Digital Marketing
Dive into the crucial differences between growth marketing and digital marketing. While they overlap, these strategies have distinct roles, objectives, and methodologies that can unlock unprecedented business growth when effectively leveraged.
There's a storm brewing in the world of digital marketing, and it goes by the name of GA4. As the new kid on the analytics block, Google's latest iteration feels more like a rough wave than a breath of fresh air. With the wind of frustration gnawing at our souls, we're left clinging to our old friend, Universal Analytics (UA), like a digital life raft. But is there another way?
Discover the secrets behind the viral loop success of a billion-dollar startup and learn how to turn your users into unstoppable acquisition machines.
Is “growth marketing” radically new, or is it just a rebrand of essential marketing practices in modern times?
Congratulations! You're a growth marketer working in a thriving and exciting early startup, and your goal is to create a fantastic user experience (UX) for your customers. Maybe you're still a beginner to the world of software as a service (SaaS), or you've got experience working with marketing and product teams. Either way, you can't ignore the importance of a great UX for a SaaS product.
Are you finding yourself scratching your head, puzzled by the terms product marketing and growth marketing? You're not alone.
As a product manager in an early-stage startup, you're often tasked to wear multiple hats, from brainstorming innovative ideas to implementing growth strategies. Achieving substantial growth while staying ahead of the competition can be a challenging feat. However, by adopting unique tactics and data-driven solutions, it's entirely possible to excel in this game.
Growth marketing is a marketing strategy that focuses on the entire customer lifecycle rather than just the initial acquisition of customers. It involves using experiments, data-driven insights, and creative problem-solving to unlock new opportunities for growth at each stage of the customer journey – from awareness, to acquisition, to engagement, to retention, and beyond.
