Funnels: A funnel, in marketing, refers to the journey a potential customer goes through from becoming aware of your product or service to ultimately making a purchase or completing a desired action. Funnels are designed to identify and improve the various stages of the process, including awareness, consideration, and decision making. By understanding and analyzing each stage, marketers can optimize their campaigns to guide potential customers smoothly through the funnel, leading to an increase in overall conversions.

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