10 User Journey Mapping Tool to Improve Your Website Experience

A staggering 88% of online consumers are less likely to return to a website after a bad experience. This highlights the crucial need to ensure that users have a positive and seamless experience on your website. One effective way to address this challenge is by understanding and optimizing the user journey.

User journey mapping tools can help you visualize the steps users take, making it easier to identify problems and implement solutions for an enhanced user experience. In this article, we've compiled a list of the top 10 user journey mapping tools that are simple to use and can help you create a more user-friendly website. 

Let's explore these tools together!

‍

1. Figma

‍

Figma is a popular design tool that can also be used for user journey mapping. With its flexible design capabilities, Figma allows you to create customizable and interactive journey maps that can be easily shared with your team. Its collaborative features enable multiple team members to work together in real-time, making it an excellent choice for larger teams.

Pros:

• Real-time collaboration features.
• Extensive design tools and features.
• Powerful prototyping capabilities.
• Cross-platform compatibility.
• Integrates with popular tools like Slack and Jira.
• Free plan available with limited features.
• Reasonable pricing for advanced features.

Cons:

• Limited vector editing tools.
• Some users may find the interface overwhelming at first.
• Exporting files to other formats can be challenging.

Pricing:

Free plan with limited features; paid plans starting at $12/month per editor; custom Enterprise plans available.

‍

2. LucidChart

Lucidchart is a popular diagramming tool that can be used for creating user journey maps. Its extensive library of shapes, icons, and templates make it easy to design maps that accurately represent your users' journey. Additionally, Lucidchart offers collaboration features and integrates with popular tools like Google Drive, Microsoft Office, and Slack, ensuring a smooth workflow across your organization.

Pros:

• Extensive library of shapes, icons, and templates.
• Collaboration features.
• Integrates with popular tools like Google Drive, Microsoft Office, and Slack.

Cons:

• Limited free plan.
• Not specifically designed for user journey mapping.

Pricing:

Free plan with limited features; paid plans starting at $7.95/month per user; custom Enterprise plans available.

‍

3. UXPressia

UXPressia is a comprehensive user journey mapping tool that allows you to create detailed customer journey maps, personas, and impact maps. With its user-friendly interface, you can collaborate with your team in real-time and integrate data from various sources. The platform also provides templates and customizable elements, making it easy for beginners and experts alike to create visually appealing and informative maps.

Pros:

• Comprehensive feature set: customer journey maps, personas, and impact maps.
• Real-time collaboration with team members.
• Customizable templates and elements.
• Integrates data from various sources.

Cons:

• The learning curve for beginners.
• Some advanced features may require a subscription.

Pricing: 

Free plan with limited features; Pro plan at $36/month per user; Enterprise plans available upon request.

4. Smaply

Smaply is an all-in-one platform that helps you visualize your users' journey by creating personas, journey maps, and stakeholder maps. With its drag-and-drop interface, you can quickly build a map that incorporates qualitative and quantitative data. Smaply also supports team collaboration, allowing multiple users to work on a project simultaneously and share it with clients or stakeholders.

Pros:

• All-in-one platform: personas, journey maps, and stakeholder maps.
• Drag-and-drop interface for ease of use.
• Supports team collaboration.
• Combines qualitative and quantitative data.

Cons:

• Limited customization options.
• No free plan available.

Pricing: 

Plans start at EUR19/month per user; custom Enterprise plans available upon request.

5. Miro

Miro is a versatile online whiteboard tool that can be used for various purposes, including user journey mapping. With its vast library of templates, you can create customized journey maps that suit your specific needs. Miro also offers real-time collaboration, making it an excellent choice for teams working remotely. Plus, its integration with popular project management tools like Trello, Slack, and Asana ensures seamless workflow across your organization.

Pros:

• Versatile online whiteboard tool with various use cases.
• Wide library of templates.
• Real-time collaboration.
• Integrations with popular project management tools.

Cons:

• User journey mapping is not its primary focus.
• Limited free plan.

Pricing: 

Free plan with limited features; paid plans starting at $8/month per user; custom Enterprise plans available.

6. Canvanizer

Canvanizer is a simple, user-friendly tool that helps you create a visual representation of your users' journey. The platform offers various templates for customer journey maps, business model canvases, and more. Its minimalistic design allows you to focus on the essential aspects of your user journey without getting overwhelmed by complex features.

Pros:

• Simple and user-friendly tool.
• Various templates for customer journey maps and other canvases.
• Minimalistic design.

Cons:

• Limited collaboration features.
• Lacks advanced customization options.

Pricing:

Free plan with limited features; Standard plan at $7/month per user; Enterprise plans available upon request.

