to work hard to keep people’s attention once they get to your site. Lead capture-focused marketing platforms make sure that your traffic isn’t wasted and that visitors are more likely to take action. When it’s done right, it leads to more leads and sales.


This platform lets users get customers’ attention and keep them from clicking away from personalized pop-ups.

Behavior-based targeting on the platform means that your pop-ups don’t have to be annoying. It focuses on lead capture and messages for people who are about to leave.

For example, OptiMonk tells its users to divide up their marketing messages and only send them when it makes sense to do so. You can make campaigns that speak to all of your customers, from those who have bought from you before to those who are just looking around for the first time.

The good thing about OptiMonk is that it is easy to use. Brands can customize their messages based on pop-ups that have been shown to work. There are a lot of templates with known average click-through rates.


Typeform is more than just creating minimalist but professional looking forms.  It can let users create quizzes, surveys, other interactive forms that are useful in lead generation initiatives. 

Typeform’s intake forms are way more stylish than most pop-ups and don’t feel like ads at all. The platform has a simple editor and makes it easy to embed content. 


MailMunch is a hybrid email marketing and landing page tool that helps users build their list. It has a number of interesting form types and emails you can send to leads after they have signed up.

The platform lets you divide your audience into groups based on things like how often they buy and who they are. Also, their goal-based form builder is easy to use and gives you a choice of templates to work with.

You don’t need to have all of them just find one that suits you

You can simplify your marketing efforts and automate a lot of work if you have the right marketing tools at your disposal. A robust digital marketing stack may be built using any combination of the following tools. Don’t be afraid to put your ideas to test and see what works best for your company’s needs and budget.

With your digital marketing tools in order, you’ll be able to confidently go forward with your campaigns and keep a stronger pulse on your marketing activities.

10 Ways To Improve Website Customer Experience

Customer experience isn’t just about your actual product, it’s also about aiding your customers in their buying journey. If you’re an online entrepreneur or business owner, your website is where your customers start their journey – website customer experience matters!

Every business’s goal is to make their customers happy and ultimately generate sales and make them come back to do more business with you. But you can’t do this unless you provide a good experience to your customers while shopping on your website!

If you’re looking for a way to do just that, you’re in luck because we’ve listed down 10 possible and easy ways to make your website more customer friendly!

1. Speed up the website’s load speed

Now, this is an important step to take if you want to improve the website experience for your customers. Your website could lose a lot of money if it takes a few seconds longer to load.

In fact, let’s show you some numbers that will shock you. 

If a page takes one second longer to load, it could mean the following:
There were 11% fewer page views.7 percent drop in the number of sales16 percent decrease in customer satisfaction

According to a different study, more than 47% of customers expect a website to load in less than 2 seconds. Even scarier is the fact that 40% of people will leave a page if it takes 3 seconds or more to load.

The numbers above are huge. In fact, it’s terrible, as this article has already said. What does this mean then? This means you don’t have much time to catch the attention of potential customers, who will leave your store if you don’t.

How to make a page load faster

  • Cut down on how many HTTP requests your site sends
    When a page loads, it downloads things like images, scripts, and other pages. For each of these things, an HTTP request is made. So, the longer it takes for a page to load, the more elements it has. Just cut down on the number of requests and you’ll be fine.
  • Your HTML, CSS, and JavaScript files should be checked
    They also ask for things. Cut them down by making them small and putting them together. Even simple things like extra spaces, line breaks, and indentation should be taken out.
  • Reduce your website’s server to respond time
    How quickly your page loads can depend on how long it takes for your DNS lookup. You can find out how fast your provider is by using a DNS speed comparison test. If your DNS provider isn’t fast enough, you should look for one that is. When you use a slower DNS, it takes longer for your website to load.

2. Make it easy for users to navigate your website

A bad experience for a customer on your website can hurt your growth. People will get mad if you make it hard for them to get around your website and don’t help them find what they’re looking for.

Ko Marketing says that more than 47 percent of people who visit a company’s website go to the page about its products and services before looking at anything else. So making your site easy to use goes a long way toward giving your customers a great time.

More than 76 percent of the people surveyed by HubSpot said that the most important thing about a website’s design was that it was easy for them to find what they were looking for.

To make it easy to find your way around a site, you need to organize it and make as many categories as you can.

You can also reduce the number of clicks on your website that aren’t necessary. You also shouldn’t use things like auto-scrolling or random pop-ups that make the experience less enjoyable for your potential customers. Customers should be able to quickly find anything they want on your website and should find it easy to get around.

Your site’s navigation should be easy to understand and use.

3. Make it easier to checkout or pay

Online payments that are difficult to complete are the worst. You’re already willing to pay the company but they’re making it hard for you – it’s like they don’t want your money.

Believe it or not, a huge chunk of people who buy online abandon their shopping carts. Whether it’s for reasons that they don’t like the product, still thinking about it, or God knows why – making the checkout process longer and less easy just be another burden to that list, and that’s not favorable to your sales. No one wants to wait forever to finish a payment process when they can just go to another site that makes it easy to pay online.

Just make the checkout process short, sweet, and simple!

Allow guest checkout

A lot of e-commerce sites have a sign-up form right before or during the check-out process. This step interrupts the process, which makes the customer angry – we all know what happens after that.

Who would have thought that the checkout process, which is one of the last things a customer does before buying a product, would have such an effect on their experience?

Let the customer finish the process as a guest, and then you could ask him or her to sign up.

Offer multiple payment options, if not, the most universal one

This can depend on your market and where you’re selling.

Let’s say your customer wants to pay you through PayPal, but your website doesn’t have that option. There, you lose a big point. Do give customers more than one way to pay so that the checkout process is as easy as it should be.

Let’s say your customer wants to pay you through PayPal, but your website doesn’t have that option. There, you lose a big point. Do give customers more than one way to pay so that the checkout process is as easy as it should be. Sign-up forms shouldn’t change how things work

4. Keep people interested with long-form content

What’s wrong with articles that are only 500-700 words long? Well, there’s only so much you can say in a short amount of words.

Give your customers more content that will help them decide whether or not to buy from you. More customers will find you through the content you share on social media, in newsletters, and in other places.

Long-form content can be made in a number of different ways. It could be any of the following below:

  • “how-to” guides
  • White paper
  • Comparison guide
  • Product Reviews
  • Ebook

You can add pictures, videos, audio files, screen grabs, and other interactive elements that will make it more interesting to the end user.

