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8 Best Google Analytics 4 Alternatives

Donald Ng
April 4, 2023
5-star rating
Reviews on Capterra
8 Best Google Analytics 4 Alternatives

Google Analytics 4 (GA4) is a widely used web analytics tool for tracking website traffic, user behavior, and conversions. However, it's not always the perfect solution for every business. Many users find GA4 to be complicated and time-consuming to set up, which can lead to frustration and a less-than-optimal experience.

If you're looking for an alternative to GA4 that offers a more user-friendly setup process, you've come to the right place. In this article, we'll explore 8 of the best Google Analytics 4 alternatives that offer unique features, better user experience, and customizable options. We'll break down each platform's offerings and discuss why they might be a better fit for your business, particularly if you're seeking an easier setup process and more straightforward analytics tools.

1. Fathom

As a privacy-focused analytics tool, Fathom offers GDPR compliance by routing traffic from EU countries through EU-based servers. Fathom protects visitor privacy by creating unique signatures for each visitor via hashing, eliminating the need for a cookie consent banner. Fathom's analytics dashboard provides essential information such as visitor counts, pageviews, average time on site, bounce rate, and event completions.

Pricing for Fathom starts at $14/month for 100,000 pageviews after a 7-day free trial.

2. Howuku

As an all-in-one website analytics and optimization platform, Howuku offers a comprehensive suite of UX and optimization features such as heatmap, session recording, onsite survey, analytics, AB testing, website content personalization, conversion funnel, and website feedback widget. These tools help growth marketers understand user experience and perform conversion optimization effectively.

With Howuku, you can gather valuable insights into how users interact with your website, helping you make informed decisions and optimizations for improved user experience and increased conversions. Moreover, Howuku offers competitive pricing, making it an excellent choice for businesses of all sizes.

Pricing for Howuku starts at $24/month for 10,000 sessions and $72/month for 100,000 sessions, with a 14-day free trial available.

3. GoSquared Analytics

GoSquared Analytics is a privacy-focused web analytics tool with many functionalities similar to Google Analytics. The customizable dashboard allows for easy access to essential data, and users can track events and set up campaigns. GoSquared offers a 7-day free trial, with pricing at $9/month for 100,000 pageviews afterward.

4. Plausible Analytics

Plausible is an open-source, lightweight web analytics tool designed for privacy and GDPR compliance. With a user-friendly dashboard, Plausible provides essential stats like unique visits, pageviews, bounce rate, and visit duration. The tool also includes goal and event tracking features.

Pricing for Plausible starts at $9/month for 10,000 pageviews and $19/month for 100,000 pageviews, with a 30-day free trial available.

5. Matomo

With over 1 million websites using Matomo, this Google Analytics alternative has proven to be a popular choice among marketers. Matomo offers a variety of features, including goal tracking, funnels, custom reports, heatmaps, and A/B testing. Additionally, Matomo is GDPR-friendly and can be configured to protect visitor privacy.

Matomo offers both self-hosted and cloud-based options, with pricing starting at $23/month for 50,000 hits on their cloud servers.

6. Simple Analytics

Simple Analytics is a basic web analytics tool that collects essential information about your website's performance. With a focus on privacy, Simple Analytics does not use cookies and bypasses adblockers. Reports can be emailed to you or your clients on a weekly or monthly basis.

Pricing for Simple Analytics starts at $19/month for 100,000 pageviews after a 14-day free trial.

7. Heap Analytics

Heap Analytics is a powerful behavioral analytics tool that automatically captures all user interactions on your website, including clicks, form submissions, and page views. With Heap's retroactive analytics, you can analyze data without having to set up tracking events beforehand. Heap also offers a wide range of integrations, making it easy to connect with your other marketing tools.

Heap provides a free plan for up to 1,000 sessions per month, with paid plans starting at $199/month for 10,000 sessions.

8. Statcounter

Statcounter is a user-friendly web analytics tool that provides real-time data on your website traffic. With features like visitor paths, pageviews, bounce rate, exit links, and more, Statcounter helps you understand how visitors interact with your website. Additionally, Statcounter offers a keyword analysis feature that helps you optimize your website for search engines.

Statcounter offers a free plan with limited features for up to 500,000 pageviews per month. Paid plans start at $7/month for 100,000 pageviews with additional features such as email reports and advanced configuration options.


Finding the right analytics tool for your business depends on your unique needs and priorities. The 8 Google Analytics 4 alternatives we've discussed in this article offer various features, pricing options, and levels of privacy compliance to suit different business requirements. Whether you prioritize privacy, user experience, or customization, there's an analytics platform on this list that can help you better understand your website's performance and optimize your online presence.

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