Above the Fold: Above the fold refers to the portion of a web page that is visible without having to scroll down on a user's screen. This term comes from the world of print newspapers, where the most important stories and headlines are placed "above the fold" of a physical newspaper to capture the reader's attention. In digital marketing, the content above the fold is crucial because it's the first thing visitors see when they land on your page, and it plays a significant role in creating a strong first impression and engaging users. Placing key elements, such as headlines, calls-to-action (CTAs), and key images above the fold, can improve web page effectiveness and conversion rates.

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