The Ultimate Guide To SEO For 2022 & Beyond

Looking for the Ultimate Guide to SEO? Here it is!

What do you do when you have a general query on the Internet or the need to buy something online?

Well, the obvious answer is you turn towards Google.

Everyone including businesses, consumers, or manufacturers in any industry turns towards Google to achieve their objective.

It’s 2022, and people are more willing to look for queries or purchase products using the Google search engine. Without the presence of Google, your business will lose the digital battle with other competitors.

So, what is SEO and what are the essential checkpoints in SEO?

In this guide, we will be sharing everything about SEO and how to create an effective SEO strategy.

What is SEO?

According to Wikipedia, SEO or Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

SEO helps your business make a higher impact on Google and get more visible to your target audience.

And, Google uses various algorithms to make the experience better for the searchers. Because of these algorithms, SEO has changed a lot in the past few years and it is going to change further.

The Components of SEO

Usually, there are three components of SEO;

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO

When I started learning SEO, I studied a course by Matt Diggity where he explained everything about SEO and its components in as simple a way as it could get.

He compared the components of SEO with an anatomy of a car. While the engine is an Off-page SEO component, the car’s chassis, wheels and other parts are the On-Page SEO parts.

This means it is important to have both these components in order to rank higher in the search engine results pages or SERPs.

And, let’s consider technical SEO as fuel here.

On-Page SEO :

On-Page SEO is a process of optimizing your web page for the search engines and users by using the relevant keywords throughout your content, headings, description, images, and anywhere required.

This is one of the most important components of SEO and is indeed the first thing that you should focus on.

On-Page SEO activity is everything that the search engines and most importantly, your users will notice on the web page.

The important aspects of On-Page SEO are:

  • Keyword and Content containing the target keywords and the keywords around them.
  • Including main keywords in H1, Title, Headings and in the images.
  • Linking the pages together in a website. (Internal links)

Off-Page SEO

Off-Page SEO is a process to help improve your site’s reputation and build authority. This part of SEO is not focused on searchers but mainly on search engines.

Google prioritizes the pages that have high engagement such as comments or shares.

Also, Google also determines the page authority by analyzing the quality of links and the type of links that are given to the particular page.

Besides these two components, Technical SEO has gained importance in the last 2 years as Google’s latest algorithm focused on user experience.

Technical SEO

Technical SEO focuses on the technical aspects of your website. It includes the page speed, loading time, elements of the web page, and mobile-friendliness.

It includes tasks such as:

  • Sitemaps: This defines the website architecture. It helps search crawlers to fetch and crawl the page faster by understanding the site structure.
  • Page Speed: Faster your page loads, the better the user experience and the better your Google rankings will be.

While this part of SEO is mostly done by web developers, the other two parts need to be taken care of every time.

So, how do you get started with SEO?

Read this article further as we will be sharing the SEO strategies step by step that works in 2022.

The Step By Step SEO Strategy in 2022

There are ‘n’ number of SEO strategies on the Internet but not all of them would be right for you. It depends on the industry and the steps that you think are easy for you.

1: Keyword Research: Create a list of keywords

Keyword research is one of the cornerstones of your successful SEO campaign. It would be wise to say that keyword research is neither part of the On-page nor the Off-Page SEO campaign.

The goal here is to find the keywords that align with your target audience and clearly serve the searcher’s intent.

So, how do you find a popular keyword in your niche or industry?

The answer is by using a keyword research tool. Or simply using Google search engine.

If you have already decided on the topic, head to Google and type your keyword in the search box.

Notice the keyword suggestions that you get. Well, these keywords are a goldmine for you.

Google suggests the related keywords or long-tail keywords that are popular around your main keyword.

For example, the main keyword ‘Paleo Diet’ has a variety of keywords as given below:

Similarly, you can find more keywords by scrolling to the bottom of your homepage called ‘Related searches.’

These are called the long-tail keywords that tend to have low search volume but are more searched.

The best practice is to type different keywords in the search box until you get 15-20 different keywords.

The problem with Google suggest is that it doesn’t give much information about the keywords and the competition. Moreover, it requires more effort.

Thus, keyword research tools like Ahrefs and SEMRush can come in handy. These keyword research tools take various metrics into consideration to help find the popular and lucrative keywords in your industry.

  • Search volume: The number of searches done in a month. Note that this search can also be done by a single user as well.
  • Keyword competition: The metric that measures how hard or easy it is to rank a keyword on the first page.
  • Traffic: It tells how much traffic a page would get in different positions.

Using these metrics, you can find a list of keywords that are easier to rank and have high traffic potential.

Once you have a list of these keywords, it’s time to move on to the next step.

2: Analyze the First page of Google

The next step after you have well-researched your keywords is to find how to enter to the first page of Google.

Google algorithm follows certain patterns for a particular search term or industry.

Do some competition analysis for your main keyword. Notice the type of content that is mostly appearing on the first page of the search engine. Is it a listicle article?

Is it a how-to guide or a buyer’s guide? Or is the top search pages are occupied with video content?

For example, the main keyword- ‘Chicken Broth’ is packed with the recipe for preparing the chicken broth.

Now, you get the idea of what content should you post for your main keyword.

Next, open the top 5 pages in your browser and analyze the content. Notice the headings and subheadings they have used in the content.

You can use these headers or subheaders and create better content. Furthermore, you never know, you can generate more keyword ideas.

3: Create High-Quality Unique Content

As Bill Gates says, ‘Content is king’, your content is what will drive visitors and more sales.

So, the next step is to create high-quality content that drives traffic and provides value to the readers. Generally, there are two ways to create SEO content; create something better and create something different.

With the recent Google algorithm update, the search engine has started focusing on its Google Quality Rater Guidelines or what we call E-A-T.

So, why not create both?

Let’s say, you have to create a topic around ‘SEO tools’. Most of the top pages started right away with SEO tools with features.

You need to create content that is different from others ad even better than the top-ranking pages. Let’s say, the top 3 pages in the SERPs have shared around 20 Best SEO Tools.

I would expand my list to 50 Best Tools or maybe 100 Best SEO Tools covering features, pros & cons and their pricing.

To add a different content, I would add more subheadings to my content like:

  • Why use SEO Tools?
  • How to choose the best SEO tools?
  • Free vs Paid SEO Tools

4: Align Content with Search Intent

Search Intent has become one of the major aspects of SEO. It is what directs the search engine about the purpose of your content.

Different searchers’ may have different queries. Some may have transactional queries whereas some may have navigational or informational queries.

A keyword might have high search volume, yet it is not what the users are looking for.

If the intent of the person searching is different than your content, then they will just go away without buying anything.

Some users are interested in purchasing a product or service, others are looking for information on a specific topic, and some might need details or want to connect with a company or individual.

Hence, the search intent is divided into four types:

  • Navigational search: The searcher searches for the keyword or brand directly.
  • Information: The searcher’s intent is to gain knowledge or information about a topic.
  • Commercial search: The searcher’s intent is to purchase a product and they want more information on it.
  • Transactional search: The searcher is directly willing to purchase a product or service.

The best practice is to search for the main keyword and analyze the top-ranking pages. If the top pages consist of how-to guides or buyer guides, the search intent for the main keyword is informational.

SEMRush is even better at doing keyword research as its keyword magic tool refines the keywords on the basis of search intent saving your time and effort.

4: Optimize your content for On-Page SEO

After you have written killer content, the next step is to optimize your content with all the relevant On-page SEO elements. To get a better understanding of On-Page SEO, read Brian Dean’s ultimate On-page SEO checklist.

Here are some quick On-Page SEO optimization tips:

  • Include the focus keyword in the first 100 words of your content.
  • Include the main keyword in H1, H2 and H3 of your content.
  • Wrap your subheadings in H2 and H3 tags.
  • Include the focus keyword in the URL.
  • Use a variation of long-tail keywords in the content and your subheading.
  • Create an enticing meta description and use the keyword in your meta tags.
  • Make sure to add the main keyword and the variation of long-tail keywords in your image alt tag.
  • Create internal links within your content and use variations of anchor texts.
  • External links give crawlers a better idea of the page’s topic. Also, linking out to reliable sources and high authority sites shows that your page is of high quality.

5: Include Visual Content and Media

Design is an underdog to your content marketing efforts. That’s what most people ignore often but the content and website design count.

38% of people will stop engaging with a website if the content or layout is unattractive. You might scratch your head, get the best content in the world but can’t break into the top 3 or the first page without visual content.

Thus, visual content like images, videos, graphs and charts or infographics makes your content more engaging and reduces the bounce rate.

In fact, Jeff Bullas suggests that the articles with images get 95% more attention than those without.

Besides this, you can gain a lot of traffic using visual images and video content. How?

Because Google uses image SEO to help searchers look for the images on the Internet that aligns with the searcher’s queries.

For this reason, Google uses alt-text in images. An alt text defines the purpose of your image and helps search engine crawlers understand what your image is about.

Surely, search engine robots cannot visualise images and identify your image. That’s why they make use of image alt text.

No one explains it better than WikipediaIn situations where the image is not available to the reader, perhaps because they have turned off images in their web browser or are using a screen reader due to a visual impairment, the alternative text ensures that no information or functionality is lost.

Also, when you start pushing more videos to your content, it will gain the reader’s attention as the visualisation is always better than the textual content. Furthermore, if you create your videos, it’s a brownie point for you.

6: Build Links

After all this, it’s time to build valuable links for your content. Link plays a huge part in your SEO campaign as it gains the search engine’s trust.

When your content gets a link from a high-quality or an authority page, the search engine considers your content to be valuable for the readers.

However, building low-quality backlinks wouldn’t do any good to your site SEO. Instead, you would end up hurting your SEO.

One good link from a relevant website can be more impactful than millions of low quality links, says Google’s John Mueller.

Remember, why I asked the content to be better and different than others. This is surely going to earn you some good backlinks. Writing valuable content could get you more backlinks.

Another way of earning the links is by using infographics.

If you have a knack for designing and industry knowledge, you can create infographics that most people would want to share on their blog.

Besides this, you can make use of the Broken link building techniques or the Skyscraper technique to earn high-quality links.

