Digital Marketing

One major concern for early-stage companies is achieving optimal conversion rates on their websites. Even with a great product, service, or solution, low conversions can hinder business growth and lead to less than ideal results. In this blog post, we'll discuss one common reason why early-stage companies may be struggling to see high conversions and provide a tried and tested solution.

Donald Ng

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4

min read

Is “growth marketing” radically new, or is it just a rebrand of essential marketing practices in modern times?

Donald Ng

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4

min read

Congratulations! You're a growth marketer working in a thriving and exciting early startup, and your goal is to create a fantastic user experience (UX) for your customers. Maybe you're still a beginner to the world of software as a service (SaaS), or you've got experience working with marketing and product teams. Either way, you can't ignore the importance of a great UX for a SaaS product.

Donald Ng

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7

min read

Are you finding yourself scratching your head, puzzled by the terms product marketing and growth marketing? You're not alone.

Donald Ng

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5

min read

As a product manager in an early-stage startup, you're often tasked to wear multiple hats, from brainstorming innovative ideas to implementing growth strategies. Achieving substantial growth while staying ahead of the competition can be a challenging feat. However, by adopting unique tactics and data-driven solutions, it's entirely possible to excel in this game.

Donald Ng

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6

min read

Growth marketing is a marketing strategy that focuses on the entire customer lifecycle rather than just the initial acquisition of customers. It involves using experiments, data-driven insights, and creative problem-solving to unlock new opportunities for growth at each stage of the customer journey – from awareness, to acquisition, to engagement, to retention, and beyond.

Donald Ng

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5

min read

Learn the importance of conversion rate optimization (CRO) and how to improve your website's conversion rate with these top strategies and Howuku's optimization tools.

Yoong Shien

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6

min read

Discover how to eliminate customer friction points on your website! Boost user satisfaction, skyrocket conversion rates, and gain a competitive edge by optimizing usability, content, trust, and sales processes.

Yoong Shien

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10

min read