Quantitative Research

Quantitative Research: Quantitative research is a systematic and structured research method used to collect and analyze numerical data. This approach is used to measure and quantify variables, test hypotheses, and draw conclusions by using statistical analysis. It usually involves large sample sizes and can provide valuable insights into patterns, trends, and correlations in the data. Quantitative research is commonly used in fields like marketing, social sciences, and economics to make informed decisions and develop strategies.

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