The Hotjar Alternative Build For India Startup

Affordable, All-in-one, and powerful. Everything from Hotjar plus unlimited survey responses, unlimited projects, no daily recording limitations.

Trusted by over 3,000 organizations

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Track all your sessions

Why choose Howuku over Hotjar?

We found that most small businesses are fed up with the new Hotjar pricing plan and it is getting so expensive over time. So, here are 4 main reasons why you should consider using Howuku:
We record all sessions. We don't do daily recording limitation.
Unlimited responses for your survey widget. No extra charges.
More features such as A/B testing, Conversion Funnel, and Form Analytics.
More integrations with HTTP webhooks are available.
Dashboard mockup

It was the perfect alternative when Hotjar's cost became not justifiable.

Stefano B.
Founder, Redokun

Hotjar Alternative Features Comparison

6X More Sessions. Unlimited Responses & Websites.


No. of Sessions
(How many can you record in a month?)

100,000 / month

15,000 / month

Plan Pricing
(Pro plan vs Business plan)

Number of Projects & Websites
(Enough for your site, blog, and webapp)

Unlimited Sites

Single Site

Number of Team Members
(User account with login credential)

5 Users


Feedback Widget & Pop-up Survey
(Paying extra for responses)

Unlimited Responses

250 Resp ($48/month)

Heatmaps & Recordings
(Click, scroll, movement, segement)

On-site A/B Testing
(Visual web editor, no coding needed)

Split URL Testing
(Run test between 2 URL)

Web Content Personalization
(Geolocation, Source, URL)

Event Automation
(SMS, Telegram, Slack)

Event Tracking Reports
(Acquisition Channel and Journey)

Website Form Analytics
(Drop-off vs completion %)

Conversion Funnel
(Pages, Custom Events, Clicks)

White-label For Agency
(Custom domain, URL & stylesheets)

Ready to make a switch?

Start 14-day Free Trial
No credit card needed, 14-day free trial!

Don’t just take our word for it

Hear from some of our amazing customers who are getting more conversions.
"This is absolutely the best option on the market and it has everything you'd need to optimize your site."
Ahmed Qureshi
CEO, Brandoverflow
"Howuku provides many of the features with great experience and way better than its competition!"
Ersan Temizyurek
Co-founder, Learnia
"Thank you so much! Truly appreciate Howuku and love what you did with the technology!"
Asad Shah
Founder & CTO, Greenlync

Simple, transparent pricing

We believe behavior analytics should be accessible to all companies, no matter the size.

Basic plan

10K monthly tracked sessions
Access to all basic features
Basic reporting and analytics
Up to 3 individual users
Basic chat and email support
Start 14-day Free Trial

Premium plan

200k monthly tracked sessions
Custom domain & email
Enterprise single sign-on (SSO)
Up to 10 individual users
Personalised+priotity service
Start 14-day Free Trial

Hotjar Competitors

Hotjar vs LuckyOrange

Hotjar and LuckyOrange both offer heatmap and recordings. However, LuckyOrange is more suitable for smaller startups and has a much more affordable pricing plan.

LuckyOrange: Live Chat and Affordable
Hotjar: For the bigger organization
Howuku: Affordable and more features
Learn more

Hotjar vs VWO

VWO Insights is comparable to Hotjar as they both offer heatmaps and surveys and target enterprise customers.

VWO: If you need A/B Testing & Experimentation
Hotjar: For heatmap, recordings & feedback
Howuku: Best of the two - you get A/B Testing, Heatmap, and Surveys
Learn more

Hotjar vs Mouseflow

Mouseflow offers a much better value when compared to Hotjar with pretty similar features all around.

Mouseflow: Best for e-commerce store owners
Hotjar: For the bigger organization
Howuku: If you need all of the above
Learn more

People who made the switch choose us for a reason

E-commerce icon
E-commerce store are using Howuku not only for the Heatmap and Recordings. They also uses the Form Analytics and Conversion Funnel to understand buyers purchase patterns.
Agency Icon
Marketing Agency
Agencies are using Howuku to work with 100+ client projects. No additional charges.
Now, It would literally cost a bank if they were to work with Hotjar.
Enterprise icon
White Label
Software companies are using Howuku for full customization dev support and reselling Howuku services under their own domain and branding.

Frequently Asked Questions

Questions you need answers to.

Are the prices per site?

No, you can create as many website as you wished to. You only need to pay for one price to tracking all your landing pages, web applications, or e-commerce sites.

Is there a trial period?

Yes, you can try out any of our paid plans with a 14-day free trial period and no credit card is required.

How do I install Howuku on my website?

You will get your unique Howuku's tracking code snippet and spend only few minutes to insert it in your website. Alternatively, if you're already using Google Tag Manager on your website, you can just include Howuku script through GTM.

Can I cancel my subscription?

Yes, you can cancel your monthly subscriptions at any time, but there will be no refund over the prior subscriptions.

Can I block my own IP address?

Yes, you can block your own IP address from being tracked by Howuku script on your own website. You can find it under settings > Block IP > Block my IP.

Will Howuku slow down my website?

No. Howuku script will not slow down your website. Howuku script is loaded into your website asynchronously (it won't start until your website finish-up loading) and its file size is barely 5kb.

Do you support mobile app tracking?

At the moment Howuku tracks website only.

Can I use Howuku with Google Analytics?

Yes, Howuku can work with Google Analytics without any conflict.

Do you have an affiliate program?

Yes, every Howuku's user gets a unique referral link and can earn 20% commission of your referred user purchases.

What kind of support am I entitled to?

A dedicated customer support for troubleshooting any issues and a dedicated customer success manager to assist with business needs.