What is

Dive into web experimenting and learn about "client-side" and "server-side" methods with us. Understand what they mean, how they are different and how they can make your website work better.

LiRou Chua

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6

min read

Multi-armed bandits provide a framework to help you make decisions when you’re not sure about the best path to follow.

Donald Ng

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7

min read

Split testing is a research methodology that involves the creation of different versions or variations of a single element, such as emails, webpages, or advertisements, to gauge the impact on target users or consumers.

Donald Ng

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5

min read

AA testing is a type of A/B testing where the two variations (A & B) being tested are identical. That’s right – there’s no difference between the control and the treatment.

Donald Ng

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4

min read