# Howuku Blog Archive

> A public archive of the original Howuku product blog. Articles cover conversion rate optimisation (CRO), A/B testing, growth marketing, web analytics, and UX. Howuku was a behaviour-analytics SaaS that shut down in 2024. The archive is maintained for historical reference and is operated in association with Mida (https://www.mida.so), a lightweight A/B testing platform.

## About this archive

- Articles are unedited historical copies published between 2020 and 2023.
- References to Howuku features describe the product as it existed at publish time (session recording, heatmaps, feedback widgets). Those features are no longer available.
- If you are looking for a live A/B testing tool, see https://www.mida.so
- Free CRO calculators and tools: https://www.mida.so/free-tool
- A/B testing glossary (134 terms): https://www.mida.so/ab-testing-terms

## Articles

- [Google Optimize Sunsetting 2023: Everything You Need to Know ](https://howuku.com/blog/google-optimize-sunsetting-2023-everything-you-need-to-know)
- [Google Optimize Alternative with Heatmaps: Howuku (2023 Review)](https://howuku.com/blog/google-optimize-alternative-with-heatmaps-howuku)
- [Google Optimize Alternatives: 4 Best A/B Testing Tools 2023](https://howuku.com/blog/google-optimize-alternatives-4-best-a-b-testing-tools)
- [Google Optimize Sunset](https://howuku.com/blog/google-optimize-sunset)
- [The Basics of Pay-Per-Click Advertising (PPC) for Small Business](https://howuku.com/blog/ppc-for-small-business)
- [What is AA Testing?](https://howuku.com/blog/what-is-aa-testing)
- [How Different A/B Testing Tools Affect Site Speed](https://howuku.com/blog/how-different-a-b-testing-tools-affect-site-speed)
- [VWO vs Convert vs AB Tasty vs PostHog vs GrowthBook: Affordable A/B Testing Platform](https://howuku.com/blog/vwo-vs-convert-vs-ab-tasty-vs-posthog-vs-growthbook)
- [Website Personalization Guide (2023): 6-Step Plan for Content Personalization Marketing](https://howuku.com/blog/website-personalization-guide)
- [How to Use Web Content Personalization to Increase Your Cold Email Conversion](https://howuku.com/blog/web-content-personalization-increase-your-cold-email-conversion)
- [What is Client-Side and Server-Side Web Experimentation? A Simple Explanation.](https://howuku.com/blog/what-is-client-side-and-server-side-web-experimentation-a-simple-explanation)
- [A/B Testing: Beginner's Guide 2023 (Steps, Examples, Tools)](https://howuku.com/blog/a-b-testing-beginners-guide)
- [9 Effective eCommerce A/B Testing Ideas For Your Business](https://howuku.com/blog/a-b-testing-for-ecommerce)
- [How to run AB Testing for low volume traffic site](https://howuku.com/blog/a-b-testing-for-low-volume-traffic-websites)
- [AI-Powered A/B Testing with OpenAI GPT-4](https://howuku.com/blog/ab-testing-openai-gpt-4)
- [A/B Testing as a beginner](https://howuku.com/blog/what-i-learn-from-a-b-testing-beginner)
- [What is Multi Arm Bandit A/B Testing?](https://howuku.com/blog/what-is-multi-arm-bandit)
- [What is Split Testing?](https://howuku.com/blog/what-is-split-testing)
- [3 Best Project Management Tools for Solopreneurs (2023): Features, Pricing, How-to-Choose](https://howuku.com/blog/best-project-management-tools-for-solopreneurs)
- [Churn Rate vs Retention Rate: What are the Differences](https://howuku.com/blog/churn-rate-vs-retention-rate)
- [User Journey Testing Guide (2023)](https://howuku.com/blog/user-journey-testing)
- [How to Track User Behavior On Your Website (For Free)](https://howuku.com/blog/how-to-track-user-behavior-on-your-website)
- [Fathom Analytics vs Plausible (2023): Which is the Better Google Analytics Alternative? ](https://howuku.com/blog/fathom-analytics-vs-plausible)
- [B2B SaaS Customer Retention Strategies Guide (2023): Practical Strategies, Template, Case Studies](https://howuku.com/blog/b2b-saas-customer-retention-strategies)
- [Customer Retention Strategies Guide (2023): How to Improve Retention Rates (with Template)](https://howuku.com/blog/customer-retention-strategies)