7: Update your Content Regularly

No one loves old and outdated information. The same goes for Google and its searchers.

You might have hundreds of articles on your website that may be posted regularly. But, do not underestimate the power of old content.

You might have often noticed that some of your old content might be getting some constant traffic or impressions that you haven’t updated for months or even years. That’s when you need to update and add fresh content to this existing blog post.

You might want to replace an old image or visual content with a new one or update the stats that you had shared back then.

Besides this, you would also need to add content that your top-ranking pages have created their content around.

While the new posts are published regularly, updating and refreshing the old ones should be part of your content marketing. A newly published post may take some time to index and achieve the rankings.

However, an old post has already been indexed and the search engine considers it quality content. That’s why you need to add more value to your content.

How UX and SEO work together?

Source: Rapidlab

UX or User experience has a large part to play in your SEO. Without providing a good experience to the users, you can’t close a deal on your website.

A bad user experience contributes to an increased bounce rate.

If a reader lands up on your page and returns within seconds because they couldn’t find the right information, Google may list down your page in the SERPs.

Hence, the key here is to deliver the unique, relevant and most valuable content for the searchers.

Make sure to perform A/B tests on your site with CTA buttons and website designs, keep checking on the Page loading speed and make sure that your content satisfies the user intent.

Read our article on SEO vs CRO to understand the importance of each.

Conclusion: The Ultimate Guide to SEO

Here you have; the Ultimate SEO Guide and the Best SEO Strategies that work in 2022.

It is easy to get started but the execution of these strategies is what matters the most. It takes a lot of work, effort, and time to gain organic traffic.

But, it’s totally worth it.

With the increase in search visibility, you can get more leads, close more deals and generate more revenue for your business.

Also Read:

7 Best Website Heatmap Tools & Software In 2022

It’s 2022, and Customer Experience is one of the cornerstones of the businesses.

Businesses want to make sure that their visitors are getting a good user experience.

Knowing how the site visitors are experiencing on your site and which part of the website they click on. Monitoring such metrics proves to be rewarding for the businesses as well as for the audiences.

Besides getting their feedback through a form or an email, there is no manual way to know if the site visitors are getting a good experience.

So, how do you find if your CTAs are placed in the right position? Or where do your visitors spend most of the time?

The short answer is; Heatmap tools.

Website Heatmap tools are the software that tracks and helps understand the user’s behaviour. With website heatmap software tools, you can find how users have interacted with your content.

It lets you find where users are clicking, scrolling and hovering their mouse on specific pages.

This way, you can find the best place to position your CTAs, sidebars, placement of header and footer, and how various elements work on the webpage.

Read our guide on Website Heatmap tools to get a better understanding of this software.

How does Heatmap Software work?

Heatmap software tools are easier to understand because they show the data in the form of a colour version.

The area of the page that gets the most attention is shown in warmer colours and the area that gets the least attention is shown in cooler colours. Thus, the colour code in a website heatmap software ranges from red to green.

In a webpage, the section that gains the most attention is displayed in red and the section that gets the moderate attention gets displayed in yellow and orange colour.

The section that gets the least attention is displayed in blue, purple, or green colour.

The heatmap software contains some tools for analysing the user’s behaviour.

  • Click Map: Click Map represents the section of a page where the user clicks the most. This way, businesses can identify the buttons or links that are clicked the most. Click Map helps in deciding the placement of CTAs and links on a webpage.
  • Hover map: These tools identify the areas where the user moves their mouse too often. Site owners can identify the areas where to place the useful links.
  • Scroll Map: Scroll Map is one of the most useful tools in identifying the length of your webpage. How long a blog page or a business page should be? Using the colored heatmaps, you can identify the average page length.
  • Confetti Reports: These reports work much the same way as the thermal weather reports. Confetti reports display the screen as a thermal image where the red colour shows the area with the most clicks and the green areas display the section with the least click.
  • Session Recording: Using the heatmap tools, you can record every session on your website. Thus, the session recording feature can help identify the areas where users may find it frustrating and how long they are active on a page.

Well, these are some most important features of website heatmap tools, but there is a lot that these tools can do.

The list of best website heatmap tools will give you a more detailed insight into its features, pros, and cons.

Best Website Heatmap Tools In 2022

Now that we have covered what heat mapping tools are and how they will help you improve the user experience on your website, let’s look at the list of 7 best heat mappings tools available:


Hotjar is one of the most recognized heatmap tools that offers various tools for analysing user behaviour.

The tool is fairly easy to use where the heatmaps are shown as active and passive. Hotjar can track various metrics such as movement maps, scroll maps and click maps on the web page.

Furthermore, it also lets you record the user sessions.

In my opinion, Hotjar is one of the best tools to check and get an idea of how long a web page should be.

You can also split the heatmaps by device and tag users for triggers and actions. Similarly, you can also track the form submissions and see what part of the page the user bounced back.


  • Conversion tracking with sales funnel mapping
  • Tracks individual user behaviour.
  • Creates feedback polls with various questions and surveys.
  • User tagging options.
  • Multi-device support
  • GDPR and CCPA compliant.


  • Offers free trial.
  • Heatmaps can also be downloaded and shared.
  • You can create notes on the heatmaps and also add timestamps to the recording.
  • You have control over the duration of session recording and the recording only when a specific action is performed.
  • Offers various third-party integrations.


  • Not so affordable for small to medium businesses.
  • There is no integration with Google Analytics.


Crazyegg is yet another popular heatmap tool that is mostly used by WordPress site owners. It offers features like click heatmaps, mouse cursor heatmaps, and scroll heatmaps.

Crazyegg is best known for its confetti heatmap reports. Confetti reports give a segmentation of how users from social media, search engines, or other sources of traffic interact with your site.

It offers an easy to install WordPress plugin offering overlay mapping and list mapping.

Crazy Egg also gives snapshots of a web page over a particular period of time. You can use these snapshots as benchmarks and analyse the engagement at various points in time.

With list mapping-like features, you can also determine the clicks on the number, percentage, and each type of page element.


  • It gives different metrics for different business types. For example, Crazzyegg gives metrics like tracking ad placement on eCommerce. On the other hand, education sites have slightly different metrics.
  • You can add team members to your dashboard.
  • Offers auto-optimization of the web pages as suited to the user’s best experience.
  • It records confetti snapshots or reports in the form of images and visuals.
  • The A/B testing feature creates an easy test and page set up to check which one works better.


  • Creates detailed user reports that consist of confetti reports, scroll maps, and hover maps.
  • Offers integration with WordPress and Shopify
  • 30-day free trial
  • You get the flexibility to customise the tool as you grow.
  • There are a lot of ways to assess heatmaps in the tool.


  • As the number of visitors increases, pricing may get expensive.
  • A/B testing is a bit tricky to use here.


Howuku is a new but promising heatmap software tool in the market. The tool has all the features that a product and marketing team would need to map the user experience.

Howuku gives you a detailed insight into user behaviour in real-time. It has all the data at your fingertips so that you can iterate continuously and focus on the most impactful features.

The best part is that you don’t need to have a knack for coding in order to use this heatmap tool. Furthermore, you can make web page personalizations based on geolocations.

You would get all the data and details on the event and session recording on the sidebar of the screen.

Howuku provides real-time A/B testing or split testing to test which version of a webpage works better.

Besides this, it also helps businesses dive into the conversion funnel and drill down the major areas of improvement.

You can also automate the engagement through emails, SMS, or other means whenever a specific event occurs.

What sets it apart from others is its intuitive feedback widget that enhances user engagement and helps collect the most descriptive user feedback.


  • Session recording with the time interval.
  • It gives on-site survey forms that collect feedback and experience in real-time.
  • Easy to use traffic analysis that breaks down visitors’ insight into the source, country, bounce rate, etc.
  • The web analytics feature tracks major KPIs like site traffic, bounce rate, top pages, and others.


  • 14-day free trial
  • It also offers a demo dashboard so that you can test each of these tools.
  • It gives API integration with over 200 marketing tools.
  • Provide live chat support.
  • Howuku’s lower pricing plans as compared to other Crazyegg and Hotjar make it a more viable choice for small and medium businesses.


  • Still a newbie in the market.
  • The addition of native integration features would make it even easier to use.


As you land on their homepage, you will realise the major objective of this tool. Mouseflow can be helpful in determining why your customers aren’t converting into sales.

This website heatmap tool records every session to help understand the pain points, boost conversions and auto-optimize your site.

In addition to this, you can set clear conversion goals so that you can be sure that you are working in the right direction.

One of the USPs of Mouseflow is that it records user activities anonymously and displays the trend in an easy format. Mouseflow also records the individual activities with a focus on highlighting the friction points.

Various heatmap tools do not track mobile websites. This is where Mouseflow takes the edge. You can sort the events by filters like browser, duration, page count, language, location, operating system, pages viewed, and more.


  • Offers live demo of the dashboard.
  • The friction score gives the score of frustrated users on the website.
  • Mouseflow also offers various analysis and optimization tools like form optimization and survey analysis tools to find what’s killing the conversion rates.
  • You can also replay the real sessions of the users who add to the cart and abandon.


  • You can figure out the new and returning visitors.
  • It gives another feature that shows how users will respond to the forms and pop-ups.
  • It displays 6 types of heatmaps to clearly display what’s working on the site.
  • Mouseflow also comes with a machine learning tool for smart mapping.
  • You can also create the funnels and analyze where the users started and where they ended.


  • Many times, the images and text sizes won’t render correctly.
  • There have been a few bugs in the tool and incompatibility with the JAVA code.

Lucky Orange

My list of best website heatmap tools is incomplete without this one. Lucky Orange is a leader in website heatmap tools.

They claim to be the first fully-integrated heatmap tool that creates heatmaps in real-time while the visitors are browsing your site.

LuckyOrange has a conversion funnel tool that highlights the pain points of your site visitors so that you can make the changes needed to convert audiences into customers.

It also finds how long the users have spent on the page and how far down they have scrolled. You can also find out the source of traffic for the individual visitors.

You can easily install Lucky Orange on your site by automatic insertion of tracking codes.

