Conversion Optimization: Conversion optimization, also known as Conversion Rate Optimization (CRO), is the process of improving your website or marketing elements to increase the percentage of visitors that achieve the desired action or goal, such as making a purchase or signing up for a newsletter. It involves testing, analyzing, and refining various aspects of your website or campaign, such as website design, user experience, and CTA buttons, to maximize the likelihood of converting visitors into customers or leads.
