Visitor Segmentation

Visitor Segmentation: Visitor segmentation is the process of dividing your website visitors into different groups based on their characteristics, preferences, or behaviors. This helps businesses tailor their marketing and advertising efforts to target each group more effectively, resulting in higher conversion rates, improved user experience, and increased customer satisfaction. Common visitor segmentation criteria include demographics (age, gender, location), behavioral patterns (clicks, pages visited, time spent), and cookie data-tracking for personalized experiences.

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