Lucky Orange gives a deeper insight with its form analytics feature where you can analyse metrics like field order and time, abandonment, and others.
Lucky Orange allows individual visitor profiling where you can track each visitor, the time spent, and interaction with various elements on the page. LuckyOrange’s report allows you to check for various metrics on your website.

You can filter the data by using factors such as location, device type, and data.


  • Easy user segmentation feature.
  • Analyzes the visitor movement from top to bottom of the funnel and records the drop-off stage.
  • You can speed up or slow down the session recording.
  • Intelligent triggers show specific actions of your visitors
  • It displays the thermal maps for clicks, scrolls, and movements.


  • Full control on the dashboard.
  • Poll and survey analytics features.
  • Compare user segments between two sessions.
  • Get day-by-day or week-by-week tracking of user behaviour.
  • 7-day free trial.


  • Pricing plans increase with the number of users.
  • Some elements of the dashboard are hard to navigate.


SmartLook is a website heatmap tool designed for both mobile apps and websites. It can filter the users on various factors like device, location, and other factors.

Smartlook allows user segmentation and individual session recordings. It uses 30 different filters to break down the data and use these factors in translating the user behaviour.

The web analytics tool filters the data via events and offers statistics, event breakdowns, and various other metrics to calculate the user experience.


  • You can get a comprehensive heatmap from the retroactive data.
  • It identifies the users via cookies.
  • User segmentation of heatmaps.
  • You can also create funnel triggers based on various events.
  • Smartlook lets you create retention tables with just one click.


  • Session recording comes with advanced filtering options.
  • Heatmaps can be downloaded or shared via links.
  • You can watch replays of any bugs and errors to find what caused them.
  • Easy to use dashboard.
  • You can tag visitors with the Smartlook API.


  • Free trial comes with various limitations.
  • You can’t tag sessions here.


Inspectlet has come out with an eye-tracking heatmap tool along with the conventional heatmap tools. This means that the tool can track the clicks on your website along with the movement of the mouse cursor.

The mouse scroll and movement give a better idea of what content visitors are curious to know about.

Inspectlet also records the user activity on your site right from their arrival to various steps that user takes to find their desired product.


  • You can tag sessions and users to identify what triggered the action.
  • Their A/B split testing tool shows two versions of the webpage where CTAs. hero text or colour may vary. It shows one version to half the visitors and the second version to the other half.
  • It offers a feedback widget called Netback Survey scores that collect unbiased feedback from the site visitors.
  • Inspectlet offers smart and mature filtering options to filter the type of visitors and what they are interested in.


  • Quick set up and easy installation on the website.
  • Affordable for small and medium sized businesses.
  • Offers a comprehensive click tracking function.
  • Free plan offers up to 25,000 page views per month.
  • Checks for any error logs.


  • Recording sessions can be stored for 60 days only.
  • Complicated dashboard

Conclusion: Best Website Heatmapping Software 2022

It is common for businesses to be confused about the role of design in website marketing.

While it may seem like a lot of money and time, an effective design can make all the difference between a successful and unsuccessful conversion.

Even if your site has all the aesthetic design elements, visually attractive images, and perfect branding, it may be hard to tell what’s restricting the conversions. That’s when a website heatmap tool can turn out to be a saviour.

This was our pick of the best website heatmap software tools to use for improving the site experience and increasing conversions.

SEO vs CRO: Which One Should You Focus On?

SEO and CRO are the two buzzwords in the digital marketing space. Well, we have used these words interchangeably.

In fact, there has been a lot of debate among UI/UX designers and SEOs about which one is the best.
Sorry to burst out your bubble, but the truth is CRO and SEO are interdependent.

CRO and SEO are on the same side of the battle and you need both of them to win it.

There is absolutely no question on what you should focus on.

Let’s take an example.

You have optimized your article well with the keywords, long-tail variations and have built high-quality high-quality backlinks. And, you see yourself already in the 1st position of the SERPs.

But, you open your analytics and notice a good number of clicks but less conversions. What could be the possible reason for this?

Well, poor user interaction is the answer. Or, we could say the poor website optimization. Conversion might not be an end part of the funnel but it is definitely an irreplaceable part.

But, the question remains intact; Are CRO and SEO friends or rivals?

The following Twitter thread will give you an idea of the conflict further.

In this article, I will try my best to help you find the right answer to the above question.

What is CRO?

CRO or Conversion rate optimization is the process of optimizing the website elements and their designs in a way to increase conversions, leads, and sales for your business.

In other words, Conversion Rate Optimization or CRO is a process of improving the various elements of your website or landing page that may increase the ratio of sales to the number of visitors to your website.

What Is SEO?

SEO or Search Engine Optimization is the process of optimizing your pages in order to rank higher in Google SERPs. By following the Google algorithms and using the relevant keywords, users can rank high on Google pages and increase their chance of visitors.

By ranking higher on Google, you can increase the chance of getting more sales and leads.

Even if your website is optimized well, you can’t get enough visitors and sales without ranking higher on Google SERPs.

Similarly, you can’t get enough leads without proper website optimization.

Despite this, there is a common misconception among the SEOs that CRO is less demanding whereas the UI/UX designers think that SEO is dead.

Why do UX designers think SEO is dead?

Most often, there is a wave of rumors in the digital marketing space that SEO is dead. Well, there are a few bad apples that give it a bad reputation or someone who is completely out of the SEO industry.

The truth is that SEO can never be dead. Even John Mueller has denied it a number of times saying, ‘SEO lives and dies with consistency’.

Various Google Algorithms

This means that SEO isn’t dying anytime, but evolving each year. In my opinion, there is a reason why most marketers and some SEOs think SEO is not going to survive:

Not only the developers or other digital marketers, but even some SEOs also find it irrelevant to have to change Google algorithms from time to time.

Some of the changes in algorithms are done to avoid spam and remove old school practices so that only the hard-working and user-friendly searches are shown. However, some algorithm changes are irrelevant and confusing.

The changing Google rules

Google has changed the rules since its evolution. Since Google has a monopoly on its search results, it can change things whatever they want to.

We have seen various instances where Google has introduced or completely disregarded the old rules in SEO.

  • Earlier, the slug or URL length was a deciding factor in SEO. But, not anymore.
  • Skeptically, but Google has considered the links from guest posts as invaluable.
  • Google no more considers keyword density of importance but takes semantic search and keyword strings into consideration to determine the topic of the article.

Lousy SEO turned into bad space:

With the rise of SEO and its money-making tactics, the lousy SEOs and consultants began using false practices to make money and earn traffic. Bad links, overuse of keywords, and various other practices could cause Google to penalize its sites.

What do SEOs think of UI/UX?

The SEOs perspective about the UI/UX designer has been a lot more accepting. This is because Google itself considers the website design and its usability as the ranking factor.

Hence, SEOs need to focus on CRO unintentionally to generate more sales and leads. Google helps a particular site by ranking on the search engines if they follow their algorithms and satisfy the user intent.

After the visitors have reached their website, it is up to the website owner of how they want to represent their visitors to the site elements.

This means that CRO has nothing to do with the Google algorithm and doesn’t need to fear the search engine’s penalty.

Hence, most SEOs are now investing better time and money in providing a better user experience to their visitors.

How to enhance SEO using CRO?

As I said in the previous section, SEOs would find it hard to gather sales and leads without CRO.
Further, a poor SEO campaign can kill all your conversion efforts resulting in a negative impact on your site.

So, what can you do to boost SEO and CRO together?

Evaluate the pages of your website

The first thing that we need to evaluate is the traffic to pages of the website. If you notice a page is ranking for various terms on the SERPs, chances are that the page will fail to serve the intent of some of its visitors.

For instance, if your website landing page receives 20% of the total visitors, this might be the red flag for you.

Create a Robust Design of your website

For your business website to be noticed, you need a beautiful design that matches the product.
You also need good content that will make people want to buy things from it. To do this, use google optimised text and a user-friendly website design.

For your descriptions and sales pitches, you should use keywords that help increase sales or drive traffic to your website. Use SEO tools to find the best keywords for both of these things and watch as your company becomes more successful!

Create SEO content that matches the search intent

One of the foremost steps to success is to create content that matches the search intent. Google can’t attract new visitors without the relevant search keywords. Keyword density does not matter in SEO anymore.

This means that you can use a combination of semantic keywords, long tail and variation of keywords to satisfy the search intent.

On the other hand, your website must be optimized well enough for the visitors to realise that the page is going to provide real value to them.

Because Google takes search queries as well as the user experience into consideration to rank the websites on its search engine.

To do this better, you need to understand the type of queries and what type of visitors you are targeting.

If you want to rank for the informational search query like “How-to guides”, start by analyzing the top search results and find out their content structure, use of media, and use of keywords.

You would want to write about the process from scratch and give as much information as you could.

Similarly, a transactional keyword has a different format than the former one. Here, you want the visitors to purchase from your website.

So, you would need to include the information that your serious customers need.
This includes:

  • Product Descriptions
  • Pricing of the product
  • Customer Reviews
  • Where to buy and
  • Shipping and Payment options.

Know your SEO Sales funnel

SEO experts have one thing in common: They try to get more visitors with the intent of buying. So, if you want 50,000 visitors with a 2% conversion rate, it would be better than 1,00,000 visitors with a 0.5% conversion rate.


The main goal is to get more visitors! We would recommend you design an SEO sales funnel pipeline for this purpose.

The three-step process for SEO sales funnel includes:

Know the Top Sales Funnel Queries: The Top Sales funnel will help you get the most potential visitors. This can be done by answering broad-term queries of your customers.

Middle Sales Funnel: This part is about creating content for a specific customer. So, you need to follow SEO to drive more engagement.

Bottom of the Funnel: Lastly, this step is crucial for your conversion rate optimization campaign. It would help if you answer all the questions about your products- shipping, pricing, tax- and other details.

Optimize your content for Conversions:

To get the right type of traffic to your blog, you need to optimize your content keeping the user experience in mind. Thus, the tactical placements of CTAs or buttons that are going to turn your visitors from the informational page to the transactional ones are important.

