Heatmaps: A heatmap is a visual representation of visitors' interactions, engagement, and user behavior on a web page. It uses color-coded data points, ranging from cool colors (like blue) to indicate low engagement and warm colors (like red) to indicate high engagement. Heatmaps help marketers and website owners to identify popular areas, understand user navigation patterns, and optimize web page design and content for better user experience and conversion rates. Some common types of heatmaps include scroll maps, click maps, and hover maps.

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