XML (Extensible Markup Language): XML is a language used to encode and store data in a format that is both human-readable and machine-readable. It allows for the creation of custom tags to define the structure and organization of data, making it easier to share, store, and interpret data between different systems and programs. XML is commonly used in data exchange and web services, playing a crucial role in various aspects of digital marketing, such as tracking user behavior, storing configuration settings, and facilitating data transfer between systems.

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