Engagement Metrics: Engagement metrics are a set of measurements that help marketers understand how users are interacting with a website, app, or other digital content. These metrics provide insights into how effectively a marketing campaign is grabbing users' attention, keeping them interested, and encouraging them to take action. Key engagement metrics include clickthrough rate (CTR), time spent on a page, bounce rate, number of shares, likes, comments, and conversions. Analyzing engagement metrics helps businesses refine their digital strategies and improve overall user experience.
