Time on Site: Time on site is a web analytics metric that measures the amount of time a visitor spends on your website during a single session. This metric helps you understand user engagement and the effectiveness of your website content. A longer time on site typically indicates that visitors find your content valuable or relevant, while a shorter time on site may suggest a need to improve your user experience or content quality. Time on site can be used alongside other metrics, such as [bounce rate](https://blog.hubspot.com/marketing/reduce-bounce-rate) and [conversion](https://howuku.com/website-personalization) rates, to help optimize your website and marketing strategies.

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