- [Mobile Conversion Optimization Guide (2023): Common Causes of Low Conversion Rate and How to Fix Them](https://howuku.com/blog/mobile-conversion-optimization)
- [Website Performance Optimization Guide (2023): How to Improve Website Speed and Key Factors to Prioritize](https://howuku.com/blog/website-performance-optimization)
- [Cross-Platform Testing Guide (2023): 6 Steps to Ensure Cross-Platform Compatibility](https://howuku.com/blog/cross-platform-testing)
- [Landing Page Optimization Guide (2023): Best Practices, Key Components, Example](https://howuku.com/blog/landing-page-optimization)
- [Growth Marketing vs Digital Marketing (2023): What’s The Difference?](https://howuku.com/blog/growth-marketing-vs-digital-marketing)
- [What the heck is Growth Marketing?](https://howuku.com/blog/growth-marketing-fad-buzzword-digital-marketing)
- [Why early startup see low conversions](https://howuku.com/blog/why-early-stage-companies-see-low-conversions)
- [GA4 is bad](https://howuku.com/blog/ga4-is-bad-what-are-the-alternatives)
- [Viral Loop: Turn Your Users into Acquisition Channel](https://howuku.com/blog/viral-loop-turn-users-into-acquisition-tool)
- [How to use UTM for marketing campaign](https://howuku.com/blog/what-is-utm-how-to-use-marketing)
- [Product Marketing and Growth Marketing: What's the difference?](https://howuku.com/blog/product-marketing-and-growth-marketing)
- [6 Reasons Why Email Marketing Makes Sense for Small Businesses](https://howuku.com/blog/why-email-marketing-works-for-small-businesses)
- [Customer Experience Metrics You Should Care About](https://howuku.com/blog/customer-experience-metrics-you-should-care-about)
- [How To Setup Google Analytics Heatmap In 2023 (Updated for GA4)](https://howuku.com/blog/how-to-setup-google-analytics-heatmap)
- [What is a Product Marketing Managers: Job Descriptions and Salaries](https://howuku.com/blog/what-is-a-product-marketing-managers-job-descriptions-and-salaries)
- [Beginners Guide to SaaS UX for Growth](https://howuku.com/blog/saas-ux-growth-for-beginner)
- [Low-Budget Growth Hacking Tools Your Product Team Will Love](https://howuku.com/blog/low-budget-growth-hacking-tools)
- [What is Growth Marketing?](https://howuku.com/blog/what-is-growth-marketing)
- [Early Startup Growth Tactics for Product Managers](https://howuku.com/blog/early-startup-growth-tactics-for-product-managers)
- [Unconventional Growth Hack Strategies for SaaS: A Guide for Product Teams](https://howuku.com/blog/unconventional-growth-hack-strategies-for-saas)
- [Single-Purpose Apps vs. All-in-One Software Solutions: How to Choose?](https://howuku.com/blog/single-purpose-apps-vs-all-in-one-software-solutions)
- [Introducing Howuku + HTTP Webhook Integration](https://howuku.com/blog/introducing-howuku-x-http-webhook-integration)
- [Introducing Howuku + Slack Integration](https://howuku.com/blog/introducing-howuku-slack-integration)
- [Introducing Cookieless Tracking](https://howuku.com/blog/introducing-cookieless-tracking)
- [Howuku named as a finalist in the TOP100 Echelon Asia Summit 2023](https://howuku.com/blog/howuku-named-as-a-finalist-in-the-top100-echelon-asia-summit-2023)
- [The Comprehensive Beginner's Guide to User Experience (UX) Principles and Best Practices](https://howuku.com/blog/beginners-guide-to-user-experience-ux-principles-and-best-practices)
- [8 of the Most Important CRO Quotes to Elevate Your Conversion Rates ](https://howuku.com/blog/8-of-the-most-important-cro-quotes-to-elevate-your-conversion-rates)
- [Dead Clicks Guide 2023: How to Find and Fix Them to Supercharge Conversions](https://howuku.com/blog/dead-clicks-guide-how-to-find-and-fix-them-to-supercharge-conversions)
- [A Step-by-Step Guide to Free Keyword Research with Google Search Console for Your Content Strategy](https://howuku.com/blog/guide-to-free-keyword-research-with-google-search-console-gsc)
- [5 Top White Label Software Tools for Agency](https://howuku.com/blog/5-top-white-label-software-tools-for-agency)
- [How to Use Regex for URL Filtering](https://howuku.com/blog/how-to-use-regex-for-url-filtering)
