User Testing: User testing is a process where potential or existing users of a product or service interact with it to evaluate its usability, functionality, and overall user experience. This research method allows businesses to identify any issues or areas for improvement in their product, ensuring that it meets the needs and expectations of customers. User testing is often conducted with prototypes, wireframes, or finished products, and can be carried out through methods such as A/B testing, in-person sessions, online surveys, or remote testing tools.

Supercharge your marketing for free