Search engine rankings are amplified by long-form content. Also, research shows that because it has so much value, a lot more people tend to share it.


Search Engine Land says that the top ten search results on average had articles with at least 2,000 words.

Backlinks to long-form content are also more likely to be there. People are more likely to like long-form content because you can add a lot of value to it. This isn’t possible with short-form content.

Users will also have a better time on the website if it has content that is useful to them. People are more likely to share the content if it is very useful. With more shares, your business will be seen by more people. This will help you get more customers.

5. Pay attention to the design

Content and design work hand-in-hand, blend them in the best way possible to make your website better for your customers. If the content is king, its queen is the design.

You could have the best content on your website, but if it’s surrounded by designs that are at best average, your customers won’t be motivated to take action.

Users no longer want just the bare minimum when it comes to their user experience. People like to hang out on websites that look good and have a lot going for them. If you don’t catch a small spelling mistake for a long time, it could mean the end for you.

The wrong color or layout can make a big difference to a person with a good eye. Adobe says that 38% of people will stop looking at a website if it doesn’t have a good layout.

Look for designs in the same niche as yours that look modern, load in almost no time, and have all the colors planned. Add modern design elements to the website and make sure they only improve the customer’s experience. All of the best practices for design should be done to the letter.

Some other things to keep in mind about the design and layout of your website are:

  • Make sure that the contact information for your company is easy to find in many places.
  • No matter what page a possible customer is on, they should be able to see your logo.
  • Make your designs easy on the eyes – less is more as they say.
  • Make sure the colors you use don’t draw attention away from the text but instead help it stand out.

6. Define your brand’s personality

Even if you’re not a big company with a lot of money and time to spend on clever marketing, you can still be interesting and impress your customers by using your imagination. Asking yourself questions about your business can help you figure out the personality you want your brand to have. A few simple questions can give you the ideas you need to build the personality of your brand.

Here are some questions to help you figure out the personality of your brand:

What sets you apart?

  • Is there something special about you that makes you stand out?
  • What do you want people to think of your business?
  • Think about the things you sell. Is there a way to find a theme or mascot that ties them all together? Create a brand personality by building on this idea.

Copy what your competitors are doing. It’s not wrong to use the ideas that your competitors are working on. In fact, it is a good idea.

7. Make sure your site’s content is the best it can be

Good content is without a doubt a great way to improve the experience of customers on your website and make more sales. Break the content you want to be written into simple ideas, and then write those ideas down.

The copy on your website shouldn’t be boring, either. The more interesting it is, the better. Tell your customers how your product can change their lives in the content.

Even if it doesn’t look like it, customers are listening. A small spelling mistake might be all it takes for your “target market” on social media to make fun of you.

People are less likely to trust a business that gives wrong information or misspells words. Even though there are tools you can use to reduce mistakes, it is better to hire a professional proofreader to meet your needs. You can also polish your writing with free tools like Grammarly.

Grammar can make or break your image

People are less likely to trust a business that gives wrong information or misspells words.

Check the grammar of the text on your website, too. It has to be free of mistakes and easy enough to understand in one reading. You can also use different tools to speed up the process of making content. A new set of tools for GPT-3 speeds up the process of making content. One tool like this is called Jasper AI.

8. Improve customer service 

Customer service is, was, and always will be a key part of giving customers a great experience, whether they are shopping online or in a store. But you don’t have to take care of them every time, which used to be the case.

Most customers today prefer self-service customer support, like chatbots, where they can follow instructions and fix problems on their own. This not only takes some of the stress off of your staff but also cuts down on the costs of running customer service. It also saves the customer from having to wait for someone to help them on the other end of the line.

Create an FAQ section

FAQs make it easier for people to help themselves, which is why you shouldn’t send too much information to a certain segment. Make sure that frequently asked questions get to the point.

But that doesn’t mean that all customers will like that. There are still parts that want a personal touch and choose to call or email. When that happens, you should train your team in the right way. They need to understand what your customer is going through, listen carefully, find out more about the problem, and be able to solve it right away.

9. Pay attention to customer feedback

Customer reviews are yet another way to make your website better for your customers.

Quick facts!

  • Google notes that pages with reviews that include a keyword or the name of the city tend to rank higher in the local pack.
  • Studies show that 88 percent of people trust online reviews as much as they trust personal recommendations.

But you need to place reviews strategically on the product page so that your customers can see them easily. By doing this, you help your customers make better decisions about what to buy.

At the same time, customers feel valued when they have the chance to post reviews. This also makes your brand seem more trustworthy, which makes customers more likely to stick with you. What else? You learn more about them and can serve them better. Thanks to these helpful reviews, you can figure out what they like, what they don’t like, what they need, and more.

10. Optimize your website

Everything discussed above is probably elephants in the room that no one is aware of until they’re pointed out, optimizing your website on the other hand is the opposite. The answers aren’t obvious unless you have a specific tool to let you know which part needs revamping and which parts are doing great. You don’t see it with your naked eyed.

What should you do?

Use a conversion rate optimization(CRO)  tool that comes with a website heatmapping feature. This type of tool gives you a visual of the exact spots on your website and web pages where the customers are clicking or not. If they’re not clicking where or scrolling they’re intended to, that means you should probably change your CTA or move some elements to where your website visitors can see them – that and among other recommendations, you can get from Conversion Rate Optimization tools. 

You can use Howuku’s CRO tool to understand your customers better with the help of a heat mapping tool! You can try it out for free!

Increase conversions with Howuku, the all-in-one platform to truly understand your visitors.

No credit card – 14-day free trial – Cancel anytime

Your website is your customers’ main source of information, and in most cases, it’s also where they buy from you. As a responsible business owner who wants to do well, you want to make sure that customers have a good time when they visit your online store. And if that is what you want in the end, you need to work hard to improve how your customers feel about your website.

How To Setup Google Analytics Heatmap In 2022?

As a website owner, you want to know where your visitors are clicking on your site so you can make sure they’re seeing the information you want them to see, and you can use Google Analytics heatmap to do just that.

In this post, we are going to show you what are the benefits of a heatmap and how you can set up one for your website and unlock aggregated user insights. Although Google has stopped supporting its heatmap add-on since 2019, you can still use it for your day-to-day heatmap analysis.

What is a website heatmap?

Website heatmap is one of the most popular tools analysts and marketers use to track user behavior and understand how users interact with digital products.

A heatmap is a graphical representation of how users interact with a web page. The colors represent different levels of interaction, with red being the highest level and blue being the lowest.

