Page Weight: Page weight refers to the overall size of a web page, measured in kilobytes (KB) or megabytes (MB). It includes all the elements that make up the page, such as images, text, videos, scripts, and stylesheets. A lighter or smaller page weight allows for faster load times, which can lead to improved user experience and better search engine rankings. On the other hand, a heavier or larger page weight can result in slower load times, potentially causing users to leave the site and negatively impacting your conversion rate.

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