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Exploring Cheaper Alternatives to Hotjar Feedback Widget & Popup Survey

Donald Ng
April 11, 2023
5-star rating
Reviews on Capterra
Exploring Cheaper Alternatives to Hotjar Feedback Widget & Popup Survey

Many users have been relying on Hotjar for their survey and feedback widget, and it has been an essential tool for businesses seeking to optimize their websites and understand user behavior. However, with their recent decision to change the pricing model, Hotjar's feedback widget has become inaccessible to the smaller businesses. 

In this article, we'll explore some cheaper alternatives for businesses in search of a more cost-effective solution that provides unlimited survey and feedback responses without the extra costs.

Hotjar's New Pricing Model: The Impact on Smaller Businesses

Hotjar's new pricing model has divided their tools into three distinct products: Hotjar Ask, Hotjar Observe, and Hotjar Engage. This change has led to a more complex pricing structure that may not suit all businesses' needs or budgets.

For businesses relying on the free version of Hotjar Ask, the restrictions on survey and feedback responses can be a significant limitation. The Basic plan only allows 20 responses per month, which may not be enough for businesses that require more comprehensive insights into user behavior. To access more responses, businesses must upgrade to the Plus, Business, or Scale plans, which can be expensive.

Alternative 1: Mopinion

Mopinion is a user feedback platform that offers customizable feedback forms and a variety of targeting options. While Mopinion provides a free plan with basic features, their paid plans start at $39 per month, offering more functionalities, such as custom branding, advanced targeting, and API access. Although Mopinion may be more affordable than Hotjar for some businesses, it still imposes limitations on the number of responses and does not include heatmaps or session recordings.

Alternative 2: Survicate

Survicate is another feedback and survey tool that allows businesses to collect user insights through targeted surveys and feedback widgets. Their free plan provides up to 100 survey responses per month, while their paid plans start at $49 per month, offering additional features such as advanced targeting and integrations. However, Survicate does not provide heatmaps or session recordings, which are crucial for a comprehensive understanding of user behavior.

The Perfect Solution: Howuku

For businesses looking for a more cost-effective solution, Howuku is an excellent alternative. Howuku offers both survey and feedback widgets with unlimited responses, along with heatmaps and session recordings, without requiring users to pay extra.

In comparison to Hotjar's new pricing model, Howuku provides a simplified pricing structure, making it easier for businesses to choose the plan that best suits their needs. With Howuku, businesses can access valuable user insights without worrying about response limits or additional costs.

Howuku's Features: A Closer Look

Here are some of the key features of Howuku that make it a worthy alternative to Hotjar's feedback widget:

  1. Unlimited survey and feedback responses: Howuku does not restrict the number of responses businesses can collect through surveys and feedback widgets. This feature allows businesses to gather as much data as needed to understand user behavior and optimize their websites.
  2. Heatmaps: Howuku's heatmaps provide valuable insights into user behavior, such as how users interact with various website elements and where they click. These insights can help businesses identify areas for improvement and make informed decisions about website optimization.
  3. Session recordings: Howuku's session recordings allow businesses to observe user interactions on their websites in real-time. This feature can help identify usability issues and provide a more in-depth understanding of user behavior.
  4. Cost-effective pricing: Howuku's pricing structure is more straightforward and cost-effective than Hotjar's new model. Businesses can access a range of valuable features without incurring additional costs or worrying about response limits.


With the recent changes to Hotjar's pricing model, businesses relying on the free version of the feedback widget may find it too limited for their needs. Fortunately, there are cost-effective alternatives like Howuku that provide unlimited survey and feedback responses, heatmaps, and session recordings without extra costs.

Ready to explore into a more cost-effective platform? Start using Howuku today and unlock the full potential of your website analytics and optimization efforts

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