Heatmaps can be a valuable tool for identifying areas of your website that need improvement. If you see an area of your website that is not getting enough clicks, you can make changes to that area to try and increase the number of clicks it gets. Similarly, if you see an area of your website that is getting too many clicks, you can make changes to try and reduce the number of clicks it gets.

Benefits of Heatmap

There are a number of benefits to using heatmaps on your site.

1. Increased understanding of user behavior

Heatmaps provide valuable insights into how users interact with digital products. This information can be used to improve the user experience and make products more user-friendly.

2. Improved marketing campaigns

Heatmaps can be used to track the performance of marketing campaigns and understand which elements are most effective at driving engagement. This information can be used to optimize future campaigns for better results.

3. Improved conversion rates

By understanding where users are clicking, tapping, or hovering on a page, businesses can make design changes that lead to improved conversion rates.

4. Reduced costs

By understanding which elements of a product are most popular with users, businesses can reduce the costs associated with development and production.

5. Increased customer satisfaction

Heatmaps can be used to track customer satisfaction with a product or service. This information can be used to make necessary changes to improve satisfaction levels.

Video Explanation of Website Heatmap

Here is a quick video demo that explains what is Heatmap and how you can use it for your business to maximize your marketing ROI efforts.

Increase conversions with Howuku, the all-in-one platform to truly understand your visitors.

No credit card – 14-day free trial – Cancel anytime

What is the Google Analytics heatmap?

Google Analytics is a free web analytics service that tracks and reports website traffic. It is the most popular web analytics service on the internet which can be used to track both organic and paid traffic, and it provides a wealth of data that can be used to improve your website.

One of the most demanded features is the ability to track website heatmaps. Heatmaps are a visual representation of where users click on your website. They can be used to identify areas of your website that are getting a lot of clicks, or areas that are not getting enough clicks.

How to set up Google Analytics heatmap?

In just 3 simple steps, you can start using Google’s heatmaps to track your website data.

1. Install Chrome Extension

You will have to go to the Chrome Extension store and look for Page Analytics Chrome Extension (By Google) and install the extension to start using the GA heatmap.

2. Activate the Chrome extension

Once you have installed it, go to your website and click on the Page Analytics app on top of your Chrome browser, and it should show that you have successfully installed it.

However, you will need an account and have Analytics code installed on your website as the basic prerequisite to using Google Heat Map.

3. Analyze your website heat map

You can start using the Heatmap on your website by clicking on the Message Bubble icon, and it will show you the percentage of clicks threshold you get on each of the elements on your site.

You will also get other Google Analytics data such as the time on page bounce, the number of visits and etc.

There you go, that is all you need to do to set up Google heat maps.

If you have completed these steps but the heatmap does not show up properly for your website, you shouldn’t feel too bad about it, because it has happened to many other people as well.

Since Google stopped supporting it in 2019, it is no surprise that it may not be working out for you.

Some of the comments under the Page Analytics Chrome Extension page:

Page Analytics review on Chrome Extension store

Other Heatmap Alternatives

If for any reason it didn’t work out for you, there are a lot of good heatmap options other than GA Heatmap.

You can always try out Howuku’s Dynamic Website Heatmap or you can check out one of our blog posts on the best heat mapping tool in 2022 which covers the best heatmap option that you can use for your website.

Here is a side-by-side comparison of what Howuku and Google heat maps look like:

Howuku Heatmap
Unfortunately, it doesn’t work on our website

With Howuku heatmap, you get a dynamically generated heatmap for your websites. It means that even if you have changed your website layout over time. We will still be able to keep track of the precise positioning of your new elements with the new hotspot.

What is Howuku?

Howuku is an all-in-one web optimization platform to help you truly understand your website visitors and improve your conversion rates through various UI/UX features such as Heatmap, Session Recording, A/B Testing, Conversion Funnel, and more.

Howuku to handle your end-to-end web optimization needs

How to set up Howuku Heat Map Tool?

The installation process for Howuku Heatmap is very simple, you don’t need to download any Chrome Extension and cluster your browser.

1. Create an account with Howuku

Create a new account or use your existing Howuku account if you already have one.

2. Install Tracking Code

We support some of the most popular CMS and E-commerce store integration that you can just install our plugin and start tracking your website data with Howuku.

Follow one of our installation guides to install the tracking code on your website.

3. Analyze Your Website Heatmap Data

After you have installed Howuku on your website, you should be able to start seeing new Heat Map data showing up on your Howuku dashboard as soon as new visitors have landed on your site.

You can find all heatmap reports in your Howuku app and just click on any page to view the heatmap report.

Howuku Heatmap Dashboard

More than just another Heatmapping Tool

You would be surprised to find out what you can do with Howuku, and how much you can achieve with an all-in-one conversion optimization tool.

We have the most comprehensive set of optimization features ready to help you fully understand your website visitors through session recording, A/B testing, form analytics, and conversion funnel.

But, can you use Howuku with Analytics you asked?

Yes, Howuku goes hand in hand with your GA account. In fact, Howuku compliments GA very well, you have all the cool charts and graphs from Analytics, and visualize data and detailed visitor data insights journey with Howuku.

However, Howuku also come with its own analytics feature that give you a much higher accuracy insights into your website traffic since we do not do data sampling on your data, so we will always have much higher traffic counts recorded compared to Google.

Learn more about Howuku Analytics here.

Howuku Analytics


Overall, it should be a fairly simple process to set up a heatmap for your website. By following the steps outlined in this blog post, you should be able to get your heat map up and running in no time.

Additionally, using a heat map can be a great way to get more insight into how your website visitors are interacting with your site.

How To Build A Data-Driven Sales Funnel?

Every business needs to get qualified leads into their sales funnel, turn those leads into paying customers, and keep those paying customers for a long time. The best sales funnel is one that works for your business and your sales team. All the sales funnel diagrams and definitions of the KPIs that make a funnel work won’t matter if they aren’t tailored to your sales goals.

What separates a sales funnel that works well from one that isn’t ready for the needs of a modern B2B sales movement? We think the key is having the right data and tools that can give insights at each stage of the journey of a prospect.

Think of a funnel-like one you might use to put oil in your car’s engine. It gathers a lot of stuff at the top and sends it through a small hole at the bottom. This is a perfect metaphor for what happens in the sales process, where information starts out very general and gets very specific as the process goes on.

68 percent of businesses don’t even know what their sales funnels are, let alone how to measure their success. In the end, not having clear rules about how to engage leads and prospects makes it hard, if not impossible, to figure out what turns them into actual paying customers.

