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Digital Marketing
Min read

How to Track User Behavior On Your Website (For Free)

Yoong Shien
July 30, 2023
5-star rating
Reviews on Capterra
How to Track User Behavior On Your Website (For Free)

Understanding user behavior on your website is more than just a technical exercise; it's a window into the minds and preferences of your visitors. By analyzing how users interact with your site, you can uncover valuable insights that drive better decision-making and enhance the overall user experience.

What is User Behavior

User Behavior is a broad term that encompasses various aspects of how users interact with a website. It includes:

  • User Engagement: How actively users are interacting with your site, such as clicking on links, filling out forms, or making purchases.
  • Bounce Rate: The percentage of visitors who navigate away from the site after viewing only one page.
  • Conversion Rate: The percentage of visitors who take a desired action, such as signing up for a newsletter or making a purchase.

Understanding these metrics is crucial for website owners and businesses as it provides insights into what's working and what's not. By analyzing user behavior, you can identify areas for improvement, create more engaging content, and ultimately increase conversion rates.

Tools for Tracking User Behavior

In the digital age, understanding user behavior is made easier with a plethora of tools designed to track and analyze how visitors interact with your website. These tools provide actionable insights that can be used to enhance user experience, increase conversion rates, and drive business growth. Let's explore some of the most popular tools for tracking user behavior, including their features, pricing, and usability.

Google Analytics

A widely-used tool, Google Analytics offers comprehensive insights into user behavior, including page views, bounce rates, and conversion paths.

  • Features: Real-time tracking, audience segmentation, custom reporting.
  • Pricing: Free with premium options available.
  • Usability: Suitable for beginners to advanced users.


Hotjar provides visual insights through heatmaps, session recordings, and surveys, allowing for a more intuitive understanding of user behavior.

  • Features: Heatmaps, session replays, feedback polls.
  • Pricing: Various plans available to suit different needs.
  • Usability: User-friendly interface suitable for marketers and designers.


As a leading platform in user behavior tracking, Howuku offers unique features tailored to provide in-depth insights and actionable recommendations.

  • Features: Conversion funnel analysis, user feedback, A/B testing.
  • Pricing: Flexible pricing plans for businesses of all sizes.
  • Usability: Intuitive design with robust support and resources.

How to Set Up User Behavior Tracking

Understanding user behavior is essential for any website owner or marketer. Howuku offers an intuitive platform that allows you to track and analyze user interactions on your site.

Step 1: Sign Up to Howuku for Free

  • Visit the Howuku website.
  • Click on the "Sign Up for Free" button and follow the registration process.
  • No credit card is required for the free plan, allowing you to explore Howuku's features without any commitment.

Step 2: Follow the Setup Instructions to Install the Tracking Code

  • Once logged in, navigate to the setup instructions within your Howuku dashboard.

Step 3: Monitor and Analyze the User Behavior

  • Utilize session recordings to watch real user interactions, providing insights into user experience and potential areas for improvement.
  • Explore Howuku's heatmaps to understand where users are clicking, moving, and scrolling.

Analyzing and Interpreting User Behavior Data

Once you've set up user behavior tracking on your website, the next crucial step is to analyze and interpret the collected data. Understanding what the data means and how to use it effectively can transform your website's performance and user experience. Here's a guide to key metrics and how to leverage them for improvement.

Understanding Key Metrics:

  • Page Views: This metric shows the number of times a particular page has been viewed, helping you identify popular content and areas for optimization.
  • Bounce Rate: Bounce rate indicates the percentage of visitors who leave your site after viewing only one page. A high bounce rate may signal issues with content relevance or user experience.
  • Conversion Rate: Conversion rate measures the percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter. It's a key indicator of how effectively your site is meeting its goals.

How to Use Data to Improve User Experience:

  • Identify Problem Areas: Use metrics like bounce rate and session recordings to pinpoint areas where users may be struggling or losing interest.
  • Optimize Conversion Paths: Analyze conversion funnels to identify where users drop off and make necessary adjustments to streamline the user journey.
  • Personalize Content: Utilize user behavior insights to tailor content and offers to individual preferences, enhancing engagement.
  • A/B Testing: Experiment with different layouts, content, and calls to action to determine what resonates best with your audience.


How do you measure user behavior?

User behavior is measured by tracking interactions like clicks, scrolls, and form submissions on a website. Tools like Google Analytics and Howuku provide insights through heatmaps, session recordings, and other metrics.

Can Google Analytics track user activity?

Yes, Google Analytics can track user activity, including page views, bounce rates, and conversions. It provides detailed insights into how users interact with a website, helping in optimization and decision-making.

Why track user activity on a website?

Tracking user activity on a website helps in understanding user preferences, improving user experience, identifying problem areas, and optimizing conversion paths. It's essential for enhancing engagement and achieving business goals.

Which tool is used for tracking user behavior?

Several tools are used for tracking user behavior, including Google Analytics, Hotjar, and Howuku. These tools offer various features like heatmaps, session recordings, and conversion funnel analysis to understand and analyze user interactions.

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