‍

7. Adobe XD

Adobe XD is a popular design tool for creating user interfaces, but it also offers features for user journey mapping. With its extensive library of UI kits and templates, you can create visually stunning maps that illustrate your users' journey in great detail. Adobe XD also supports real-time collaboration, allowing your team to work together efficiently and share feedback instantly.

Pros:

• Extensive library of UI kits and templates.
• Real-time collaboration.
• Popular design tool with many resources available.

Cons:

• Steeper learning curve for non-designers.
• User journey mapping is not its primary focus.

Pricing:

Free starter plan; paid plans starting at $9.99/month per user; Creative Cloud plans available.

‍

8. Microsoft Visio

Microsoft Visio is a powerful diagramming and vector graphics application that can be used to create user journey maps. With its wide array of pre-built templates and shapes, you can quickly design maps that align with your brand's visual identity. Visio also integrates with other Microsoft applications, making it easy to share your maps with your team and incorporate data from sources like Excel.

Pros:

• Wide array of pre-built templates and shapes.
• Integrates with other Microsoft applications.
• Familiar interface for Microsoft users.

Cons:

• Limited collaboration features.
• Requires a Microsoft 365 subscription.

Pricing:

Included with Microsoft 365 plans; standalone Visio plans starting at $5/month per user.

9. Mapovate

Mapovate is a user journey mapping tool that combines journey visualization with real-time customer feedback. The platform allows you to create dynamic maps that incorporate customer feedback, helping you identify pain points and areas for improvement. With its interactive interface, you can easily update your maps as user feedback changes, ensuring your website experience remains relevant and up-to-date.

Pros:

• Dynamic maps with real-time customer feedback integration.
• Interactive interface.
• Focus on customer experience.

Cons:

• No free plan available.
• Limited customization options.

Pricing: 

Plans start at $99/month per user; custom Enterprise plans available upon request.

‍

10. FlowMapp

FlowMapp is a comprehensive tool that helps you create user journey maps, sitemaps, and user flows. Its intuitive interface makes it easy to visualize complex user journeys and identify areas for improvement. FlowMapp also offers team collaboration features and integrates with popular project management tools like Slack, Trello, and Asana, ensuring seamless communication and workflow across your organization.

Pros:

• Comprehensive tool: user journey maps, sitemaps, and user flows.
• Intuitive interface.
• Team collaboration features.

Cons:

• Limited free plan.
• Lacks advanced customization options.

Pricing:

Free plan with limited features; paid plans starting at $6.75/month per user; custom Enterprise plans available.

‍

Analyzing Your Website User Journey

‍

Alternatively, you can also use the following tools to help you analyze your user journey from the point they entered your website to when they leave.

‍

1. Google Analytics

While Google Analytics is primarily known for providing valuable insights on website traffic and user behavior, it can also be utilized as a user journey mapping tool. By analyzing the data available in Google Analytics, you can identify the most common user pathways, drop-off points, and conversion rates. Using this information, you can create a user journey map that highlights areas for improvement and optimization. Moreover, Google Analytics integrates seamlessly with other Google products, making it an excellent choice for organizations already using Google Workspace.

Pros:

• Free to use.
• Comprehensive data and insights on user behavior.
• Identifies common user pathways, drop-off points, and conversion rates.
• Seamless integration with other Google products.

Cons:

• Not specifically designed for user journey mapping.
• Can be overwhelming for beginners due to the vast amount of data.

Pricing: 

Free to use; Google Analytics 360 (premium) available for enterprise users, pricing upon request.

2. Howuku

Howuku is a user experience platform that combines user journey mapping, website heatmaps, and feedback tools to help you optimize your website's user experience. With Howuku's journey mapping feature, you can visualize your users' path through your website and identify any obstacles or friction points.

Additionally, Howuku's heatmaps and feedback tools allow you to gather real-time data on user behavior, making it easier to pinpoint areas for improvement and create data-driven user journey maps. Howuku also supports team collaboration and integrates with popular tools like Google Analytics, ensuring a well-rounded approach to user experience optimization.

Pros:

• Combines user journey mapping, website heatmaps, and feedback tools.
• Real-time data on user behavior.
• Supports team collaboration.

Cons:

• Limited customization options.
• Limited free plan available.

Pricing:

 Plans start at $29/month per user; custom Enterprise plans available upon request.

Conclusion

Understanding and optimizing your users' journey is crucial for creating a successful website experience. With the help of user journey mapping tools, you can visualize and analyze the steps users take on your website, leading to better-informed decisions for improvements. 

Whether you are a beginner or an expert, there's a tool on this list that can help you create detailed, visually appealing, and informative user journey maps. Don't hesitate to try out these tools and find the one that best fits your needs!

‍