Product management, at its core, is being responsible of the entire product lifecycle — requirements defining, prototype developing, pricing and packaging, and product marketing.
Yes, most heatmap tools out there will slow down your website from anywhere around ~200ms. BUT, you shouldn't be stressed about it because...
If you're using Bing Ads on your website, I have some bad news. You may not know that Bing is using Microsoft Clarity to secretly spy on your website without your consent.
A deep dive on how to create a sales funnel that converts!
Traffic doesn't translate to conversion. You may get a lot of clicks and visitors to your campaign page, but is your landing page conversion rate showing any good results? Are you actually turning those visitors into actual leads or paying customers? There's nothing more aggravating to a marketer than low landing page conversion rates, especially when it's tough to pinpoint the reason.
In this post, I would share about my experience with and without A/B testing on Howuku landing page and how adopting A/B testing has improved my landing page conversion rates by 60%.