Implementing a sales funnel helps business development leaders understand its entire sales cycle. Leaders get quick information about how the sales team attacks the market through consistent processes. But, as useful as the sales funnel is, it is only useful when paired with reliable data about each stage of the sales cycle.

4 stages of a sales funnel

Usually, a sales funnel is shown as a simple diagram with four steps. However, modern salespeople should think about two different funnels at the same time, each with different snapshots that show things from the buyer’s and seller’s points of view.

1. Awareness Stage

At this point, potential customers have identified pain points and are starting to do preliminary research on the solutions that are already on the market.

As the widest part of the funnel, this stage’s main goal is to make a brand more visible and show off its expertise by making room for prospects’ value-focused, top-of-funnel resources. Visibility and domain authority are the main goals.

For sales and marketing professionals, moving a prospect from the Awareness stage to the Interest stage requires sales intelligence that goes beyond standard firmographic data points like management level and job function, as well as firmographic classifications like company size.

Instead, you need to know more about a target account:

  • Does the business outsource key parts of what it does?
  • What kinds of technology does the company use?
  • How many people do the job function that a solution helps with?
  • Does the company have more than one location?

Having access to sales intelligence will automatically help sort out business dependencies and pain points into categories and, in the end, help set up segments. It has the following parts:

  • Total Addressable Market (TAM): Everyone who might want to buy a product, even those who are on the extreme ends of the spectrum. Once you know your TAM, you can start to narrow it down.
  • Ideal Customer Profiles (ICP): A detailed description of a type of buyer who would get a lot out of an offering. Inside a TAM, a micro-segment comprises potential buyers who are likely to have a high Customer Lifetime Value (CLV).
  • Buyer Personas: The average size of a B2B buying committee is getting close to ten people. Even though accounts buy things, in the end, people decide. And just like an ICP can be broken up into different cohorts, go-to-market teams should know how to engage the different stakeholders, influencers, decision-makers, and, gasp, gatekeepers involved in the buying process. Remember that each person may be from a different department with different or even competing goals.

2. Interest Stage

In this stage, the prospect is looking for ways to improve their business. Third-party intent data, like spikes in online searches and consumption of content about specific topics related to a product or service, can be used to figure out how active a prospect is.

First-party data, on the other hand, shows activity that is a direct result of internal sales and marketing efforts. This includes things like an increase in anonymous traffic to web domains from certain companies and the ability to track behavior that leads to conversions, like downloading an eBook or signing up for a webinar.

Also, keep in mind that at this point in the sales funnel, a buyer is already looking for a solution in the marketplace. At the interest stage, the goal is to keep people interested in a solution. For go-to-market teams to be successful at this stage, they need to figure out which channels and messages turn prospects into customers.

It’s important for salespeople to know these conversion points because they can help them figure out how and when to step in. To improve conversion at this stage, businesses need to know what information qualified the lead in the first place. In other words, the lead is qualified and is going through a process of education that has a lot to do with how to buy. 

The following data-driven ideas can help in determining how to make your customers tick and push them further down the funnel:

  • Social Media Data: A type of data that is often overlooked is how people act on social media. Has your potential customer followed you on social media? What kind of content do they like, and how can you use that information to make content that is more relevant to them?
  • Intent Data: The information about a company’s campaigns and who is responding to them. What did a prospect do on your business’s website? What types of things do they download?

On the other hand, external data refers to the topics that a company is researching online that are important to it.

3. Consideration Stage

In the consideration stage, leads are officially turned into sales-qualified opportunities and are seen as possible customers. They know exactly what their problem is, how it could be fixed, and how much money they have to work with.

To move past the consideration stage, you need data, because that’s when sales are finally working with a prospect and have found an open opportunity. The hard work is done here. So, a business development team will be better able to help qualified leads through this process the more data they can get their hands on.

You may have reached out to different buyer personas at the top of the funnel at the start of the qualification process. At the “consider” stage, people often need to do more research.

It’s not enough to know what problems the different personas in a sales opportunity face; you also need to be able to explain how a solution can help solve those problems and get the results you want.

4. Decision Stage

The light at the end of the sales funnels tunnel. At this final stage of the funnel, qualified leads know everything there is to know about their pain point, the best solution for the problem, and are ready to choose the provider to buy from. At the consideration stage, most of the questions are about the vendor, because the buyer is trying to figure out what will give them the most for their money.

At the bottom of the funnel, business development professionals need to build trust and show that their solution can solve a prospect’s problem better than other solutions on the market.

How to build a sales funnel from scratch

Creating your own sales funnel involves knowing your audience and creating engaging content to show your product’s value. To get started, just follow the steps belows:

1. Audience research

Wide-net marketing is a thing of the past. The top of the funnel should be wide and attract a variety of customers, but audience research is crucial at the bottom.

When you know your audience’s pain points, interests, expectations, and social media behaviors, you can position your product to address their needs.

2. Create buyer personas

Everyone buys for different reasons, so create personas based on why they want to buy.

  • What the product/service offers them.
  • How to use product/service?
  • What pain points will make them buy?

When you know your buyers, you can create personalized content that meets their needs.

3. Engage market leads

Engaging an audience with content is a separate feat. Engagement aims to inform them about how the product/service will benefit them and their company and get them interested in your brand. Engage your audience by:

  • Articles: Share internal and external content to highlight your domain expertise.
  • Example: Don’t tell, show. Provide prospects with relevant customer testimonials.
  • Social media promotion: Stay active on social media to engage prospects.

4. Lead conversion

In the final stage of the funnel, leads become paying customers. Make purchasing easy and accessible to optimize this step. After leads become customers, nurture those relationships to ensure long-term customer satisfaction.

At its core, creating an effective sales funnel entails a thorough understanding of your prospect or audience’s behavior. There are many places for you to start, you can even begin by understanding your customer’s behavior on your website; see what works and what don’t. To do that, you can try using our all-in-one conversion rate optimization tool, and craft your sales funnel around your understanding of your website’s visitors!

Increase conversions with Howuku, the all-in-one platform to truly understand your visitors.

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9 Effective eCommerce A/B Testing Ideas For Your Business

Testing is the most fundamental way of experimenting with users. Be it your blog, affiliate website, or the eCommerce A/B testing.

In fact, it is one of the most effective ways to increase your Conversion Rate Optimization (CRO). But it only works if you as a marketer understand what to test and how the results could work in your favor. There isn’t a one size fits all testing idea, different tests can yield different results. And depending on what you’re trying to gauge and the result you’re aiming for, implementing the right a/b testing approach is vital.

