Conversion Rate: The conversion rate is the percentage of website visitors who complete a specific action or goal, such as making a purchase, signing up for a newsletter, or filling out a contact form. It is a key metric in measuring the effectiveness of marketing campaigns and website design. To calculate the conversion rate, you divide the total number of conversions by the total number of visitors, then multiply by 100 to get the percentage. For example, if your website receives 1,000 visitors and has 50 conversions, your conversion rate would be 5%. Improving your conversion rate helps increase the overall success of your marketing efforts and boosts ROI.