The strategic placement of CTAs will help the site visitors easily navigate to the transactional or product page to know more about the products.

Make sure to include clear CTAs throughout your text so that more visitors can go down the marketing funnel with higher conversions.

Make pages mobile-friendly

79% of smartphone users have made a purchase online using their mobile device in the last 6 months.

Mobile pages are the linchpin of SEO as well as CRO efforts. Google considers mobile-friendly pages of utter importance when ranking on mobile devices.

To make it mobile-friendly, make sure the design elements are mobile-friendly, fonts look good to the eyes and CTAs are clear enough to get noticed by the visitors.

Now, you have seen that SEOs and CROs work together, yet they compete with each other. But, what’s the conflict between SEO and CRO?

The Conflict Between SEO and CRO

A lot of companies have agreed about the disagreement between SEOs and CROs that could possibly cause delays in the campaigns.

CRO wants to change the elements that could fluctuate the rankings.

Most conflicts arise in situations when the CROs suggest changes in page titles and in the copy. This can possibly cause fluctuations in the ranking and the page might lose rankings for some important keywords here.

But, CROs suggest making changes to increase the page value proposition and point out the uniqueness in your business.
Considering this, the best possible way is to find the copy that converts better and also helps in ranking better than others.

Website Navigation

Website navigation is important for SO as well as for the CRO. SEOs create the sitemap to search engines that give them a signal of how their content or website flows. This technique is phenomenal because it helps rank better with the help of the link juice flowing to different pages.

On the other hand, UI/UX designers would want to change the website navigation that can help generate more sales and revenue. Rankings might take time to settle again whereas the website navigation in CRO’s perspective is crucial.

Hence, a CRO can come up with better and creative strategies to avoid disagreement.

Verdict: Should You Focus on SEO or CRO?

As I said, SEO and CRO are two different ideas in the same boat. While there is a right time for CRO, SEO must be done regularly to boost page rankings.

Once you have the page rankings, you can start performing the A/B tests. With low traffic to your website, you cannot test all the elements of your page successfully.

That said, you must incorporate CRO into SEO but gradually. If you are an SEO, do not take up the duties that CROI would fit in as it might cause a negative impact.

Once you have sufficient traffic to perform A/B tests, you can move onto the next stage that combines the SEO and CRO data to boost more engagement. In any case, you should continue the optimization of your website and never stop experimenting.

Try Howuku an easy-to-use full suite CRO tool to help you increase sales and revenue to your website.
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Importance of digital marketing for entrepreneurs

digital marketing for entrepreneurs

Digital marketing has become an extremely important advertisement strategy. It is essential that the entrepreneurs understand the magnitude of reach, digital marketing brings. The ease, cost-efficiency, good return on investment, and convenience of digital marketing make it extremely beneficial to all entrepreneurs. Here are few points which will tell you that why digital marketing is important for entrepreneurs.

Brand building

Building your brand on the Internet should be one of the primary things you should take care of after setting up your company. By creating good content about your brand, its products, and purpose help in building a relationship of mutual benefit with your customers. According to a market research study conducted, it was shown that over 65 percent of consumers are encouraged to make a purchase decision as a result of a well-planned email campaign. Digital marketing opens up an omnichannel customer experience that promotes brand growth which is sustained by delivering an experience that personalizes interactions and coordinates actions. As it operates on multiple platforms, digital marketing connects your brand to every corner of the globe.

Helps in understanding the customers better

For a business, it is crucial to understand and deliver what the customer wants. Digital marketing facilitates customer experience by tracking, monitoring, analyzing, and interpreting the buying behavior of your target audience. Along with understanding the customer needs better, digital marketing can also optimize how your message is delivered to them. Effective marketing strategies should be able to create brand recall among customers.

There are many tools that you can use to achieve this, one of them is Howuku, a full-package suite that is intuitive and easy to use so you can make informed UX improvement, in turn, help you increase your business revenue and create lasting relationships with customers for life.

Good Return on Investment

With the help of digital marketing, you can make informed decisions for your marketing strategy through several analytical metrics that study several influential factors. The ideas formulated under these considerations increase the chance of a higher return on investment in shorter duration as compared to the traditional forms of marketing. Multichannel social media platforms and forums will help you get a better income as you will have more visibility and exposure. Digital marketing is very economical when compared to traditional marketing. The advertisement costs are always affordable where you can avail of internet advertising strategies like Pay per Click and Pay per Impression for as low as $5. The internet is vast and all you have to do is promote your brand and connect with the right audience.

Clear Performance Measurement

Measuring the effectiveness of your marketing strategies is crucial to ensure the achievement of the desired goals. Digital marketing allows you to measure the performance of your ad campaign with great accuracy. As you have estimated the size of your audience active on social networks, it is easy to calculate the organic traffic, the number of clicks, the profile of your target audience, etc through the analytics provided by social media platforms. With the help of these statistics, you can use digital marketing to understand your surroundings and figure out ways to serve them better. To find the optimal mix of content that achieves the best result for your target customers, you might have to test different forms of content and channels.

Accurate targeting

For a business, it is important to reach potential customers that resonate with the appropriate segment and the nature of your business. Digital marketing guarantees the goal of reaching these customers through many analytical processes such as audience behavior, preferences, demographics, taste, level of income, etc that can influence your advertising campaign.


As you can see, digital marketing is crucial to new business nowadays. If you want your business to grow, you must expose your brand to a larger audience. Digital marketing may appear intimidating at first, but once you learn more about it, you’ll find that it has a lot of potentials to help your business grow.

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What Is Conversion Rate Optimization (CRO)? Everything You Need To Know

If you had to analyze your website or an eCommerce business, what parameter would you count as a success? 

Imagine your retail store where customers visit regularly but the conversion rate is a low one. Now, that must be frustrating and you need a solid tactic to increase customer acquisition.

That’s how the online business works! 

Even if you are a month old in the field of internet marketing, CRO would be a cliche for you now.  

But what does CRO or Conversion Rate Optimization mean? 

According to Wikipedia, CRO or Conversion Rate Optimization is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a webpage. 

I guess this is the clearest definition of CRO. However, there is more to CRO than the simple definition. 

In this article, we have tried to answer questions on Conversion rate optimization and the benefits and working of CRO in digital marketing.

What Is Conversion Rate Optimization (CRO)?

According to Howuku, Conversion Rate Optimization or CRO is a process of improving the various elements of your website or landing page that may increase the ratio of sales to the number of visitors on your website. 

CRO in digital marketing may help businesses boost sales by improving the website’s elements and effectiveness with the amount of traffic you are receiving. 

In other words, it is the process of converting the visitors into leads and leads into customers. 

Now, the definition of CRO might sound like it is a technical term but it can be understood in two ways: Firstly, you must know what your buyers like, and secondly, let your buyers do what they really want to. 

Now, conversion does not necessarily mean selling your products. It is focused on what you want to achieve. It might focus on subscribing to the email list, giving feedback, or whatever you want your customers to do. 

How Do You Calculate Conversion Rate? 

Conversion rate optimization (CRO) can be calculated by using the formulas that you studied in your primary schools. 

By formula, CRO % = ( Goal Achieved / Total Visitors ) * 100

For example, CRO can be defined and calculated by considering your online store that has 100,000 visitors. Let’s say, 2,000 visitors were actually converted into leads. 

Then, the CRO is just 2%. 

What if you want this rate to shoot up by 4% or by 10%? The right approach is to focus on your existing customer rather than acquiring new ones.

This can be achieved by optimizing the elements of your website and landing page. And, do not forget A/B testing.  

As I mentioned earlier, Conversion doesn’t mean only sales. It is what you want your customers to do. You may calculate your conversion rates either by using the macro-goals or by setting up the micro-goals. 

The macro goals or primary goals may include: 

  • Completing a purchase
  • Demo request
  • Filling out the form
  • Asking visitors to subscribe to the email list
  • Clicking an Ad

Micro goals are the small steps to complete the goal. This may include objectives such as social media sharing, adding products to the list, downloading resources and materials, and other objectives. 

But, what’s the hype about Conversion Rate Optimization? Why does it even matter? 

Why Is Conversion Rate Optimization (CRO) Important For Business? 

I didn’t believe in Conversion Rate Optimization much until I read this amazing case study on CRO. 

CRO is one of the cornerstones for increasing your website traffic. In fact, CRO, when combined with SEO, can help you boost sales; preferably for eCommerce. 

CRO is of utter importance in recognizing your customer’s behavior. We have listed a few benefits of CRO in digital marketing:

Improving Business ROI:

Now, that is every marketer’s dream. Improving the ROI of your business takes a lot of effort. You would need an impeccable strategy to draw your visitors to your website and then convert them into sales. 

CRO takes into consideration various elements of your website and if you know the hack, take your trophy home. 

Less Expenditure On PPC 

Google Ads are expensive to run and you need to convert by hook or crook if it’s a client. An ideal revenue-to-ad ratio is 5:1. And, CRO is indeed one of the reasons to increase this ratio. 

CRO can effectively move your bid range into the sweet spot by dropping your acquisition cost at the same time. So, it’s a two-way deal for you. 

Improved Experience for your visitors

One of the most important benefits in the long term is that your visitors will have a memorable experience. If you optimize your website elements correctly and be able to identify your customer’s needs, it can work as a gold mine for you. 

It costs nothing

The best part about CRO is that it doesn’t cost you anything. No need to hire a professional if you can do it yourself. Moreover, if you are working on optimizing your organic traffic, you wouldn’t need to rely much on paid advertisements. 

Gives You Higher Profits 

If you are willing to raise the profits of your website, you need to make tweaks to increase the customer presence. CRO can help improve email rates, website clicks, and various factors. 

Adds Value To Your Site

It costs nothing but adds more in return. CRO can add more value to your site and bring more customers. 

Even if you are making a small tweak to make your CTA catchy, it can boost your sales immensely. 

But, the real deal is acquiring the customers and creating a powerful CRO campaign. I have further given a detailed insight into CRO strategies and the working of CRO. 

How To Improve CRO For Your Business?

The most important thing is to design a CRO campaign for your business if you are looking to create the strategies. 

