Visual Hierarchy: Visual hierarchy refers to the arrangement and presentation of design elements in a way that emphasizes their order of importance. It guides the viewer's eye through the content, prioritizing key elements, and making it easier for users to understand and digest the information. This is achieved by using different font sizes, colors, contrasts, and spacing in a strategic manner. A well-implemented visual hierarchy improves the user experience and increases the effectiveness of communication on a website or other marketing materials.