Search Engine Optimization (SEO): SEO is the process of improving a website's visibility and ranking on search engine results pages (SERPs) by optimizing its content, structure, and technical elements. The goal is to increase organic, or non-paid, traffic to the website by making it more accessible and relevant to search engine users. This is achieved through keyword research, on-page optimization, link building, and technical SEO. Good SEO practices not only help your website rank higher on search engines like Google and Bing but also enhance user experience and website usability.