That said, I have shared some strategies below to improve the CRO of your business. It would become less challenging if we divide our CRO campaigns into phases. 

1. A/B Testing

A/B Testing or Split testing is one of the most significant factors in online businesses. And, it is vital for your Conversion rates. 

It’s like dividing your traffic into two parts and seeing which one converts better. You can make changes to the various sections of the website and compare them. 

Let’s say, you have an eCommerce business and you want to test out your audience. 

Now, using various conversion optimizers, you can make changes to every element of your website. 

For an eCommerce website, you can make changes to the Homepage, sitewide changes, CTAs, Category pages, Products and Images, and changes to the checkout cart.

By running an effective A/B test, you can increase your revenue and conversions by 3%. But, the A/B test is not only the end to your CRO campaign. I have shared some of the best A/B testing tips and tools for eCommerce in one of my articles. 

2. Mobile-Friendly Optimization

70% of your customers buy things or convert using mobile devices. If you are looking to optimize your conversion rates, it is really important to design a mobile-friendly site. 

Most of the businesses lack an excellent mobile interface and hence they can’t convert better. Make use of the AMP tools to improve the performance of your mobile website.

Optimize your CTAs and themes to make your site more natural and mobile-friendly. Finally, use compressed images so that your website doesn’t slow down.

And, keep track of the page speed from time to time. 

3. Rule of Three

The Rule of three works everywhere. In fact, people embrace the rule of three. 

Be it storytelling, music, entertainment, or creating engaging content for your business, it works almost everywhere. 

You can use the rule of three to create a compelling design and content for your website. Just as you follow the rule of three in optimizing your web pages, embrace this rule in lead generation as well. 

Divide your customers into three parts: 

  • Practical:  You can use logic and impress these types of customers by using the right approach. Send an impressive cold email, use CTAs with a success rate of 85%, use pop-ups only when required. 
  • Actionable: The best way to convert such types of customers is by using the adrenaline rush. Use a sense of urgency to create sales. Phrases such as ‘Time is running out’, ‘Limited Stocks Available’ can bring sales. 
  • Social: For this type of buyer, you would need testimonials and social proof. Show them what customers think about you and ask them to take action afterward. 

4. Keep Your Design Simple

One of the reasons that most people bounce back even before checking out the products is the lack of a simple design. Your complex website design may ruin the whole sales funnel for you. 

Take inspiration from the competitors and keep your design as simple as you can. Use light colors, simple fonts to keep your UI more customer-friendly. 

Focus more on enhancing your UX. Remember that, your visitors are too impatient and they need only fewer clicks and simple navigation to reach the product page. Keep your page sections personalized, and use website heatmap tools such as Hotjar to analyze the user’s behavior. 

Pro tip: If you have a multi-niche website, personalise your homepage as according to the customers’ browser history and behaviour. You will notice a significant surge in customer retention. 

5. Understand Your Customer

According to a survey, 10 seconds are just enough to create a brand impression. Hence, you should know the intent of your brand before you start designing.

Before creating a CRO campaign for your business, understand the customer’s intent, and set up a target or a goal. Know about your customer’s likes and dislikes. 

The best way to know about the customer’s behavior is by creating a survey that matches your goals. Now, this serves as a two-way purpose. One, you would be able to understand your customer’s needs and secondly, you can capture the email address to create an email list. 

Who Is Conversion Rate Optimization Useful For?

 I would say, CRO is for everyone. Every business has a demand and they set up goals for conversion. Conversion Rate Optimizations are most useful for: 

  • For SaaS companies:  SaaS companies and B2B use CRO to know about the customer’s intent, capture their interest, and convert the customers into sales. 
  • ECommerce Businesses: Poor designs lead to abandoned carts and less revenue. CRO is one of the most important factors in creating a strategy for your eCommerce business. Right from the homepage to the checkout page, you need to optimize every section of the website to create a memorable customer experience. 
  • Agencies: Agencies employ CRO campaigns to boost their ROI and acquire new customers. Be it the digital marketing, web agency, or travel agency, CROs can be a game-changer for each one of them. 

 Best Conversion Rate Optimization Tools 

Besides the simple tweaks, you would need some great tools to keep track of your CRO campaigns. Also, these tools can be of great use in understanding the customer’s demands. 

I have shared the best CRO tools for your business here.  

Easy-to-use customer engagement and product analytics
  • Optimizely: This tool helps companies to improve and personalize the sections of the website, mobile apps to make it more user-friendly.
  • Unbounce: Create quick and robust landing pages, add pop-ups and sections, and perform A/B tests to improve your conversions.
  • VWO: It is a great optimization tool that works on your entire journey; from insights to engagement and sales. 
  • CrazyEgg: Crazyegg gives you a suite of heatmaps and click-behavior to check out the layout of your pages. It is a great tool to change the layout of your page and track your customer’s behavior. 
  • Howuku: Howuku is a full-package suite that is intuitive and easy to use and helps you increase your business revenue with A/B testing, heatmap, and automated customer engagement.


You must have realized now how important CRO is to your business. If you know your customer’s demands, and their behavior, it’s going to be vital for your CRO strategy. 

There are a lot of other CRO tools for increasing the conversions of your business. If you are able to get more leads with the same number of customers, it will improve your revenue. 

CRO doesn’t only boost your site’s performance but also makes you stand out from your competitors and create a brand identity. 

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8 Reasons Why You Need A Feedback Widget On Your Website

Customer feedback is one of the significant factors in scaling your business. If you can hear your customer’s voice, it increases your brand’s value and gives you visibility. 

But, how do you get your customer’s feedback in an online store? Your online store has tons of products and each product needs feedback. Even as a part of the sales funnels, customer feedback plays a significant role. 

Feedback widgets can be a good way of getting the right feedback and incorporating your online store with trust and value.

It works by adding a feedback button to your website.

Your brand needs more attention besides trust and value. In this article, we have shared the advantages of adding a feedback widget on your website.

8 Benefits of Adding Feedback Widget On Your Website

The question arises; Why Customer Feedback Is Important to your business?

Here are the few benefits of using the feedback widget to get customer feedback from your customers. 

1. Build More Trust 

“Feeling unappreciated is the #1 reason customers switch away from products and services.”

New Voice Media

You can actually tell your audience that you care and your feedback is important to them. And, this plays a significant role in building the trust of your brand. 

Creating a customer-centric and enthralling website is pre-requisite for online stores especially e-Commerce. The quick and active response to your customer’s query will ensure that you care about them. 

Feedback widget tools give flexibility to the customer so that they can reach you with just a click.

If you add a feedback widget to your website for quick responses, the customers wouldn’t hesitate to try your brand for the second time. Remember, old customers, help build brand value.  

2. Collect More Information

To thrive better in the business, you want as much information as you can from the customers. It’s about meeting the needs of the customers.

The more precise you are to customer’s demands, the more trust you will build.  Feedback widgets on your website are the best way to know about your customer’s demands and get more information about it. 

Getting negative feedback on your products and services is can fine-tune your website and optimize it for better performance. Instead of putting the reviews online, the customers can reach you directly giving the feedbacks. 

The feedback widget can bridge the gap between the customers and you. 

Visitors can report a bug in just matter of seconds.

3. Feedback Makes Sales Easier

 Let’s say, a user clicks on the sign-up button or the discount button that doesn’t work anymore. Without the feedback button, the customer would probably bounce back. 

Using the feedback button, you make it easier for the customer to reach you out. You are in fact setting a lower barrier for the customers to reach you out. 

If you don’t a website widget on your website, it is likely to increase the frustration of your customers. You might probably end up missing a lot of leads and sales and that is something business hates. 

Also, feedbacks can be an immense part of your sales funnel and it serves the purpose of making the process as easy as it can. 

4. Keeps You Organized

Everyone hates the unstructured emails and spammy inbox. Your customer might try to reach you through email and what if your email is lost somewhere.

One of the most significant advantages of putting the feedback button is that your messages would remain cluttered.

It would probably reduce your efforts to half and the response time for replying to each mail reduces significantly. 

Some feedback widgets allow custom fields so that you can prioritize such as orders, shipping, and other grievances. You don’t need a large sales team to organize your emails and messages. 

5. Creates The Best Customer Experience

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Sam Walton

True that! Your customers are the boss and they decide your fortune. And, that good fortune comes with better products and amazing customer experience. 

But, how to create a better experience? 

Your customers love instant replies and want their queries to solve asap. And. this needs a productive tool for instantly managing your customers. 

Hiring a human for this purpose could be a costly affair. Thus, feedback buttons in any form such as live chat, messenger, or Whatsapp chatbox can give your customers a better working experience. 

Brands like Nike and Amazon give their customers a memorable experience that builds a brand reputation. And, brand reputation can be built using word-of-mouth marketing. 

 If you give your brand such an experience, the chances of your brand recognition will get doubled.

6. Collect Your Audience’ Data

There are various ways to build your customer’s email list. Feedback button is yet another cool feature to gather your customer’s data and build your email list within minutes. 

Further, the email list is not that all you need. Adding the Messenger feedback button will connect you to the customers through Facebook.

That’s where you can reach them more swiftly for new product launch and promotions. 

Certainly, it is one of the toughest tasks to gather your customer’s data. And, to triumph over the competitors, you need a list of your target audiences. 

Once you achieve this task, you can reach your customers faster than your competitors to get more visibility.

7. It May Increase Conversions

Be it a small business niche, you will have competitors. And, the competitors that give useful information win over the others. 

The best way to convince your customer is to use social proof. Social proof means Review. The first thing your customer would look into before purchasing is for the review. 

The higher the price, the more they are interested in reading the reviews.

When customers recommend your product through reviews, it brings more conversions and builds a solid brand reputation. 

If you want to stay at the top and bring better sales, you need better reviews. 
Customer reviews cost nothing but work on referrals.

P.S.- Positive Reviews don’t ensure conversions but it is one of the cornerstones for your sales cycle. 

7. Gather Quick Feedbacks

A customer-centric website is the one that offers quick access to the feedbacks. Switching between the tabs for getting help or asking for the recommendations can be tedious. 

