Google Optimize Alternative with Heatmaps: Howuku (2023 Review)

When it comes to A/B testing and conversion rate optimization, Google Optimize has been a popular choice for many businesses.

However, with Google Optimize sunsetting soon, it's crucial to quickly find a reliable alternative that offers similar features. Howuku is one such alternative.

While Google Optimize focuses solely on A/B testing, Howuku offers the full range of user behavior analytics solutions. In addition to A/B testing, Howuku provides heatmap and session recording capabilities, which can help businesses better understand user behavior on their website and make data-driven decisions.

Let's dive in and compare Google Optimize and Howuku. 

What is Google Optimize

Google Optimize is a powerful A/B testing and personalization tool that integrates seamlessly with Google Analytics. With features such as a visual editor, audience targeting, and real-time reporting, it has been a go-to solution for many businesses seeking to optimize their websites and improve user experience.

However, Google Optimize will be sunsetting on September 30, 2023. This is because Google is streamlining resources into developing GA4 as a full-fledged analytics platform with 3rd-party integrations for experimentation and personalization.  

What is Howuku

Howuku is a website optimization platform that offers A/B testing, heatmap and session recording capabilities, and personalized content recommendations. With Howuku, businesses can run experiments to improve conversions, gain insights into user behavior, and personalize content for each visitor. 

Google Optimize vs Howuku 

Howuku is more than just an A/B testing tool - it also provides a wide range of features to help businesses optimize their website and gain insights into user behavior. Here are some of Howuku's unique features:

Heatmaps and Session Recordings

Heatmaps provide a visual representation of where users click, scroll, and spend time on a web page, while session recordings show businesses how users navigate their website in real-time. 

Website Personalization

Howuku allows businesses to display personalized content to each visitor based on their behavior and preferences. 

Funnel Tracking

Howuku allows businesses to track user behavior through the entire conversion funnel, from initial website visit to completed purchase. This allows marketers to can identify and improve any weaknesses in the customer journey. 

Survey feedbacks

With Howuku's survey feedbacks, businesses can directly ask users for their thoughts and opinions on their website. This feature can help businesses gain valuable insights into user preferences and pain points, which can be used to improve the user experience and increase conversions.

Howuku pricing

Benefits of heatmaps

Heatmaps provide several benefits for website optimization and experimentation, including:

• Visualizing user behavior: Heatmaps provide a visual representation of where users click, scroll, and spend time on a web page. This helps website owners understand user behavior and identify areas that need improvement.
• Identifying user frustrations: Heatmaps can reveal patterns of frustration on a web page, such as when users repeatedly click on a non-clickable element or fail to notice a key call-to-action.
• Optimizing page layout: By analyzing heatmaps, website owners can optimize their page layout to highlight the most important elements and make it easier for users to navigate.
• Testing design changes: Heatmaps can be used to test design changes, such as moving a call-to-action button or changing the color of a key element, to see how users respond.
• Improving conversion rates: By using heatmaps to optimize a web page, website owners can improve the user experience and ultimately increase conversion rates.

Use cases of Howuku heatmaps and A/B testing

Howuku's heatmaps offer a valuable addition to A/B testing in understanding user behavior on your website. Our user behavior analytics capabilities can provide insights that professionals across different verticals can benefit from. Let's take a look at some of the specific use cases where Howuku's heatmaps can make a significant impact.

Ecommerce store owners

• A/B test different product page layouts to see which one results in more purchases.
• Use heatmaps to identify which areas of the website customers interact with the most, and optimize those areas to increase engagement.
• Analyze session recordings to understand how customers navigate the website, identify pain points, and make improvements to create a better user experience.
• Personalize content for each visitor based on their behavior on the website to increase the likelihood of a sale.

Product managers:

• A/B test new features and designs to see how customers respond before making them permanent.
• Use heatmaps to identify which features customers use the most and make them more prominent, while removing or optimizing features that are less popular.
• Analyze session recordings to understand how users interact with the product, identify areas of confusion or frustration, and make improvements to the user experience.
• Personalize content and messaging based on user behavior to increase engagement and loyalty.

Digital marketing agencies:

• Use A/B testing to optimize landing pages and increase conversions for clients.
• Use heatmaps to identify which areas of the website are most engaging for visitors, and use that information to optimize the layout and design.
• Analyze session recordings to identify areas where users are dropping off or encountering issues, and make improvements to increase conversions.
• Use personalized content and messaging to increase engagement and loyalty for clients.

Conclusion

Google Optimize is sunsetting soon, and it's imperative that you start the migration process soon. If you're looking for an affordable yet powerful alternative, consider Howuku. With Howuku, you can easily create and run A/B tests, track user behavior, and gain valuable insights into what's working and what's not.

So if you're serious about improving your website's conversion rates, don't hesitate to give Howuku a try. With a free trial available, you have nothing to lose and everything to gain. Start your journey to better conversions today!

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Note: Howuku A/B testing features have deprecated. For A/B testing, you may use Mida as a forever free A/B testing alternative.