Blogs

Multi-armed bandits provide a framework to help you make decisions when you’re not sure about the best path to follow.

Donald Ng

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7

min read

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June 26, 2023

By integrating GPT-4, Howuku allows marketers to test AI-generated copy against human-written content, streamlining the copywriting process and campaign optimization.

Donald Ng

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4

min read

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June 26, 2023

The sunset of Google Optimize will have a significant impact on the conversion rate optimization (CRO) industry, as a large number of CRO specialists and agencies rely on this tool, especially when working with smaller clients due to its free and easy-to-use nature. As a result, several aspects of the CRO industry are likely to be affected.

Donald Ng

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5

min read

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June 25, 2023

Split testing is a research methodology that involves the creation of different versions or variations of a single element, such as emails, webpages, or advertisements, to gauge the impact on target users or consumers.

Donald Ng

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5

min read

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June 24, 2023

Learn what UTM tags are, how to create them, and why you should be using them for your online marketing campaigns.

Donald Ng

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5

min read

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June 23, 2023

AA testing is a type of A/B testing where the two variations (A & B) being tested are identical. That’s right – there’s no difference between the control and the treatment.

Donald Ng

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4

min read

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June 23, 2023

There's a storm brewing in the world of digital marketing, and it goes by the name of GA4. As the new kid on the analytics block, Google's latest iteration feels more like a rough wave than a breath of fresh air. With the wind of frustration gnawing at our souls, we're left clinging to our old friend, Universal Analytics (UA), like a digital life raft. But is there another way?

Donald Ng

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8

min read

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June 8, 2023

Discover the secrets behind the viral loop success of a billion-dollar startup and learn how to turn your users into unstoppable acquisition machines.

Donald Ng

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7

min read

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June 6, 2023