Feedback widgets provide the contextual help and reduce the time and effort of the users. A feedback widget can be of great help!

If you are product, service, or e-commerce, you can use the feedback button to get feedback from the customers.  

8. Customers Feel Important & Involved

Your customers feel important when you ask an opinion from them. Your customer would feel more valued when you ask for a review. 

After they have purchased the product, asking them from the reviews will build trust and give you a chance for improvement.

When your customers feel listened, they will get back to you for the second time which could lead to more sales. 


If you are still skeptical about the benefits of the feedback button on your website, you must try them on your website and see the results.

A feedback button doesn’t take too much space on your task. Even the installation is easier. You can get the customer’s data with a single click. 

It is a no-brainer and you will not lose anything either. Feedbacks can be intimidating for the customers and businesses are curious about the prospect. 

Lastly, it can help you with ROI as well. I hope you won’t hesitate to A/B test the feedback button on your website now.

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What is a Website Heatmap, Explained.

Heatmap is an effective means to understand what your visitors are doing on your website. It lets you tell where your users click, what they spend most of their reading watching or reading, how far they scroll, and the likes. There are a wide variety of website heatmaps that you can create to boost your conversion rate optimization. Use any of them that you find best suits you.

What is Heatmap?

Heatmap is a graphical representation of data where color is used to depict values. The mapping tools make it incredibly easy for large and small brands to visualize complex data and understand how to improve their conversion rate. Since heatmaps are graphical representations, they present a detailed summary of useful and actionable information and save users’ time.

What is Website Heatmap?

The purpose of website heatmap is to visualize the most unpopular and the most popular webpage elements and present them using the appropriate colors.

Types of Website Heatmap

The term “heatmap” can be classified into several heatmap tools, which are named depending on the action they quantify or track. Here are the most common types of heatmap:

Click Maps

As the name suggests, click maps show you the parts of your site that most users are clicking on to find useful information. You can tell the highlights or the ‘hot points’ of the website by evaluating the elements that have been colored in bright red. The sections that your users are least likely to click are in dark blue.

If you are analyzing the onsite-behavior of mobile users, you will notice that the most tapped-on elements are colored in red. At the same time, the least clicked-on or tapped-on areas are shown in blue.

Scroll Maps

These graphic representations illustrate how far users scroll down on the site. The information can help you to establish your targeted audience’s level of interest. It can also represent their attention span.

In the present age of instant gratification, the attention span of many people has significantly decreased. 

Statistics show that the average attention plan in the early 2000s was 12 seconds. By 2013, it had already dropped to 8 seconds. The chances are that it is still declining, as most people, especially the millennials, are increasingly getting accustomed to the prevalent culture of immediate satisfaction. Unlike in the past, one can access lots of information within a second due to the advancement of technology.

With the information you gather, you can tell whether you need to give your audience more or less information. Besides, you can determine the complexity of the information that suits your audience. If the users are not willing to scroll down the website, you can do the following:

  • Present the most important information first
  • Ensure the content is easy to scan
  • Make use of white space
  • Be short and brief
  • Make the content relevant and useful to the audience

Move or Hover Maps

Whenever you produce content for your users, you must think about their intention. If they relate with the information, your conversion rate is likely to skyrocket. Unfortunately, digital markers are not able to know their plans entirely. Many of them use advanced SEO tools to remedy this. The devices are useful but cannot accurately predict user intention.

Hover and move maps offer you the best way to determine whether you are meeting your users’ intentions and influencing their behavior or not. Move maps are effective at tracking the movement of the mouse. There is a correlation between the sections of users pause their mouse and where they intend to go. You can use the information to establish what raises the interest of your users and how they are scanning or reading the web content.

By using your analytics tool and heatmap, you can unlock the potential of your marketing effort.

Can Do Heatmap Work?

Makes Complex Information Friendlier 

Heatmap tools make digital marketing easy. It aggregates enormous amounts of data and converts them into much friendly form that you can visualize and implement with incredible ease. The truth is that we are visual beings. When data is presented with this fact in mind, we find it friendlier and more useful.

Presents Hard Facts

Website heatmaps also gathers vital information associated with particular web pages and displays it over the relevant pages. This way, heatmaps identifies the elements that attract your targeted audience and helps to convert them. The cold, hard facts keep you away from guesswork, which is time consuming, costly, and guarantees no results.

How to Use Heatmap

You add efficient tracking software to your site. To be paying attention to the right metrics, you check a few boxes. You then focus on your business’ core activities, as the heatmap does the hardwork on your behalf.

The software gathers all the relevant data and then creates a map featuring all the elements your visitors can interact with. If you check the dashboard, you find an overview of the activities of the users. The graphic representation of user engagement reveals opportunities and pain points. Moreover, it shows the areas where you need to take some action to improve.

To get more detailed findings, you can combine the heatmap with A/B testing and visitor recording programs. By doing this, you combine quantitative and qualitative data on one map. This helps you to have a complete picture of what is working for you or what is not.

Where Should You Collect Your Heatmap Data?

The pages on which you collect your heatmap data have a direct impact on the final result. With website heatmap, you can carefully analyze your web pages’ performance and find useful results. But it makes sense if you start with pages that can give you the best returns within a short period. As a business-minded person, read on for the best pages to gather this information.

Landing pages and Homepage

 The landing pages and homepage are your site’s most important entry points. Since the first impression counts, these are the pages that you must invest a lot of your resources on to increase your CRO. This way, you will reduce your bounce rate.

The best way you can avoid losing many of your potential customers is to create website heatmaps on these pages. You will be able to find out the amount of information that your leads see and engage with whenever they visit. Besides, the marketing tools will let you know the elements that the users click and those they ignore. When using the information, you can improve your landing pages and home page, as you give your visitors the desired first impression.

Top Pages

Every performing website has top pages. These are the most viewed pages. The blog post with a high number of engagements and others doing something right also falls under this category. Creating a heatmap on these pages is the only practical way to eye track and discover what is working. You can use the discoveries to improve the performance of other pages or sites.

Under-Performing Pages

Your under-performing pages are also relevant as the top pages. They are all working together to help your business achieve its goals. The fact that something is wrong with them may simply mean you have a lot of unexploited business potential. By creating a heatmap on the pages, you can uncover the cause of the low performance and boost your business success.

New Pages

In most cases, new pages have a limited amount of data. But that is nothing wrong with adding a heatmap to these pages. Many experienced marketers appreciate the need to gather some initial information about how your new pages of performing. Through this, you can mitigate a lot of problems before things go out of hand. A few SEO mistakes, for example, could make Google ban your site if you fail to correct them in time.

Why Heatmap is a Special Analytics Tool

Analytics tools, such as Google Analytics, have been quite helpful in providing metrics that indicate the web pages that users visit. Some people might think they can use these tools but ignore heatmap. That is not the case.

The traditional marketing tools are still valuable. But they cannot give you a comprehensive understanding of how your visitors engage with your pages. If you want a detailed, actionable report on how your users behave, you cannot do without heatmap.

The fact that heatmap is also more visual than the other reports is another thing that you need to consider. This feature makes it easier for you to analyze the reports at a glance. Besides, individuals who are not accustomed to analyzing a large amount of data can also find them incredibly accessible.

What’s more, many heatmap tools can enable you to segment as well as filter the data. As such, you can find it quite easy to see how users interact with your specific pages.


Website Heatmap answers to our need for visual content that we can interpret and assimilate with ease. You can choose click maps, move maps, or scroll maps, depending on the type of user behavior that you want to track. The timely, actionable, and relevant insights you get will help you to improve your decision-making process and unlock for you many business opportunities.

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9 Best A/B Testing Strategies For Your E-Commerce Business

Ever heard of the A/B testing? 

Well, it’s a pretty common term for online marketers and in the web space. Testing is the most fundamental way of experimenting with users. Be it your blog, affiliate website, or the eCommerce store, A/B testing.

In fact, it is one of the most effective ways to increase your Conversion Rate Optimization (CRO).

In this article, I have shared the most effective tips for A/B testing in the eCommerce business.  

What Is A/B Testing?

A/B testing is also termed as ‘split testing’ in the online space. It is a method of experimenting with the two different versions of your web page, ads, email, or social media posts and then analyze the results.

A/B testing is not a cakewalk; neither is it magic. Most of the people think A/B testing as a tweak of CTAs and colors. Unfortunately, it is much deeper than we think.

A/B Testing is not a one-day deal. It’s more like training regularly at the gym until you get the results.

How A/B Testing Works In E-Commerce?

To start with the A/B testing, you need a goal, hypothesis, and a few testing tools which I have shared in the later section.

You can perform the A/B tests on your action button, emails, social media posts, paid ads, and checkout pages in eCommerce.

‘A’ is the current version of your web page and ‘B’ is the tweaked page that you will compare the results with. Now, you can drive half of your traffic to page ‘A’ and the other half to page ‘B’. Finally, you can compare the performance of each page by analyzing the effective conversions.

  • Let’s say, you have created a shorter version of email for your customers. However, you want to test it against the longer version.
  • You can use any email marketing software that tracks the CTR of your email.
  • Divide your email list into half and send the shorter version to the first list while the longer version to another list.
  • Finally, you can compare the two results after a week.

As I said earlier, A/B testing is much deeper than we think. Hence, I have compiled a long list of A/B testing tips and tricks to drive your conversions.

9 Effective A/B Testing Ideas For ECommerce

Your eCommerce website has various elements for split testing. Hence, you can make changes to the Homepage, sitewide changes, CTAs, Category pages, Products and Images, and changes to the checkout cart.

1.    Categories Personalization For Homepage

Your Homepage decides the bounce rate as well as the conversions on your website. Imagine your homepage being uncluttered; with a lot of categories and products.

While this might be good for first-time customers, but not for the customers with the intention of buying. The best way is to personalize the categories based on the user’s behaviour and history.

Well, this is what sites with wide categories like Amazon and eBay do. After the first visit by their customers, they show up the personalized homepage categories based on the users’ history.

And, if you talk about the category personalization, Netflix knows how to nail it.

