Image Optimization: Image optimization refers to the process of reducing the file size of images without sacrificing their visual quality, making them load faster on web pages. This helps improve website loading speed, user experience, and search engine rankings. Techniques involved in image optimization may include compression, resizing, or choosing the appropriate file format like JPEG, PNG, or WebP. Proper image optimization also involves adding descriptive file names and alt text to help search engines understand the content of the image, which can improve SEO.