SERP (Search Engine Results Page): The SERP, or Search Engine Results Page, is the page that displays the list of websites or web pages generated by a search engine in response to a user's search query. This page includes both organic search results, which are ranked based on their relevance to the query, and paid search results, such as advertisements. The main goal of SEO (Search Engine Optimization) is to increase a website's visibility and ranking on the SERP, thereby driving more traffic and potential customers to the site.
