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All-in-one Experience Optimization Platform For Product & Marketing Teams

A full-package suite that is intuitive and easy to use so you can make informed UX improvements, in turn, help you increase your business revenue and create lasting relationships with customers for life.

Understand your users' behavior better
Optimize web conversion rates & revenue
Automate customer engagement

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Join Over 2,000 Companies from Small Business to Enterprise

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Howuku simple product analytics dashboard.

Increase sales and conversion rates

Howuku gives you detailed, real-time insight into how people interact with products. With data at your fingertips, you can iterate continuously, focus on the most impactful features, and innovate faster.

Automated customer engagement

Automatically engage your customer to keep them touch with your service on event based engagement

Optimize conversion rates

Optimizing your website can effectively save you much money on your ads spending and customer acquisition cost

Setup in less than 5 minutes

Simple integration process to access a full-package suite of CRO tools to help your business succeed


We've got everything you need to help you achieve customer success

Session Recording

See what visitors do on your website or how they interact with the navigation, article, click, etc.

Dynamic Heatmaps

Determine the areas that get the most attention based on clicks, traffic source, or scrolling activity.

A/B Split Testing

Perform split tests to making smart improvements to your content that are proven to garner more engagement.

Web Personalization

Personalize your website content to show relevant information to your targeted audience.

Feedback Widget

Video feedback and annotation drawing to help you collect the most descriptive feedback from your users.

Pop-up Survey

On-site survey form to help you ask a sequence of questions to collect user inputs.

Event Automation

Automate user engagement with Telegram, Email, or SMS when specific events occurred.

Traffic Analysis

Easy to use traffic analysis that breaks down visitors' insight into source, country, bounce rate, etc.

Conversion Funnel

Funnels help you identify what might be going wrong in users’ sessions and drill down into visitor's detail.

A/B Testing Visual Editor.

Optimization under
5 minutes

You can test experiments without needing any prior coding effort.

All changes done in Howuku will sync to your website in real-time.

  • A/B Testing or multivariate experiments
  • Website personalization based on geolocation or events
  • Track goal and conversion via on-site element

See what your visitors do

You can't optimize what you don't know!

Learn how your visitors are using your website to optimize and help them see value in your service.

  • Eliminate any guesswork
  • Study and duplicate your winning sessions
  • Understand how user experiences your site
Follow every footsteps of your visitors via visitors journey.

Powerful yet easy to use tools

We designed our tools to be as easy as possible for our users, because we also hate it when softwares are too hard to use!

  • No coding effort
  • Visualized data insights
  • Auto event tracking

What Customers Say About Us logo five star
Marco Kramer - Owner at IMAGA

Great product and great team
Besides the attractive price, I love the fact I can now see the behavior (clicks and scroll on a heatmap) segmented by traffic. Now I can see if visitors coming from Google are behaving differently from ads or other traffic sources. logo five star
Ersan Temizyurek co-founder of Learnia

Real replacement to Hotjar
I am a long time user of Figpii, Capturly and Hotjar. Howuku provides many of the features of these apps with great User Experience. Gained my trust that it will be way better than Capturly and Figpii, and at least head to head compete against the market leader Hotjar.

Ahmed Qureshi five star
Ahmed Qureshi - CEO of Brandoverflow

Better Alternative
I've been looking for a better alternative to HotJar and CrazyEgg for years now, this is absolutely the best option on the market and it has everything you'd need to optimize your pages in the best way possible.

Well integrated with 2,000 other marketing tool

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