- [What is Product-led Growth? Why Are Startups Obsessed with It?](https://howuku.com/blog/what-is-product-led-growth-for-startup)
- [8 Best Google Analytics 4 Alternatives](https://howuku.com/blog/8-best-google-analytics-ga4-alternatives)
- [Beginner's Guide to Setting Up GA4 with Basic Reports: A Comprehensive Walkthrough](https://howuku.com/blog/beginners-guide-to-setup-ga4-with-basic-reports)
- [5 Best Landing Page Optimization Tools for 2023 (Free, Paid, Advanced, and More)](https://howuku.com/blog/5-best-landing-page-optimization-tools)
- [What is a good bounce rate for my website?](https://howuku.com/blog/what-is-a-good-bounce-rate-website)
- [10 User Journey Mapping Tool to Improve Your Website Experience](https://howuku.com/blog/user-journey-mapping-tool-for-website)
- [Guide to Analyzing User Journey in Google Analytics](https://howuku.com/blog/user-journey-google-analytics-guide)
- [Visual Web Optimization (Complete Guide): 8 Proven Techniques to Skyrocket Engagement and Conversions](https://howuku.com/blog/visual-web-optimization-8-proven-techniques-to-skyrocket-engagement-and-conversions)
- [WordPress vs. Substack vs. Ghost vs. Medium: Choosing the Right Platform to Grow Your Audience](https://howuku.com/blog/wordpress-vs-substack-vs-ghost-vs-medium)
- [How to Use Microsoft Clarity for Your Website: A Comprehensive Guide](https://howuku.com/blog/guide-to-bing-microsoft-clarity-for-website)
- [9 Best Feedback Widget Tools for Your Website](https://howuku.com/blog/best-feedback-widget-tools-for-website)
- [5 Best CRO Tools in 2023: Complete Buying Guide (Free and Paid)](https://howuku.com/blog/best-cro-tools-buying-guide)
- [Colorblind Friendly Heatmap For Website](https://howuku.com/blog/colorblind-friendly-heatmap-for-website)
- [Exploring Cheaper Alternatives to Hotjar Feedback Widget & Popup Survey](https://howuku.com/blog/alternatives-to-hotjar-feedback-widget-popup-survey)
- [Conversion Rate Optimization (2023): Practical Guide](https://howuku.com/blog/conversion-rate-optimization)
- [User Flow Optimization (2023): Comprehensive Guide](https://howuku.com/blog/user-flow-optimization)
- [Functional Testing vs Usability Testing: 4 Key Differences](https://howuku.com/blog/functional-testing-vs-usability-testing)
- [Unmoderated vs Moderated Usability Testing: Choosing the Right Approach for Your Project](https://howuku.com/blog/unmoderated-vs-moderated-usability-testing)
- [Unmoderated Usability Testing (2023): Step-By-Step Guide with Free Tool Provided](https://howuku.com/blog/unmoderated-usability-testing)
- [Customer Friction Points (2023): Comprehensive Guide for Frictionless Conversion Funnels](https://howuku.com/blog/customer-friction-points)
- [How to Conduct Conversion Testing: 11-Step Guide (2023)](https://howuku.com/blog/how-to-conduct-conversion-testing)
- [Form Abandonment Tracking Guide (2023): Techniques and Best Practices to Improve Submissions](https://howuku.com/blog/form-abandonment-tracking)
- [Conversion Testing (2023): The Comprehensive Guide ](https://howuku.com/blog/conversion-testing)
- [Cart to Detail Rate (2023): What is It on GA4, How to Measure, and Improve ](https://howuku.com/blog/cart-to-detail-rate)
- [Does Hotjar Slow Down Websites? (Yes, by Almost 1 Second)](https://howuku.com/blog/does-hotjar-slow-down-websites-yes-by-almost-1-second)
- [Hotjar is too expensive!](https://howuku.com/blog/hotjar-is-too-expensive)
- [Customer Journey Mapping: The Essential Guide (Templates + Examples)](https://howuku.com/blog/customer-journey-mapping-guide)
- [What is SaaS Product Management: An Overview of the Role 2023](https://howuku.com/blog/what-is-saas-product-management-an-overview-of-the-role-2023)
- [Bing is using Microsoft Clarity to spy on you without your consent](https://howuku.com/blog/bing-microsoft-clarity-recording-without-consent)
- [7 Creative And Engaging Ways To Generate Leads In Social Media](https://howuku.com/blog/7-creative-and-engaging-ways-to-generate-leads-in-social-media)
- [7 CRO Tips To Double Your Online Revenue](https://howuku.com/blog/7-tips-double-website-conversion-rates)
