Link Building: Link building is a search engine optimization (SEO) strategy that involves acquiring high-quality, relevant, and authoritative inbound links (also called backlinks) from other websites to your own website. The goal of link building is to improve your website's visibility in search engine results, increase organic traffic, and boost overall authority in your industry or niche. This can be achieved through various methods, such as guest blogging, content creation, and social media promotion. Effective link building helps in building your site's credibility and improving its overall ranking on search engines like Google.