Microsoft Clarity VS Hotjar

Microsoft Clarity and Hotjar are the two top contenders in the behavior analytics industry. You may be wondering what are the differences between the two and why you would even consider Hotjar while MS Clarity is free forever.

Keep reading to find out!

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Feature Breakdown

An honest comparison between Microsoft Clarity, Hotjar and Howuku

Heatmap Features
Microsoft Clarity

Dynamic Elements

Segmented Heatmap

Auto Refresh Snapshot

Movement Heatmap

Scrolled Attention Span

Click Heatmap

Scrolling Heatmap

Recording Features
Microsoft Clarity

Session Replay

Record ALL Visitors

Sharing Option

Download & Export

Custom Events

Feedback & Survey
Microsoft Clarity

Pop-up Survey

Net Promoter Score (NPS)

On-site Feedback Widget

Reply Feedback Directly From Dashboard

Other Features
Microsoft Clarity

Web Traffic Analytics

Form Analytics (Signup, check out etc.)

Conversion funnels

A/B Testing With Visual Editor

URL Split Testing

Web Personalization

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Starting at
Best for small SaaS startups
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  • 10K Monthly Sessions
    3 Month Data Storage
  • All Core Features
  • Unlimited Survey Responses


Starting at
Best for scaling companies
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  • 200K Monthly Sessions
    12 Month Data Storage
  • Unlimited Websites
  • Custom Domain + Whitelabel
  • Enterprise Single Sign-on

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Frequently Asked Questions

Questions you need answers to.

Are the prices per site?

No, you can create as many website as you wished to. You only need to pay for one price to tracking all your landing pages, web applications, or e-commerce sites.

Is there a trial period?

Yes, you can try out any of our paid plans with a 14-day free trial period and no credit card is required.

How do I install Howuku on my website?

You will get your unique Howuku's tracking code snippet and spend only few minutes to insert it in your website. Alternatively, if you're already using Google Tag Manager on your website, you can just include Howuku script through GTM.

Can I cancel my subscription?

Yes, you can cancel your monthly subscriptions at any time, but there will be no refund over the prior subscriptions.

Can I block my own IP address?

Yes, you can block your own IP address from being tracked by Howuku script on your own website. You can find it under settings > Block IP > Block my IP.

Will Howuku slow down my website?

No. Howuku script will not slow down your website. Howuku script is loaded into your website asynchronously (it won't start until your website finish-up loading) and its file size is barely 5kb.

Do you support mobile app tracking?

At the moment Howuku tracks website only.

Can I use Howuku with Google Analytics?

Yes, Howuku can work with Google Analytics without any conflict.

Do you have an affiliate program?

Yes, every Howuku's user gets a unique referral link and can earn 20% commission of your referred user purchases.

What kind of support am I entitled to?

A dedicated customer support for troubleshooting any issues and a dedicated customer success manager to assist with business needs.

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