Geo-targeting: Geo-targeting is a marketing strategy that allows businesses to deliver personalized content, advertisements, or promotions to users based on their geographic location. This can be achieved through various techniques and tools, such as IP addresses, GPS data, or users' specified location preferences. By targeting specific geographical areas, marketers can tailor their messages, offers, and products to cater to the unique needs or preferences of users in that particular region, ultimately increasing the relevance and effectiveness of their marketing efforts.
