Data Layer: A data layer is a structured format for organizing and storing data in a way that can be easily accessed and used by various web technologies, such as analytics tools and tag management systems. It serves as a central repository on your website that collects and stores user behavior, event, and transactional data. This collected data can then be used for tracking, personalized content delivery, advertising, and more. A well-implemented data layer simplifies tracking and data collection, making it easier to create data-driven marketing strategies.

Supercharge your marketing for free