Call to Action (CTA): A call to action, or CTA, is a prompt on a website, in an email, or within other marketing materials that encourages the user to take a specific action. Examples of CTAs include buttons or text with phrases like "Sign Up," "Learn More," or "Buy Now." The primary purpose of a CTA is to drive conversions and move potential customers through the [sales funnel](https://en.wikipedia.org/wiki/Sales_funnel) towards completing a goal or interaction with your brand.
