Landing Page: A landing page is a standalone web page specifically designed for a marketing or advertising campaign. It's where a visitor "lands" after clicking a link in an email, advertisement, or search engine result. Unlike regular website pages, a landing page has a single focus, known as a call to action (CTA), which aims to encourage visitors to take a specific action, such as signing up for a newsletter, downloading an ebook, or making a purchase. The effectiveness of a landing page is often measured by its [conversion rate](https://howuku.com/conversion-rate-optimization), the percentage of visitors who complete the desired action.