What is A/B testing?

A/B testing is also termed ‘split testing’ in the online space. It is a method of experimenting with the two different versions of your web page, ads, email, or social media posts and then analyzing the results.

A/B testing is not a cakewalk; neither is it magic. Most people think A/B testing is a tweak of CTAs and colors. Unfortunately, it is much deeper than we think.

A/B Testing is not a one-day deal. It’s more like training regularly at the gym until you get the results.

How does eCommerce A/B Testing Works?

eCommerce A/B Testing Ideas for mobile

To start with the A/B testing, you need a goal, hypothesis, and a few testing tools which I have shared in the later section.

You can perform the A/B tests on your action button, emails, social media posts, paid ads, and checkout pages in eCommerce.

‘A’ is the current version of your web page and ‘B’ is the tweaked page where you will compare the results. Now, you can drive half of your traffic to page ‘A’ and the other half to page ‘B’. Finally, you can compare the performance of each page by analyzing the effective conversions.

  • Let’s say, you have created a shorter version of your email for your customers. However, you want to test it against the longer version.
  • You can use any email marketing software that tracks the CTR of your email.
  • Divide your email list into half and send the shorter version to the first list while the longer version to another list.
  • Finally, you can compare the two results after a week.

Don’t know what type of a/b test to run for your e-commerce store? here are some ideas you can start with!

eCommerce A/B testing ideas for your business

Your eCommerce website has various elements for split testing. Hence, you can make changes to the Homepage, sitewide changes, CTAs, Category pages, Products and Images, and changes to the checkout cart.

1.    Categories personalization for homepage

Your Homepage decides the bounce rate as well as the conversions on your website. Imagine your homepage being uncluttered; with a lot of categories and products.

While this might be good for first-time customers, but not for the customers with the intention of buying. The best way is to personalize the categories based on the user’s behavior and history.

Well, this is what sites with wide categories like Amazon and eBay do. After the first visit by their customers, they show up the personalized homepage categories based on the users’ history.

And, if you talk about category personalization, Netflix knows how to nail it.

2.    Search-based testing

Once you have personalized the categories, the next thing is to sort out the search recommendations. Creating a split-test for search recommendations can increase your revenue by up to 20%.

If you have a multi-niche website, I would suggest you skip this step. However, if you have a single niche store, you can test the variations.

A lot of eCommerce stores recommend the best-selling products when a user searches for that product. That’s a clever way to get the sales done.

You can also create a split test based on the search recommendations in the form of categories, sub-categories, blogs, or related products in the form of a list.

3.    Checkout page

Upsells & Cross-sells, newsletter sign-ups, and social sharing are effective triggers for the checkout page. Now, it depends on you to choose the variation you want and engage more users.

You can capture email, build lists, create more sales and offers and provide as many tweaks as possible on the checkout page. But remember, it should meet your objective.

The first version is the use of Offers on the checkout page. When the customers have reached the checkout page, they are halfway done. In my recommendation, you can perform the following split tests:

  • Create Discount Offers to capture the customers’ emails and build the list. You can also create a membership or subscription form as a co-benefit.
  •  To create more upsells, you can recommend the products on the checkout page.

Also, do not ignore the checkout process. No one likes the multi-page complicated checkout processes. Hence, perform a test between the single-page and multi-page checkout process to decide on your checkout page.

4.    Products images & description

Product images can be intimidating and it affects your conversions. A/B testing your images is an effective way to increase ROI.

You can make variations to product images and descriptions to find the best version of your test. I would recommend using A/B testing tools such as Shopify Products A/B Test.

This tool lets you make changes to the product description, image as well as to pricing. Make your changes manually or automatically and finally compare the sales between the two versions.

Types of product a/b testing:

You can try the full product page with loads of information and a lean product page that would display some information with the optimal image.

Furthermore, you can split test the descriptions or specifications in the list or in the form of an image. Try experimenting with the images in action as well as in the plain background. Let’s see which image will attract more customers.

Lastly, you can strike off the product price to display the price reductions. It is undoubtedly magnetic marketing for your customers.

5.    Recommended & related product pages

Your goal is to make more sales from a single customer. And, how’s that even possible?

The answer is, Upsells or Cross-Sells.

Most of the eCommerce platforms give features such as upsells and cross-sells that can help in increasing the ROI. Now, it’s up to you to choose the version that you want to test with your audience.

Usually, there are three versions to add the recommended products. The first version has no upsells, the second one has the recommended product below the main product and the third version recommends the product at the checkout page.

It would be fair enough to rule out the first version since you want to make use of the upsells. The second version might distract the buyer but you can add the product of the same type to create choices.

You can make use of the third version as an upsell. Let’s say, a buyer has added the shirt in the checkout cart, you can suggest ‘Tie’ to create upsell.  

6.    Email testing ideas

As someone said, “Money is on the list”, email is yet the most effective way to create sales and drive revenue. A lot of businesses hire professional email copywriters for this purpose.

Creating email content is not easy but it is even too far from being difficult. It needs a little brainstorming and some inspiration from the competitors. I would recommend some email marketing tools that offer split tests.

Most email marketers focus on subject lines to increase open rates and collect more leads. Try experimenting with the subject line of your email. You can use different colors, texts, variants of the subject line, or include images while doing a split test for your email.

Furthermore, you can test out different content of your email; shorter vs longer content of the email. At the footer, you can test out between a button and hyperlink text to check out the better conversion.

7.    Ad campaigns testing ideas

It would be foolish to invest in your PPC ad campaigns without proper keyword research and competitor analysis. Ad Campaigns are less pocket-friendly and one of the key factors in the online market.

Hence, it is better to perform the split tests before investing wholly in a single ad campaign. The best tool for testing out Ad A/B testing is Google Adwords. You can test one or more of the following elements of your ad campaigns:

  • The header
  • Body
  • The link
  • Target Keywords for your ad

Once you have launched your ad campaign, wait for about 100 conversions to test out the effectiveness. There are two primary goals for analyzing your test; to track the click-throughs and then collect the lead from those click-throughs.

After all, the higher the Click-throughs are, the higher will be your ROI.

According to the statistics, 3.5 billion people actively use social media worldwide. Considering the large number, it is crucial to design your social media campaign effectively.

8.    Social media testing

Social media testing in eCommerce can be a driving force for your CRO. You can create split tests by varying different elements of your social media posts.