2.    Search-Based Testing

Once you have personalized the categories, the next thing is to sort out the search recommendations. Creating a split-test for search recommendations can increase your revenue by up to 20%.

If you have a multi-niche website, I would suggest you skip this step. However, if you have a single niche store, you can test the variations.

A lot of eCommerce stores recommend the best selling products when a user searches for that product. That’s a clever way to get the sales done.

You can also create a split test based on the search recommendations in the form of categories, sub-categories, blogs, or the related products in the form of a list.

3.    A/B Testing For Checkout Page

Upsells & Cross-sells, newsletter sign-ups, and social sharing are effective triggers for the checkout page. Now, it depends on you to choose the variation you want and engage more users.

You can capture email, build lists, create more sales and offers and provide as many tweaks as possible on the checkout page. But remember, it should meet your objective.

The first version is the use of Offers on the checkout page. When the customers have reached the checkout page, they are halfway done. In my recommendation, you can perform the following split tests:

  • Create Discount Offers to capture the customers’ emails and build the list. You can also create a membership or subscription form as a co-benefit.
  •  To create more upsells, you can recommend the products at the checkout page.

Also, do not ignore the checkout process. No one likes the multi-page complicated checkout processes. Hence, perform a test between the single-page and multi-page checkout process to decide your checkout page.

4.    Test Your Products Images & Description

Product images can be intimidating and it affects your conversions. A/B testing your images is an effective way to increase ROI.

You can make variations to product images and descriptions to find the best version of your test. I would recommend using A/B testing tools such as Shopify Products A/B Test.

This tool lets you make changes to the product description, images as well as to the pricing. Make your changes manually or automatically and finally compare the sales between the two versions.

Types Of Product A/B Testing:

You can try the full product page with loads of information and a lean product page that would display some information with the optimal image.

Furthermore, you can split test the descriptions or specifications in the list or in the form of an image. Try experimenting with the images in action as well as in the plain background. Let’s see which image will attract more customers.

Lastly, you can strike off the product price to display the price reductions. It is undoubtedly magnetic marketing for your customers.

5.    Recommended & Related Product Pages

Your goal is to make more sales from a single customer. And, how’s that even possible?

The answer is, Upsells or Cross-Sells.

Most of the eCommerce platforms give features such as upsells and cross-sells that can help in increasing the ROI. Now, it’s up to you to choose the version that you want to test with your audience.

Usually, there are three versions to add the recommended products. The first version has no upsells, the second one has the recommended product below the main product and the third version recommends the product at the checkout page.

It would be fair enough to rule out the first version since you want to make use of the upsells. The second version might distract the buyer but you can add the product of the same type to create choices.

You can make use of the third version as an upsell. Let’s say, a buyer has added the shirt in the checkout cart, you can suggest ‘Tie’ to create upsell.  

6.    Email Testing Ideas

As someone said, “Money is in the list”, email is yet the most effective way to create sales and drive revenue. A lot of businesses hire professional email copywriter for this purpose.

Creating the email content is not easy but it is even too far from being difficult. It needs a little brainstorming and some inspiration from the competitors. I would recommend some email marketing tools that offer split tests.

Most of the email marketers focus on subject lines to increase open rates and collect more leads. Try experimenting with the subject line of your email. You can use different colours, texts, variants of the subject line, or include images while doing a split test for your email.

Furthermore, you can test out different content of your email; shorter vs longer content of the email. At the footer, you can test out between a button and hyperlink text to check out the better conversion.

7.    Ad Campaigns Testing Ideas

It would be foolish to invest in your PPC ad campaigns without proper keyword research and competitor analysis. Ad Campaigns are less pocket-friendly and one of the most key factors in the online market.

Hence, it is better to perform the split tests before investing wholly in a single ad campaign. The best tool for testing out Ad A/B testing is Google Adwords. You can test one or more of the following elements of your ad campaigns:

  • The header
  • Body
  • The link
  • Target Keywords for your ad

Once you have launched your ad campaign, wait for about 100 conversions to test out the effectiveness. There are two primary goals for analyzing your test; to track the click-throughs and then collect the lead from those click-throughs.

After all, the higher the Click-throughs are, the higher will be your ROI.

According to the statistics, 3.5 billion people actively use social media worldwide. Considering the large number, it is crucial to design your social media campaign effectively.

8.    Social Testing For eCommerce

Thus, social testing in eCommerce can be a driving force for your CRO. You can create split tests by varying different elements of your social media posts.

  • Test out the post text: Create split tests with different post style, use of emojis, post length, and the content.
  • Hashtags: Experiment with the hashtags. You can make use of different hashtags in the same type of product promotion to check out which works better.
  • Media: Use photos vs videos split testing to check the better performing campaign.

Instagram and Facebook have become the top choice of consumers in 2020 for shopping online. If you plan to run a paid social media ad on Facebook, use Facebook Ads-manager to test the A/B functionality.

9.    Mobile Navigation

70% of the customers prefer mobile shopping rather than on the desktop. Your goal should be to decrease the bounce rate and increase ROI. Creating a user-friendly mobile site would turn the tables for your business.

Perform the split test with the navigation menus. Try to remove the necessary elements of your mobile app/website. Do not overcrowd the homepage with the products, or the categories.

You can perform the split tests by using images/videos on your homepage.

Lastly, vary the size of your CTA buttons and experiment with the text buttons. Your mobile design should go well with your CTAs and navigational elements.

Best A/B Testing Tools For eCommerce

To optimize your eCommerce website and to create the split testing, you might need a few good tools for creating the split tests.

Few of them are category-specific while most of the split testing tools can serve the multi-purpose.

E-Commerce builders such as Shopify or BigCommerce have A/B testing tools of their own. Tools like Shopify product A/B test would be perfect for creating the A/B tests in Shopify.

For creating the email split testing, email marketing tools such as OptinMonster, Campaign Monitor, and MailChimp are the most preferred.

Landing page A/B testing or optimization can be done using tools like Howuku, Neat A/B and Omniconvert.

Hootsuite and Buffer are the best tools for social media testing. Other useful tools for split testing include Optimizely, VWO and Google Optimize.


Now, you have read these tips and tricks for optimizing your E-commerce store, its time to implement them.

Do not rush with your testing experiments and make sure you have already set up a goal. By testing out each element of your eCommerce store, you are making your sales funnel process a breeze.

However, split-testing is not the only factor for creating an effective sales funnel. And, neither it is the end to your CRO process. When done correctly, split testings leave a huge impact on your KPIs.

Hopefully, these tips have given you some insights about A/B testing and will help you get better conversion. 

Note: Ready to apply all these tip to maximize your e-commerce store conversion rates? Sign up and try Howuku free for 14 days to get access to A/B Testing and Heatmap tacking software that’s built to help you optimize your site and sell more!

7 CRO Techniques that’ll Double Your Conversion Rates

Did you know that your e-commerce website is competing against 47 billion sites across the world? The average conversion rate ranges from 2-to-3%. From these figures, it is clear that successful digital marketing is not for the faint-hearted. You need to stand out to be able to compete and win a substantial fraction of your market.

If your site uses conversion rate optimization (CRO) techniques that do not convert high-value clients, you may close sooner. The good news is that there are smart CRO techniques that you can use to increase your leads and the rate at which you convert your website visitors and users to loyal and paying customers. Read on for the 7 CRO techniques that you can use to stand out and double your conversion rates in no time.

1. Improve Website Speed

Since there is a direct relationship between site speed and search engine rankings, you cannot afford to ignore this critical element that influences the overall user experience.  Credible data shows that e-commerce sites that take more than two seconds to load can lose more than half of their potential customers. I hope you can see that it is a big loss.

 But even a delay of one second can lead to a reduction in your conversions by 7%.  One thing stands out clear. In the digital age of instant gratification, waiting for a website to download is one of the most frustrating things for many people.

But as a customer-focused business, you can mitigate the loss. Test your speed. To do this, you can use Google PageSpeed or any other reliable free or premium tool. These tools will help you know where you are and help you head to the right destination. If the speed is below the standard, do the following:

  • Choose a high-performing hosting plan
  • Use SEO optimized images
  • Avoid unnecessary plugins

2. Have a Responsive Website 

The number of people who are using mobile devices, such as mobile phones and tablets, to make online purchases is steadily increasing. Statics indicate that in 2020, mobile e-commerce accounts for 50% of the global market.

 Be sure you target smartphone users as they account for approximately 70% of mobile users willing to give you business. Without a doubt, if your site is not responsive, you will lose more than half of your potential clients to your aggressive competitors.

3. Improve Your Content

E-commerce face three core challenges that only compelling copy can solve. Lack of relevant information, no force to drive sales, and the inability to enhance engagement give many digital marketers sleepless nights. Producing quality content is one of the top CRO techniques to solve this. By providing quality, plagiarism-free content, you can keep your visitors informed, drive them to take action, and build long-lasting business relationships.

Since you are interested in interacting with your audience, ensure your content does the following:

Captures attention 

Create compelling headlines to achieve this. If you want to make readers seek to read the content, use curiosity headlines. For example, “They were sad throughout, but when the leaders arrived…”

Use shock factors by stating interesting facts, but many people do not know. 

Or personalize by calling out the personal details, industry sector, and the likes.

Enhances Interest

 Show your audience that you understand their challenges and have a unique way to solve them. You can achieve this by using a few sentences. The bottom line is that what you present should evoke your targeted audience’s emotions.  

Creates Desire

 Other than arousing your visitors’ interest, create a desire in them to buy your products. How can you do this? 

Present the features and benefits of your products and make your audience see what they lose by failing to make an order. You can talk about how the software is designed to take away their pain at work or difficulties in marketing their products online.

Drives Action:

Create content that gets your lead to take the desired action. Put calls-to-action at strategic locations on your content. Also, make the process of making a purchase simple.

4. Use Heatmap and Visitors Recording

As a marketer, you need to bear in mind that the Internet is a visual place and choose CRO techniques to help you overcome any related challenge. Include visual elements to attract and win your audience. But note that many e-commerce sites with graphic elements and useful information still fail to convert due to reasons beyond the imagination of the entrepreneurs.  

