Google Analytics: Google Analytics is a free web analytics service provided by Google that allows website owners and marketers to track and analyze their website's traffic, user behavior, and performance. This powerful tool helps businesses understand how users find and interact with their website, allowing them to make data-driven decisions and improve their online presence. Key features include tracking website visitor numbers, page views, bounce rates, conversion rates, and more. Google Analytics can also be integrated with other Google services, such as Google Ads and Google Search Console, for a comprehensive digital marketing analysis.