  • Test out the post text: Create split tests with different post styles, use of emojis, post length, and the content.
  • Hashtags: Experiment with the hashtags. You can make use of different hashtags in the same type of product promotion to check out which works better.
  • Media: Use photos vs video split testing to check the better performing campaign.

Instagram and Facebook have become the top choice of consumers in 2020 for shopping online. If you plan to run a paid social media ad on Facebook, use Facebook Ads-manager to test the A/B functionality.

9.    Mobile navigation

70% of the customers prefer mobile shopping rather than on the desktop. Your goal should be to decrease the bounce rate and increase ROI. Creating a user-friendly mobile site would turn the tables for your business.

Perform the split test with the navigation menus. Try to remove the necessary elements of your mobile app/website. Do not overcrowd the homepage with products, or categories.

You can perform the split tests by using images/videos on your homepage.

Lastly, vary the size of your CTA buttons and experiment with the text buttons. Your mobile design should go well with your CTAs and navigational elements.

Best eCommerce A/B testing tools

To optimize your eCommerce website and create the split testing, you might need a few good tools for creating the split tests.

Few of them are category-specific while most of the split testing tools can serve multi-purpose.

E-Commerce builders such as Shopify or BigCommerce have A/B testing tools of their own. Tools like the Shopify product A/B test would be perfect for creating the A/B tests in Shopify.

For creating the email split testing, email marketing tools such as OptinMonster, Campaign Monitor, and MailChimp are the most preferred.

Landing page A/B testing or optimization can be done using tools like Howuku, Neat A/B, and Omniconvert.

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Hootsuite and Buffer are the best tools for social media testing. Other useful tools for split testing include Optimizely, VWO, and Google Optimize.


Do not rush with your testing and make sure you set up a goal beforehand. By testing out each element of your e-commerce store, you are making your sales funnel process a breeze. However, split-testing is not the only driving factor of an effective sales funnel. And, neither is the end to your CRO process. When done correctly, split testings leave a huge impact on your KPIs.

Note: Ready to apply all these tips to maximize your e-commerce store conversion rates? Sign up and try Howuku free for 14 days to get access to eCommerce A/B Testing and Heatmap tracking software that’s built to help you optimize your site and sell more!

What Is CRO: An Overview Of Conversion Rate Optimization

If you had to analyze your website or an eCommerce business, what parameter would you count as a success? 

Imagine your retail store where customers visit regularly but the conversion rate is a low one. Now, that must be frustrating and you need a solid tactic to increase customer acquisition.

That’s how the online business works! 

Even if you are a month old in the field of internet marketing, CRO would be a cliche for you now.  

But what does CRO or Conversion Rate Optimization mean? 

According to Wikipedia, CRO or Conversion Rate Optimization is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a webpage. 

I guess this is the clearest definition of CRO. However, there is more to CRO than the simple definition. 

In this article, we have tried to answer questions on Conversion rate optimization and the benefits and working of CRO in digital marketing.

What Is Conversion Rate Optimization (CRO)?

According to Howuku, Conversion Rate Optimization or CRO is a process of improving the various elements of your website or landing page that may increase the ratio of sales to the number of visitors on your website. 

CRO in digital marketing may help businesses boost sales by improving the website’s elements and effectiveness with the amount of traffic you are receiving. 

In other words, it is the process of converting the visitors into leads and leads into customers. 

Now, the definition of CRO might sound like it is a technical term but it can be understood in two ways: Firstly, you must know what your buyers like, and secondly, let your buyers do what they really want to. 

Now, conversion does not necessarily mean selling your products. It is focused on what you want to achieve. It might focus on subscribing to the email list, giving feedback, or whatever you want your customers to do. 

How Do You Calculate Conversion Rate? 

Conversion rate optimization (CRO) can be calculated by using the formulas that you studied in your primary schools. 

By formula, CRO % = ( Goal Achieved / Total Visitors ) * 100

For example, CRO can be defined and calculated by considering your online store that has 100,000 visitors. Let’s say, 2,000 visitors were actually converted into leads. 

Then, the CRO is just 2%. 

What if you want this rate to shoot up by 4% or by 10%? The right approach is to focus on your existing customer rather than acquiring new ones.

This can be achieved by optimizing the elements of your website and landing page. And, do not forget A/B testing.  

As I mentioned earlier, Conversion doesn’t mean only sales. It is what you want your customers to do. You may calculate your conversion rates either by using the macro-goals or by setting up the micro-goals. 

The macro goals or primary goals may include: 

  • Completing a purchase
  • Demo request
  • Filling out the form
  • Asking visitors to subscribe to the email list
  • Clicking an Ad

Micro goals are the small steps to complete the goal. This may include objectives such as social media sharing, adding products to the list, downloading resources and materials, and other objectives. 

But, what’s the hype about Conversion Rate Optimization? Why does it even matter? 

Why Is Conversion Rate Optimization (CRO) Important For Business? 

I didn’t believe in Conversion Rate Optimization much until I read this amazing case study on CRO. 

CRO is one of the cornerstones for increasing your website traffic. In fact, CRO, when combined with SEO, can help you boost sales; preferably for eCommerce. 

CRO is of utter importance in recognizing your customer’s behavior. We have listed a few benefits of CRO in digital marketing:

Improving Business ROI:

Now, that is every marketer’s dream. Improving the ROI of your business takes a lot of effort. You would need an impeccable strategy to draw your visitors to your website and then convert them into sales. 

CRO takes into consideration various elements of your website and if you know the hack, take your trophy home. 

Less Expenditure On PPC 

Google Ads are expensive to run and you need to convert by hook or crook if it’s a client. An ideal revenue-to-ad ratio is 5:1. And, CRO is indeed one of the reasons to increase this ratio. 

CRO can effectively move your bid range into the sweet spot by dropping your acquisition cost at the same time. So, it’s a two-way deal for you. 

Improved Experience for your visitors

One of the most important benefits in the long term is that your visitors will have a memorable experience. If you optimize your website elements correctly and be able to identify your customer’s needs, it can work as a gold mine for you. 

It costs nothing

The best part about CRO is that it doesn’t cost you anything. No need to hire a professional if you can do it yourself. Moreover, if you are working on optimizing your organic traffic, you wouldn’t need to rely much on paid advertisements. 

Gives You Higher Profits 

If you are willing to raise the profits of your website, you need to make tweaks to increase the customer presence. CRO can help improve email rates, website clicks, and various factors. 