- [Why You Need A Feedback Widget On Your Site](https://howuku.com/blog/feedback-widget-benefits)
- [The Ultimate Guide To SEO For 2022 & Beyond](https://howuku.com/blog/guide-to-seo)
- [How To Make Your Call-To-Action More Engaging](https://howuku.com/blog/how-to-make-your-call-to-action-more-engaging-ef-bf-bc)
- [Howuku gets awarded for  “Star Beginner” by SoftwareSuggest](https://howuku.com/blog/howuku-gets-awarded-for-star-beginner-by-softwaresuggest)
- [Digital Marketing For Entrepreneurs 2022](https://howuku.com/blog/importance-of-digital-marketing-for-entrepreneurs)
- [10 Ways To Improve Website Customer Experience](https://howuku.com/blog/improve-website-customer-experience)
- [Introducing Poll in Howuku](https://howuku.com/blog/introducing-poll-in-howuku)
- [SEO vs CRO: Which One Should You Focus On?](https://howuku.com/blog/seo-vs-cro-which-one-to-focus-on)
- [How To Increase Your Site Conversions With Visitor Recordings](https://howuku.com/blog/understand-your-website-with-visitor-recordings)
- [What is a website heatmap in 2022?](https://howuku.com/blog/what-is-a-website-heatmap-explained)
- [What Is CRO: An Overview Of Conversion Rate Optimization](https://howuku.com/blog/what-is-conversion-rate-optimization)
- [Web Analytics: Everything You Need To Know](https://howuku.com/blog/what-is-two-main-types-of-web-analytics)
- [Why do you need Conversion Rate Optimization tools in your website](https://howuku.com/blog/why-do-you-need-conversion-rate-optimization-tools-in-your-website)
- [Why do you need website feedback?](https://howuku.com/blog/why-getting-website-feedback-is-crucial-in-the-digital-age)
- [5 Effective Types of Funnels to Boost Sales and Engagement (With Examples)](https://howuku.com/blog/5-effective-types-of-funnels-to-boost-sales-and-engagement-with-examples)
- [9 Tips To Improve Landing Page Conversion](https://howuku.com/blog/9-tips-improve-landing-page-conversion)
- [7 Best Heatmap Tools In 2022](https://howuku.com/blog/best-heatmap-tools)
- [Top 20 Digital Marketing Tools You Should Use!](https://howuku.com/blog/digital-marketing-tools)
- [Honest Take: Does heatmap tool slow down my website?](https://howuku.com/blog/does-heatmap-tool-slow-down-my-website)
- [eCommerce Optimizations You Should Do To Improve Your Check Out Rates](https://howuku.com/blog/ecommerce-optimizations-improve-checkout)
- [Free session giveaway for a lifetime](https://howuku.com/blog/free-session-giveaway-for-a-lifetime)
- [How To Build A Data-Driven Sales Funnel?](https://howuku.com/blog/how-to-build-a-data-driven-sales-funnel)
- [How to setup Google Analytics 4? A Complete Guide](https://howuku.com/blog/how-to-setup-google-analytics-4-a-complete-guide)
- [How to write the best call-to-action phrases?](https://howuku.com/blog/how-to-write-the-best-call-to-action-phrases)
- [We have launched website heatmap feature](https://howuku.com/blog/howuku-heatmap)
- [16 Open-Ended Survey Questions To Measure Website Customer Satisfaction](https://howuku.com/blog/open-ended-survey-questions-website-customer-satisfaction)
- [What Makes a Good SaaS UX Design? 7 Examples and Best Practices](https://howuku.com/blog/saas-user-experience-ux-design)
- [What is BFCM: How to Optimize Your Online Store (+ Checklist)](https://howuku.com/blog/what-is-bfcm-how-to-optimize-your-online-store-checklist)
- [Guide to CRO Marketing in 2022](https://howuku.com/blog/what-is-cro-marketing)


## See also

- [Mida — lightweight A/B testing platform](https://www.mida.so)
- [Mida A/B testing feature overview](https://www.mida.so/features/ab-testing)
- [Free CRO & A/B testing tools](https://www.mida.so/free-tool)
- [A/B testing glossary](https://www.mida.so/ab-testing-terms)
- [Ecommerce CRO checklist](https://www.mida.so/free-ecommerce-cro-checklist)
- [Sample size calculator](https://www.mida.so/ab-testing-sample-size-calculator)
- [Statistical significance calculator](https://www.mida.so/ab-testing-significance-calculator)
- [Google Optimize alternative](https://www.mida.so/google-optimize-alternative)
- [Mida blog](https://www.mida.so/blog)