Split Testing: Split testing, also known as A/B testing or A/B/n testing, is a marketing technique used to compare two or more different versions of a web page, email, or advertisement to determine which version performs better. Split testing involves showing the different versions to a similar audience and then measuring their engagement, conversions, or other desired outcomes to determine the most effective version. This helps businesses optimize their marketing material, improve user experience, and ultimately increase conversion rates.
