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Min read

Guide to CRO Marketing in 2022

Donald Ng
September 5, 2022
5-star rating
Reviews on Capterra
Guide to CRO Marketing in 2022

CRO marketing, or Conversion Rate Optimization marketing, is a data-driven approach to marketing that focuses on improving the conversion rate of your website or landing pages.

By increasing the percentage of visitors who take the desired action on your site, CRO marketing can help you achieve your business goals and grow your online revenue.

CRO Marketing

There are many different techniques that can be used to improve conversion rates, and the best approach will vary depending on your specific situation.

However, some common methods include A/B testing, optimizing website design and user experience, and segmenting your audience.

When done correctly, CRO marketing can be an extremely effective way to boost conversions and grow your business.

In this article, we will give you a step-by-step guide on how you can use CRO marketing to take your online business to the next level.

Why CRO Marketing is Important

It's no secret that the modern marketing landscape is constantly changing and evolving. With new technologies and platforms emerging all the time, it can be difficult to keep up.

For example, Google is constantly changing how marketers should pursue SEO. Nowadays, you will need to focus on user experience more to make it easier for your audience to find values on your web pages.

This also results in CRO Marketing being more prominent than ever and making it a requirement for all marketers that wanted to rank higher in SEO.

Traditionally, CRO marketing is all about improving the performance of your marketing campaigns and maximizing conversions. Now, it also impacts your SEO ranking.

It is highly beneficial to every business because it can have a big impact on your bottom line. Even a small improvement in your conversion rate can lead to a significant increase in sales and revenue.

CRO marketing can also help you improve your brand's reputation by delivering high-converting campaigns, you'll be able to build trust and credibility with your target audience.

How to Improve Conversion Rates

Let's say you have an e-commerce store and you want to increase the percentage of visitors who add items to their cart and complete checkout.

You could start by A/B testing different versions of your product pages to see which one converts better.

Then, you could personalize the shopping experience for each customer based on their previous interactions with your site.

And finally, you could make sure that your checkout process is optimized for mobile users since more and more people are shopping on their phones these days.

These are just some examples of how CRO marketing can be used - there are endless possibilities when it comes to increasing conversion rates.

Typically, here are some of the effective ways to help you create a better CRO marketing strategy:

1. Creating a strong offer

The first step to an effective CRO marketing strategy is creating a strong offer.

This means offering something that is truly valuable to your target market and that they can’t find anywhere else. It should be something that solves a problem or meets a need that your target market has.

For example, if you’re selling a new type of toothbrush that is proven to remove more plaque than any other toothbrush on the market, that’s a strong offer.

2. Creating compelling copy

Once you have a strong offer, you need to create compelling copy to go along with it.

This copy should be clear, concise, and persuasive. It should explain what the product is, how it works, and why it’s the best option for the customer.

The goal is to convince the reader that they need this product in their life and that it will make their life better in some way.

3. Creating a clear and concise call to action

Your offer and copy are worthless if you don’t include a clear and concise call to action.

The call to action should be easy to spot and easy to understand and it should tell the reader exactly what they need to do in order to take advantage of your offer.

We have written a very detailed guide on how to write a high-converting call-to-action copy with a step-by-step guide on how you can apply Howuku to writing a good CTA.

4. Offering a free trial or sample

A great way to increase conversions is by offering a free trial or sample of your product or service.

This allows potential customers to get a hold of the actual product or service and therefore makes them more likely to convert if they can see the Value.

5. Creating a sense of urgency

An effective way to get more conversions is by creating urgency around your offer.

Have you ever felt the urge to buy something just because it has a clock ticking and you feel like you are gonna miss it if you don't buy it now?

That is the power of FOMO (fear of missing out) to urge and encourage your potential customers to take action now rather than wait until later.

How you can achieve that is by setting an expiration date on your offer, having a countdown timer on a specific offer, or highlighting limited quantities of your popular items.

You want to keep the momentum of the buyer intention NOW rather than later.

6. Simplifying the purchase process

Don't make potential customers jump through hoops in order to purchase from you.

Make sure your purchase process is as streamlined as possible so customers can buy from you with ease by applying the 3-click rule which is a popularly known usability standard in the world of UX.

It means that doing a task on any platform should not take more than three clicks and If anything is more than 3 clicks to complete the purchase process, it is too hard for your potential customers.

The goal is to minimize friction at every stage of the purchase process so people can easily buy from you without any hassle.

7. Building trust and credibility

If potential customers don't trust you, they're not going to buy anything from your business.

80% of your sales are made before your salesperson talks to your prospect. Think about that.

Most people buy because they trusted your brand.

That's why it's important to build trust and credibility with both your website visitors as well as search engines like Google so people feel confident doing business with you.

There are several ways to build trust including adding testimonials, having a clear refund policy, featuring customer reviews, being transparent about pricing, etc.

All these factors help boost confidence in potential buyers which leads to higher conversion rates.

CRO Marketing vs SEO Marketing

You may be wondering what is the difference between CRO marketing and SEO marketing.

When it comes to digital marketing, there are many different strategies and channels that businesses can use to reach their target audience.

Two of the most popular and effective methods are CRO (conversion rate optimization) marketing and SEO (search engine optimization) marketing.

Both CRO and SEO are designed to increase traffic to a website and improve online visibility, but they differ in how they go about it.

SEO is focused on optimizing a website for search engine algorithms so that it appears higher in search results, while CRO is focused on optimizing the website itself to encourage visitors to take the desired action, such as making a purchase or signing up for a newsletter.

There are many factors that go into both CRO and SEO, such as keyword research, site structure, and content quality.

However, one of the main differences between the two is that CRO requires ongoing testing and experimentation to find what works best for your audience, while SEO is more of a long-term strategy.


CRO marketing is an important process that can help you improve the effectiveness of your marketing and increase sales and revenue.

Let us know if you would like to learn more about CRO marketing.

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