Start optimizing your website

Want to increase your website conversion rates? Howuku shows you how users actually experience your website, and how they behave during their customer journey.

Try Howuku for Free No credit card required. 14 days trial.

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Build better products

Howuku gives you detailed, real-time insight into how people interact with products. With data at your fingertips, you can iterate continuously, focus on the most impactful features, and innovate faster.

Maximize profit

Conversion rates are the most critical metrics of your business. Simply put, more conversion means more profit!

Reduce cost

Optimizing your website can effectively save you much money on Ads and Customer Acquisition Cost!

Increase value

Conversion Rate Optimization is an essential marketing activity because it makes every visitor exponentially more valuable.

On-site optimization

You can test experiments without needing any prior coding effort. All changes done in Howuku will automatically sync to your website.

A/B Testing or multivariate experiments
Website personalization based on geolocation or events
Track goal and conversion via on-site element

See what your visitors do

You can't optimize what you don't know! Learn how your visitors are using your website to optimize and help them see value in your service.

Eliminate any guesswork
Study and duplicate your winning sessions
Understand how user experiences your site

Follow every footsteps of your visitors via visitors journey.

Powerful yet easy to use tools

We designed our tools to be as easy as possible for our users, because we also hate it when softwares are too hard to use!

No coding effort
Visualized data insights
Auto event tracking

What Customers Say About Us

Marco Kramer - Owner at IMAGA

Great product and great team
Besides the attractive price, I love the fact I can now see the behavior (clicks and scroll on a heatmap) segmented by traffic. Now I can see if visitors coming from Google are behaving differently from ads or other traffic sources.

Ersan Temizyurek co-founder of Learnia

Real replacement to Hotjar
I am a long time user of Figpii, Capturly and Hotjar. Howuku provides many of the features of these apps with great User Experience. Gained my trust that it will be way better than Capturly and Figpii, and at least head to head compete against the market leader Hotjar.

Ahmed Qureshi - CEO of Brandoverflow

Better Alternative
I've been looking for a better alternative to HotJar and CrazyEgg for years now, this is absolutely the best option on the market and it has everything you'd need to optimize your pages in the best way possible.