E-commerce Conversion Rate

E-commerce Conversion Rate: The e-commerce conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase, on an online store. In simple terms, it's the number of successful transactions divided by the total number of visitors. This metric helps businesses measure the effectiveness of their marketing efforts, user experience, and product offerings. A higher conversion rate indicates that a larger proportion of visitors are turning into customers, requiring continuous optimization to improve online sales.

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