You need heatmaps to track, quantify, and display the movements of the mouse and the clicks. The graphical representation of these pieces of information is what we call heatmaps. The data helps improve the overall user experience.

Visitor recording can also help you to achieve almost the same results. You capture the image of your customers as they use your site. This way, you can discover directly see the visitor’s journey and discover many game-changing issues with the site.

Here are the most vital details that heatmap and visitor recordings provide that you need to improve your conversion rates:

  • Indicate website elements that are static but appear clickable
  • Provide how online visitors engage with the calls-to-action on your website
  • Shows you the areas that your visitors interact with
  • Shows the page elements that prevent your leads from following the desired path of conversion
  • Can gather other vital pieces of marketing information from visitors

You can use the above data to increase your conversion rate in the following ways:

  • Reduce cart abandonments
  • Optimize calls to action
  • Identify dead elements

5. Conduct A/B Testing

In CRO, you cannot succeed if you lack an efficient performance testing tool. In real estate, everything depends on your location, but it is all about testing in conversation optimization. Heatmap and visitors recording are some of the key CRO techniques that play an important role here. But you need a more effective tool to double your conversion rates fast.

If you want to mitigate risks when making decisions, you need to start doing A/B testing. We have seen the essence of creating attractive and useful headlines. If you create two headlines for your marketing campaigns and cannot tell which of them is the most suitable for your needs, turn to A/B split test to solve the dilemma.  

The process is simple. You come up with two alternative website pages and use the two different headlines. The A/B testing software works by directing half of the incoming traffic to each of the pages. The most effective headline will convert more than the other. At the end of a specific period, you count the number of people who took the desired action. After this process, you can choose the best headline.

Remember that:

You should test the right things. The most way out is to focus on areas that have a substantial impact on your revenue. Some of these can be:

  • The most profitable lead generation pages
  • Strategic landing pages
  • The most visited web pages
  • Google Analytics

When it comes to marketing, there is nothing like the perfect choice. Customer preferences can change at any time, and as a savvy marketer, you should act accordingly. As such, the best strategy should be to have multiple A/B split tests running at any given time.  

6. Provide Social Proof

Are people buying your products? You can increase your conversion rate by letting your audience know about this. People tend to value products that others enjoy using.

The majority of people who make purchases online read product reviews to help them chose the right items.  According to research, 92% of them rely on online reviews.

When your customers leave positive reviews, ensure everyone reads them. Also, include social share buttons on your sites to allow the users to like and share important information about your business. But be careful, if you have too few likes and shares, you should avoid including a count that indicates the low performance. Focus only on what makes your audience to have confidence in your brand.

7. Use Several Payment Options

If you only accept credit card payments, you will experience an exceptionally low conversion rate. Some business thinks they are the best payment solutions and try hard to convince their customers to believe the same. The truth is that many people are unwilling to share sensitive information, such as credit card numbers, online. So, you need to give them an option.

You can think about Paypal, which many customers claim suits them. You may also consider adding Amazon payment and a cryptocurrency alternative.

Whatever payment options you think will address all your payment needs best, you should ensure your site is flexible enough to accommodate your customers’ varied interests from all walks of life.


CRO comes in a variety of sizes and shapes, and so, you need to take a strategic approach and properly optimize your website. We have seen the important CRO techniques that you need to double your conversion rates. But they are by no means the only strategies that can increase the rates. Use them along with any other that suits your unique needs,  and you will register a significant increase in the conversion rate after a short while.

Note: Ready to tweak your website to maximize the conversion rates? Sign up and try Howuku free for 14 days to get access to A/B testing and heatmap tracking software that’s built to help you optimize your site and boost conversion rates.

A/B Testing as a beginner

In this post, I would share about my experience with and without A/B testing on Howuku landing page and how adopting A/B testing has improved my landing page conversion rates by 60%.

We can all agree that the landing page of a SaaS is one of the most important aspects if not more important than the application itself.

A landing page is essentially the storefront of your SaaS and if you did it correctly, it would pay off dividends by acting as a self-promoting machine to your audience.

Therefore, it is really important to keep your landing page content appealing to your audience and selling them the idea to your SaaS.

If you’ve been running a heatmap report for your landing page you would know that most visitors do not scroll past the headline of a website. That means it is really crucial to pick your words carefully in order to give your audience a reason to scroll down to find out more. Otherwise, it might have just become your last words to visitors. (Spoiler alert: this is really bad for conversion)

I believe everyone who runs a website has been through the phase of constant refining website copies hoping to find the one best resonate with your audience pain point and giving them a reason to stay a little bit longer to eventually convert into a paying customer.

So without using a proper A/B testing tool, you will need to do everything manually. From updating the experiment from time to time to keeping track of the conversion rates while recording the result somewhere else (probably in an Excel sheet), and analyzing the collected results.

But what is this A/B test?

At its core, A/B test is an experiment that involves two or more of a given test subject with each presented to a distributed portion of your total audience.

• Control: This is the original copy of your landing page.

• Variation: Since you cannot assume that the control version is optimal, you need to create new versions that contain a distinct variation to find out if these variations could outperform the original.

Red pill has successfully converted Neo.

A/B testing would determine which of your test variation are performing the best depending on each of their conversion rates.

Ideally, you should run test on one simple component at a time (e.g. headline, main CTA button, one marketing copy), as this would eliminate the problem of too many factors and unable to identify the effectiveness of each tested variation.

Manual A/B testing

Before I was introduced to A/B testing, I would go around gathering inspirations for marketing content and copies and start testing them out on my website and see if they actually worked.

By testing I mean, I would keep tracks of each tested variation conversion rate with an excel file. These tests were usually a simple change on the headline of my landing page.

The process usually goes like this…

  • Control: Starting with my original headline after been running for a month or so was seeing a modest conversion rate at 5%. To further optimize my conversion rate, I shall create a new challenger Variant 1.
  • Variant 1: Spin up the headline with a value-oriented statement and running it for 2 weeks I am getting a conversion rate of 12% which is pretty good compared with the original copy. Ideally, we would retire the underperformed and keep trying to refine our test to achieve higher conversion rates. Now we are going to add a new challenger Variant 2.
  • Variant 2: quickly comes up with a new headline to test and let it run for another 2 weeks duration. Was it perform any better? NO, it was actually performed the worst out of all 3 with a merely 3% conversion rate!

My initial thought was that It is not a big deal as we can always go back to the best performing copy, right?

Plot twist: My website conversion rate did NOT perform any better as I resort back to Variant 1!

I quickly came to the realization that it was more than just a headline change that was happening at the given time frame, there were also other variables I did not account for such as quality of traffic, the sample size of conversion, and other unexpected events.

Problem with manual testing

During a different period of my tests, I might have been experimenting on other growth methods like:

  • Experimenting on Google Ads campaign by changing my targeted audience or Ads copies
  • Startup community promotion such as Indiehacker, Betalist or Product Hunt.
  • Receiving some traction from some SaaS groups, Reddit, or etc.
  • Other alternative growth methods such as experimenting on Bing’s free Ads credit

I realize those tests were each running on a different time period hence the final conversion rate has varied accordingly to unexpected events at that particular time.

The hypothesis is that tests should run in parallel to see accurate results coming from the very same targeted group of audiences and this way we can eliminate all the variables of different events, source, and quality of visitors.

The pain point of A/B testing tool

I was planning to build one for myself because being a cheapskate myself like to believe that, “I am a developer, why not build one myself, how hard would it be”. Also, it would be a great compliment to my current stacks in Howuku to offer a complete CRO solution.

So I talked to a few CRO experts and see if they have any pain point and the problem with the existing market A/B testing tool that I can provide value.

I’ve come to learn the price of A/B testing tools is relatively costly. One CRO manager has told me that: “Cost is a limiting factor. I use Optimizely but I’ve heard it’s quite expensive”.

I look around the internet and find Optimizely to be the golden standard of enterprise-grade A/B testing tools.

My curiosity has brought me to Optimizely website trying to find out how costly it could be, but apparently they were not very transparent about their prices. So, I dug deeper and went on to see other people’s reviews on it, and to my horror, I found it would cost a whopping $50,000 per year as the minimum entry price!

“Wait a minute, I can do that!”, thinking to myself.

So I spent a month working on it and come out with a working MVP to carry out my hypothesis on Howuku landing page.

Running an A/B Testing

I’ve set up my first test to find out how effective it would be to just change one line headline to my conversion rate (sign up). I am running an A/B/C test and the following is my setup:

  1. Control: A better way to understand user behaviors and better UX
  2. Variant 1: Create a high performing user experience for website
  3. Variant 2: The easiest way to understand your website visitors

All incoming visitors to my landing page have a 33% of pseudo-randomized chance to see each of the headlines stated above.

After a month of experimenting with A/B testing Variant 1 is winning the competition very convincingly and it is really amazing to see such a result.

the actual result of my landing page captured from Howuku platform

If I were to make some assumptions of why the result would turn out this way, it would be Variant 1 is more of a value-oriented statement. Visitors were able to see the end goal or benefit of using my service which is to create a website with a really good user experience that can convert more users into customers.

On the flip side, the value proposition is not clear with Variant 2 and it does not explain why should care? Why should they understand their website visitors and what are the benefits to it?

While Control is somewhere in between of the two, but the statement itself feels very long and not as straightforward as Variant 1, hence it is getting a mixed result which is not bad but it is not optimal result in this case.


The A/B testing result has been a great success for my landing page so far. It is almost magical for me to see how the result plays out and performed in a statistic significant fashion.

Anyway, I shall let the experiment run for perhaps another month to see if I can get anything new from it.

I would definitely suggest anyone who have a landing page to try out A/B testing and see if you can manage to make some improvement out of your current conversion rates.

Try add a new variant of your website and experiment to see if a slight variation will perform even better.

At Howuku, we have recently launched a free A/B testing tool that comes with a visual editor to help you quickly spin up a new variation of your website.

Howuku Analytics is a business analytics platform that track user interaction via on-site feedback, heatmap, recordings, and landing page A/B testing.

Register a new account with 14 days free trial on any of our plans today!