Adds Value To Your Site

It costs nothing but adds more in return. CRO can add more value to your site and bring more customers. 

Even if you are making a small tweak to make your CTA catchy, it can boost your sales immensely. 

But, the real deal is acquiring the customers and creating a powerful CRO campaign. I have further given a detailed insight into CRO strategies and the working of CRO. 

How To Improve CRO For Your Business?

The most important thing is to design a CRO campaign for your business if you are looking to create the strategies. 

That said, I have shared some strategies below to improve the CRO of your business. It would become less challenging if we divide our CRO campaigns into phases. 

1. A/B Testing

A/B Testing or Split testing is one of the most significant factors in online businesses. And, it is vital for your Conversion rates. 

It’s like dividing your traffic into two parts and seeing which one converts better. You can make changes to the various sections of the website and compare them. 

Let’s say, you have an eCommerce business and you want to test out your audience. 

Now, using various conversion optimizers, you can make changes to every element of your website. 

For an eCommerce website, you can make changes to the Homepage, sitewide changes, CTAs, Category pages, Products and Images, and changes to the checkout cart.

By running an effective A/B test, you can increase your revenue and conversions by 3%. But, the A/B test is not only the end to your CRO campaign. I have shared some of the best A/B testing tips and tools for eCommerce in one of my articles. 

2. Mobile-Friendly Optimization

70% of your customers buy things or convert using mobile devices. If you are looking to optimize your conversion rates, it is really important to design a mobile-friendly site. 

Most of the businesses lack an excellent mobile interface and hence they can’t convert better. Make use of the AMP tools to improve the performance of your mobile website.

Optimize your CTAs and themes to make your site more natural and mobile-friendly. Finally, use compressed images so that your website doesn’t slow down.

And, keep track of the page speed from time to time. 

3. Rule of Three

The Rule of three works everywhere. In fact, people embrace the rule of three. 

Be it storytelling, music, entertainment, or creating engaging content for your business, it works almost everywhere. 

You can use the rule of three to create a compelling design and content for your website. Just as you follow the rule of three in optimizing your web pages, embrace this rule in lead generation as well. 

Divide your customers into three parts: 

  • Practical:  You can use logic and impress these types of customers by using the right approach. Send an impressive cold email, use CTAs with a success rate of 85%, use pop-ups only when required. 
  • Actionable: The best way to convert such types of customers is by using the adrenaline rush. Use a sense of urgency to create sales. Phrases such as ‘Time is running out’, ‘Limited Stocks Available’ can bring sales. 
  • Social: For this type of buyer, you would need testimonials and social proof. Show them what customers think about you and ask them to take action afterward. 

4. Keep Your Design Simple

One of the reasons that most people bounce back even before checking out the products is the lack of a simple design. Your complex website design may ruin the whole sales funnel for you. 

Take inspiration from the competitors and keep your design as simple as you can. Use light colors, simple fonts to keep your UI more customer-friendly. 

Focus more on enhancing your UX. Remember that, your visitors are too impatient and they need only fewer clicks and simple navigation to reach the product page. Keep your page sections personalized, and use website heatmap tools such as Hotjar to analyze the user’s behavior. 

Pro tip: If you have a multi-niche website, personalise your homepage as according to the customers’ browser history and behaviour. You will notice a significant surge in customer retention. 

5. Understand Your Customer

According to a survey, 10 seconds are just enough to create a brand impression. Hence, you should know the intent of your brand before you start designing.

Before creating a CRO campaign for your business, understand the customer’s intent, and set up a target or a goal. Know about your customer’s likes and dislikes. 

The best way to know about the customer’s behavior is by creating a survey that matches your goals. Now, this serves as a two-way purpose. One, you would be able to understand your customer’s needs and secondly, you can capture the email address to create an email list. 

Who Is Conversion Rate Optimization Useful For?

 I would say, CRO is for everyone. Every business has a demand and they set up goals for conversion. Conversion Rate Optimizations are most useful for: 

  • For SaaS companies:  SaaS companies and B2B use CRO to know about the customer’s intent, capture their interest, and convert the customers into sales. 
  • ECommerce Businesses: Poor designs lead to abandoned carts and less revenue. CRO is one of the most important factors in creating a strategy for your eCommerce business. Right from the homepage to the checkout page, you need to optimize every section of the website to create a memorable customer experience. 
  • Agencies: Agencies employ CRO campaigns to boost their ROI and acquire new customers. Be it the digital marketing, web agency, or travel agency, CROs can be a game-changer for each one of them. 

 Best Conversion Rate Optimization Tools 

Besides the simple tweaks, you would need some great tools to keep track of your CRO campaigns. Also, these tools can be of great use in understanding the customer’s demands. 

I have shared the best CRO tools for your business here.  

Easy-to-use customer engagement and product analytics
  • Optimizely: This tool helps companies to improve and personalize the sections of the website, mobile apps to make it more user-friendly.
  • Unbounce: Create quick and robust landing pages, add pop-ups and sections, and perform A/B tests to improve your conversions.
  • VWO: It is a great optimization tool that works on your entire journey; from insights to engagement and sales. 
  • CrazyEgg: Crazyegg gives you a suite of heatmaps and click-behavior to check out the layout of your pages. It is a great tool to change the layout of your page and track your customer’s behavior. 
  • Howuku: Howuku is a full-package suite that is intuitive and easy to use and helps you increase your business revenue with A/B testing, heatmap, and automated customer engagement.


You must have realized now how important CRO is to your business. If you know your customer’s demands, and their behavior, it’s going to be vital for your CRO strategy. 

There are a lot of other CRO tools for increasing the conversions of your business. If you are able to get more leads with the same number of customers, it will improve your revenue. 

CRO doesn’t only boost your site’s performance but also makes you stand out from your competitors and create a brand identity. 

Increase conversions with Howuku, the all-in-one platform to truly understand your visitors.

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7 CRO Tips To Double Your Online Revenue

Did you know that your e-commerce website is competing against 47 billion sites across the world? The average conversion rate ranges from 2-to-3%. From these figures, it is clear that successful digital marketing is not for the faint-hearted. You need to stand out to be able to compete and win a substantial fraction of your market with CRO.

If your site uses conversion rate optimization (CRO) techniques that do not convert high-value clients, you may close sooner. The good news is that there are smart CRO techniques that you can use to increase your leads and the rate at which you convert your website visitors and users to loyal and paying customers. Read on for the 7 CRO techniques that you can use to stand out and double your conversion rates in no time.

