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UTM

What are UTM?

UTM are simple code snippets that you can add to the end of a URL in order to track the
performance of your marketing campaigns. By doing this, you can see which campaigns are driving the most traffic to your website so that you can adjust your marketing strategy accordingly.

Why is it important?

UTM are important because they give you insights into which of your marketing campaigns are performing well and which ones need improvement. This information is valuable because it allows you to allocate your marketing budget more effectively.

In addition, UTM can help you troubleshoot problems with your campaigns. For example, if you notice that a particular campaign is not performing as well as expected, you can check the UTM to see if there are any errors. This can save you a lot of time and money in the long run.

Finally, UTM are a valuable tool for marketing collaboration. If you are working with a team of people on a marketing campaign, UTM can help you keep track of who is responsible for what. This way, everyone can stay on the same page and work together more effectively.

How do I use UTM?

There are a few different ways to use UTM. The most common method is to add them to the end of a URL, but you can also use them in conjunction with Google Analytics.
To add UTM to a URL, you will need to edit the HTML code. If you are not comfortable doing this, you can use a URL shortener such as Bitly or Google URL Shortener.

Once you have added the UTM to your URLs, you can start tracking your campaigns. To do this, you will need to create a Google Analytics account and add your UTM-tagged URLs.

Conclusion

UTM are simple code snippets that you can add to the end of a URL in order to track the performance of your marketing campaigns.

By doing this, you can see which campaigns are driving the most traffic to your website so that you can adjust your marketing strategy accordingly.

UTM are important because they give you insights into which of your marketing campaigns are performing well and which ones need improvement.

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