Unique Selling Proposition (USP): The Unique Selling Proposition, or USP, is a marketing concept that refers to the distinctive value proposition offered by a product, service, or company that sets it apart from its competitors. It's what makes your business stand out and grabs the attention of potential customers. A well-defined USP can be a powerful tool in your marketing strategy, helping to communicate your brand's unique benefits and giving customers a reason to choose your product or service over others.