Here are 7 CRO tips on how you can double your conversion rates

1. Improve Website Speed

Since there is a direct relationship between site speed and search engine rankings, you cannot afford to ignore this critical element that influences the overall user experience.  Credible data shows that e-commerce sites that take more than two seconds to load can lose more than half of their potential customers. I hope you can see that it is a big loss.

 But even a delay of one second can lead to a reduction in your conversions by 7%.  One thing stands out clear. In the digital age of instant gratification, waiting for a website to download is one of the most frustrating things for many people.

But as a customer-focused business, you can mitigate the loss. Test your speed. To do this, you can use Google PageSpeed or any other reliable free or premium tool. These tools will help you know where you are and help you head to the right destination. If the speed is below the standard, do the following:

  • Choose a high-performing hosting plan
  • Use SEO optimized images
  • Avoid unnecessary plugins

2. Have a Responsive Website 

The number of people who are using mobile devices, such as mobile phones and tablets, to make online purchases is steadily increasing. Statics indicate that in 2020, mobile e-commerce accounts for 50% of the global market.

 Be sure you target smartphone users as they account for approximately 70% of mobile users willing to give you business. Without a doubt, if your site is not responsive, you will lose more than half of your potential clients to your aggressive competitors.

3. Improve Your Content

E-commerce face three core challenges that only compelling copy can solve. Lack of relevant information, no force to drive sales, and the inability to enhance engagement give many digital marketers sleepless nights. Producing quality content is one of the top CRO techniques to solve this. By providing quality, plagiarism-free content, you can keep your visitors informed, drive them to take action, and build long-lasting business relationships.

Since you are interested in interacting with your audience, ensure your content does the following:

Captures attention 

Create compelling headlines to achieve this. If you want to make readers seek to read the content, use curiosity headlines. For example, “They were sad throughout, but when the leaders arrived…”

Use shock factors by stating interesting facts, but many people do not know. 

Or personalize by calling out the personal details, industry sector, and the likes.

Enhances Interest

 Show your audience that you understand their challenges and have a unique way to solve them. You can achieve this by using a few sentences. The bottom line is that what you present should evoke your targeted audience’s emotions.  

Creates Desire

 Other than arousing your visitors’ interest, create a desire in them to buy your products. How can you do this? 

Present the features and benefits of your products and make your audience see what they lose by failing to make an order. You can talk about how the software is designed to take away their pain at work or difficulties in marketing their products online.

Drives Action:

Create content that gets your lead to take the desired action. Put calls-to-action at strategic locations on your content. Also, make the process of making a purchase simple.

4. Use Heatmap and Visitors Recording

As a marketer, you need to bear in mind that the Internet is a visual place and choose CRO techniques to help you overcome any related challenge. Include visual elements to attract and win your audience. But note that many e-commerce sites with graphic elements and useful information still fail to convert due to reasons beyond the imagination of the entrepreneurs.  

You need heatmaps to track, quantify, and display the movements of the mouse and the clicks. The graphical representation of these pieces of information is what we call heatmaps. The data helps improve the overall user experience.

Visitor recording can also help you to achieve almost the same results. You capture the image of your customers as they use your site. This way, you can discover directly see the visitor’s journey and discover many game-changing issues with the site.

Here are the most vital details that heatmap and visitor recordings provide that you need to improve your conversion rates:

  • Indicate website elements that are static but appear clickable
  • Provide how online visitors engage with the calls-to-action on your website
  • Shows you the areas that your visitors interact with
  • Shows the page elements that prevent your leads from following the desired path of conversion
  • Can gather other vital pieces of marketing information from visitors

You can use the above data to increase your conversion rate in the following ways:

  • Reduce cart abandonments
  • Optimize calls to action
  • Identify dead elements

5. Conduct A/B Testing

In CRO, you cannot succeed if you lack an efficient performance testing tool. In real estate, everything depends on your location, but it is all about testing in conversation optimization. Heatmap and visitors recording are some of the key CRO techniques that play an important role here. But you need a more effective tool to double your conversion rates fast.

If you want to mitigate risks when making decisions, you need to start doing A/B testing. We have seen the essence of creating attractive and useful headlines. If you create two headlines for your marketing campaigns and cannot tell which of them is the most suitable for your needs, turn to A/B split test to solve the dilemma.  

The process is simple. You come up with two alternative website pages and use the two different headlines. The A/B testing software works by directing half of the incoming traffic to each of the pages. The most effective headline will convert more than the other. At the end of a specific period, you count the number of people who took the desired action. After this process, you can choose the best headline.

Remember that:

You should test the right things. The most way out is to focus on areas that have a substantial impact on your revenue. Some of these can be:

  • The most profitable lead generation pages
  • Strategic landing pages
  • The most visited web pages
  • Google Analytics

When it comes to marketing, there is nothing like the perfect choice. Customer preferences can change at any time, and as a savvy marketer, you should act accordingly. As such, the best strategy should be to have multiple A/B split tests running at any given time.  

6. Provide Social Proof

Are people buying your products? You can increase your conversion rate by letting your audience know about this. People tend to value products that others enjoy using.

The majority of people who make purchases online read product reviews to help them choose the right items.  According to research, 92% of them rely on online reviews.

When your customers leave positive reviews, ensure everyone reads them. Also, include social share buttons on your sites to allow the users to like and share important information about your business. But be careful, if you have too few likes and shares, you should avoid including a count that indicates the low performance. Focus only on what makes your audience have confidence in your brand.

7. Use Several Payment Options

If you only accept credit card payments, you will experience an exceptionally low conversion rate. Some business thinks they are the best payment solutions and try hard to convince their customers to believe the same. The truth is that many people are unwilling to share sensitive information, such as credit card numbers, online. So, you need to give them an option.

You can think about Paypal, which many customers claim suits them. You may also consider adding Amazon payment and a cryptocurrency alternative.

Whatever payment options you think will address all your payment needs best, you should ensure your site is flexible enough to accommodate your customers’ varied interests from all walks of life.


CRO comes in a variety of sizes and shapes, so, you need to take a strategic approach and properly optimize your website. We have seen the important CRO techniques that you need to double your conversion rates. But they are by no means the only strategies that can increase the rates. Use them along with any other that suits your unique needs,  and you will register a significant increase in the conversion rate after a short while.

Note: Ready to tweak your website to maximize the conversion rates? Sign up and try Howuku free for 14 days to get access to A/B testing and heatmap tracking software that’s built to help you optimize your site and boost conversion rates.

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