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Beginner's Guide to Setting Up GA4 with Basic Reports: A Comprehensive Walkthrough

Donald Ng
April 4, 2023
5-star rating
Reviews on Capterra
Beginner's Guide to Setting Up GA4 with Basic Reports: A Comprehensive Walkthrough

Are you ready to dive into Google Analytics 4 (GA4) and explore its numerous features? GA4 offers a range of standard reports and essential data for your business, and setting it up sooner rather than later will benefit you in the long run. 

In this article, we will provide a comprehensive walkthrough on how to set up GA4, create basic reports, and make the most of the available features. Additionally, we'll showcase Howuku, an all-in-one website analytics and optimization platform that can help you understand user experience and enhance conversion optimization.

Introduction to Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is a significant update to the popular web analytics tool, introducing a host of new features, interface changes, and reporting options. GA4 differs from Universal Analytics in many ways, including its approach to tracking users, data collection, and reporting capabilities.

Setting Up GA4

Setting up GA4 involves creating a new property in your Google Analytics account and configuring the settings to collect data from your website or app. Here's a step-by-step guide to setting up GA4:

  1. Sign in to your Google Analytics account.
  2. Click on "Admin" in the bottom-left corner.
  3. In the "Account" column, select the account you want to create the GA4 property for.
  4. In the "Property" column, click on "GA4 Setup Assistant."
  5. Fill in the required information.
  6. Click "Next" and follow the prompts to complete the setup.

Understanding GA4 Standard Reports

GA4 offers several standard reports that provide valuable insights into user acquisition, engagement, conversion, monetization, retention, and demographic data. Let's dive into each report category and explore how they can help you analyze your website's performance.

3.1 Acquisition Reports

Acquisition reports provide insights into how users find and interact with your website or app. These reports include:

  • Acquisition Overview: Offers a summary of user acquisition data, such as traffic sources, channels, and locations.
  • User Acquisition: Provides detailed information on traffic sources, such as organic search, direct, organic social, and referral traffic.
  • Traffic Acquisition: Shows data on sessions generated by new and returning users, with various dimensions available for analysis.

3.2 Engagement Reports

Engagement reports offer a deep dive into user activity on your website or app. Key reports in this category include:

  • Event Overview: A summary of user activity, including average engagement time, recent user count, and frequently visited pages.
  • Events: Detailed information on specific events, such as page views, scrolls, and conversions.
  • Pages and Screens: Insights into user interactions with individual pages, including impressions, average engagement, and scroll depth.

3.3 Conversion Reports

Conversion reports help you track and analyze user interactions that lead to a desired outcome, such as a purchase or form submission. These reports allow you to:

  • Set up and monitor goals: Create custom goals to track specific actions, such as form submissions or purchases, and view goal conversion rates.
  • Analyze funnel visualization: Understand the steps users take before completing a goal and identify areas of improvement.
  • Attribution reports: Evaluate the contribution of various channels and touchpoints in the conversion process.

3.4 Monetization Reports

Monetization reports are crucial for businesses looking to track revenue generated from their website or app. These reports provide insights into:

  • E-commerce Overview: A summary of revenue, transactions, and average order value, as well as top-selling products and categories.
  • Sales Performance: Detailed data on transactions, revenue, and refunds, as well as insights into product performance.
  • Product List Performance: Information on product impressions, clicks, and conversions, which can help you optimize your product offerings.

3.5 Retention Reports

Retention reports help you understand how well you retain users and keep them engaged over time. These reports provide information on:

  • User retention: Displays the number of users who return to your website or app after their first visit, broken down by acquisition date.
  • Cohort analysis: Allows you to analyze user behavior based on specific timeframes, such as the week or month they were acquired.

3.6 Demographic and Technology Reports

Demographic and technology reports provide valuable information on your users, such as their age, gender, location, and devices used to access your website or app. These reports can help you better tailor your marketing efforts and improve user experience.

Creating Custom Reports in GA4

GA4 allows you to create custom reports tailored to your specific needs. By using the "Analysis" tab, you can build custom reports using various dimensions and metrics, apply segments, and visualize your data in various formats, such as tables, pie charts, and bar charts.

Leveraging Howuku for Easy GA4 Setup and Optimization

Howuku is an all-in-one website analytics and optimization platform that serves as a simpler alternative to GA4. If you find GA4 too complex or are looking for a more user-friendly option, consider using Howuku to gain valuable insights into your website's performance. Here are some of the key features and benefits of using Howuku:

  1. Easy setup and tracking: With Howuku, you can quickly set up your analytics and start tracking your website performance without having to navigate through the complexities of GA4. The intuitive dashboard offers a user-friendly interface that makes it easy for even non-technical users to understand and analyze their data.
  1. Heatmaps and session recordings: Howuku provides visual representations of user behavior through heatmaps, which show where users click, scroll, and interact with your website. This feature helps you identify areas that are attracting attention and those that may need improvement. Additionally, Howuku offers session recordings, allowing you to watch individual user interactions and gain a better understanding of their experience on your website.
  1. Funnels and A/B testing: Howuku allows you to track and analyze conversion rates by creating funnels for specific user flows or goals. This helps you identify potential bottlenecks in your website's user experience and optimize the conversion process. Moreover, Howuku's built-in A/B testing feature enables you to experiment with different versions of your website elements and determine which one performs better in terms of user engagement and conversion.
  1. Customizable event tracking: With Howuku, you can easily create custom events and track user interactions with specific elements on your website, such as button clicks, form submissions, and more. This allows you to measure the effectiveness of your calls-to-action and other interactive elements on your site.
  1. Real-time analytics: Howuku offers real-time analytics, which means that you can view up-to-date data on your website's performance and user behavior. This can help you quickly identify trends and issues, allowing you to make data-driven decisions more efficiently.

In summary, Howuku provides a user-friendly, all-in-one website analytics and optimization platform that allows you to track your website's performance, analyze user behavior, and optimize conversions without the complexity of GA4. By choosing the right analytics tool for your needs, you can make data-driven decisions to optimize your website and grow your business.

You can start and try Howuku for 14-day free trial.


While GA4 is a powerful analytics tool that offers in-depth insights into user acquisition, engagement, conversion, monetization, retention, and demographics, it can be quite complex for some users. For those looking for a more user-friendly alternative, Howuku provides an all-in-one website analytics and optimization platform that allows you to track your website's performance, analyze user behavior, and optimize conversions. 

By choosing the right analytics tool for your needs, you can make data-driven decisions to optimize your website and grow your business.

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