Bounce Rate: The bounce rate is the percentage of visitors who leave your website after viewing only one page, without engaging or interacting with any other pages or elements on the site. It helps you understand how effectively a webpage captures the interest of your audience. A high bounce rate indicates that the page may be irrelevant or unappealing to visitors, while a low bounce rate signifies that users are finding value and continuing to explore your website. As a mathematical equation, it's the total number of single-page visits divided by the total number of visits.